×
You will be redirected back to your article in seconds

Donna Lamar Rejoins Twitter as Creative Director After One-Year Stint at Vice Media

Twitter tapped Donna Lamar, a marketing creative director and production pro who most recently spent a year at Vice Media as group creative director, as the social network’s new executive creative director.

It’s a return to Twitter for Lamar, who was creative director of Twitter’s #Studio from October 2016 to February 2018. During her previous tenure, she’s credited with crafting the voice of Twitter and building brand awareness as well as creating the structure for cross-functional brand and product teams in house. Lamar’s past gigs have included work for Apple’s Beats by Dre and management positions with TBWA\Chiat\Day and Wieden + Kennedy.

Lamar starts in her new role at Twitter on April 22 and will be based in San Francisco, reporting to VP of global marketing Brad Ramsey. Lamar replaces former Twitter creative director Jayanta Jenkins, who recently exited to join HP as global executive creative director. (Lamar and Jenkins previously worked together at TBWA\Chiat\Day.)

“The amazing people and conversations on Twitter present an opportunity for great storytelling, and Donna is just the person to help to us,” Ramsey said in announcing her appointment. “She is an incredible talent and we look forward to seeing how she will help shape our brand.”

In the role, Lamar will oversee the visual and textual expression of Twitter’s brand in three key areas: product launches; major brand initiatives and campaigns; and core web properties. She’s tasked with leading and developing creative design solutions for assigned brand projects in partnership with the Twitter’s global consumer and business marketing teams.

“Everything happens on Twitter,” Lamar said in a statement. “It’s the place the world’s conversations and stories unfold in real time. So, I’m thrilled to return and bring the magic of Twitter to life, both on and off the platform.”

Lamar’s career has spanned creative direction, development, producing and directing. At Vice Media, she has worked across multiple brands and formats, including creative oversight of branded content with clients including MAC Cosmetics, Reebok and Marriott. The Reebok-sponsored “25 Strong” on Vice’s Broadly profiled 25 women working across multiple disciplines to effect change.

Before her previous run at Twitter, Lamar worked as an independent creative director with companies including Apple’s Beats by Dre and produced the 2016 Lincoln MKX campaign featuring Matthew McConaughey. Earlier, she was director of creative and development at Amusement Park Entertainment; creative director on the Gatorade account at TBWA\Chiat\Day; and head of production at Wieden + Kennedy/Amsterdam.

More Digital

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot

    UPDATED, 3/21: The back-and-forth battle for YouTube’s No. 1 spot continues. T-Series on Thursday again pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — coming a day after T-Series briefly topped the vlogger-gamer-comedian and renewing fans’ support him. In a months-long symbolic running battle for the title, PewDiePie and his [...]

  • Netflix to Test Special Video Previews

    Netflix Will Test Character-Driven Video Previews for Its Kids Content

    Netflix is getting ready to try a new thing to help younger viewers discover new shows: The video service will start testing character-driven video previews of some of its shows later this year, executives revealed during a press event in Los Angeles Tuesday. The test, which will be rolled out on some members’ TV devices [...]

More From Our Brands

Access exclusive content