×

Donna Lamar Rejoins Twitter as Creative Director After One-Year Stint at Vice Media

Twitter tapped Donna Lamar, a marketing creative director and production pro who most recently spent a year at Vice Media as group creative director, as the social network’s new executive creative director.

It’s a return to Twitter for Lamar, who was creative director of Twitter’s #Studio from October 2016 to February 2018. During her previous tenure, she’s credited with crafting the voice of Twitter and building brand awareness as well as creating the structure for cross-functional brand and product teams in house. Lamar’s past gigs have included work for Apple’s Beats by Dre and management positions with TBWA\Chiat\Day and Wieden + Kennedy.

Lamar starts in her new role at Twitter on April 22 and will be based in San Francisco, reporting to VP of global marketing Brad Ramsey. Lamar replaces former Twitter creative director Jayanta Jenkins, who recently exited to join HP as global executive creative director. (Lamar and Jenkins previously worked together at TBWA\Chiat\Day.)

“The amazing people and conversations on Twitter present an opportunity for great storytelling, and Donna is just the person to help to us,” Ramsey said in announcing her appointment. “She is an incredible talent and we look forward to seeing how she will help shape our brand.”

In the role, Lamar will oversee the visual and textual expression of Twitter’s brand in three key areas: product launches; major brand initiatives and campaigns; and core web properties. She’s tasked with leading and developing creative design solutions for assigned brand projects in partnership with the Twitter’s global consumer and business marketing teams.

“Everything happens on Twitter,” Lamar said in a statement. “It’s the place the world’s conversations and stories unfold in real time. So, I’m thrilled to return and bring the magic of Twitter to life, both on and off the platform.”

Lamar’s career has spanned creative direction, development, producing and directing. At Vice Media, she has worked across multiple brands and formats, including creative oversight of branded content with clients including MAC Cosmetics, Reebok and Marriott. The Reebok-sponsored “25 Strong” on Vice’s Broadly profiled 25 women working across multiple disciplines to effect change.

Before her previous run at Twitter, Lamar worked as an independent creative director with companies including Apple’s Beats by Dre and produced the 2016 Lincoln MKX campaign featuring Matthew McConaughey. Earlier, she was director of creative and development at Amusement Park Entertainment; creative director on the Gatorade account at TBWA\Chiat\Day; and head of production at Wieden + Kennedy/Amsterdam.

More Digital

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

  • Hernán

    Conquistador Series ‘Hernan’ Snagged by Azteca TV and History Channel Latin America

    In the wake of its streaming rights acquisition by Amazon Prime, epic series “Hernan” has sold to Mexican broadcaster Azteca and pan-regional pay TV network, The History Channel, which have jointly acquired the series for their respective platforms. Produced by Mexico’s Dopamine, a Salinas Group unit, and Spain’s Onza Entertainment, the eight-episode mega-series marks the [...]

  • Facebook Logo

    FTC Approves $5 Billion Fine Against Facebook for Privacy Violations

    The Federal Trade Commission voted to fine Facebook around $5 billion for violations of the FTC’s consumer-privacy rules, according to multiple media reports — the biggest privacy-related fine in the commission’s history. The $5 billion figure may be a record-breaker, but it represents less than Facebook reported in net profit ($5.43 billion) for the first [...]

  • Weeknd

    The Weeknd's 'Can't Feel My Face' Crosses 1 Billion Views on YouTube

    The music video for “Can’t Feel My Face” became The Weeknd’s third video to cross 1 billion views on YouTube.  The singer achieved the feat before with “Starboy,” with more than 1.5 billion views, and “The Hills,” with more than 1.3 billion views.  The video was released in 2015 and directed by Grant Singer, who [...]

More From Our Brands

Access exclusive content