×

One in Five Consumers Uses Voice to Interact With Their TVs

More than 20% of all consumers interact with their TVs or streaming devices via voice commands, according to a new survey from IHS Markit. An additional 30% aren’t currently using voice for TV viewing, but are interested in the technology.

Unsurprisingly, voice is more popular with younger consumers, with 33% of 25- to 34-year-olds making use of voice assistants for their TV viewing. Consumers who are 55 years or older on the other hand rarely make use of the technology, with only 4% of this group saying that they use voice to control their TVs, or find content to watch.

CREDIT: Courtesy of IHS Markit

TV manufacturers and pay TV service operator alike have increasingly been embracing voice control, adding not only voice remotes but also support for third-party speakers to their devices. More recently, consumer electronics manufacturers have begun to add far-field microphones directly to their TV sets, effectively turning them into smart speakers with giant displays.

The growing popularity of voice in the living room has also been evident in other data. Comcast reported a year ago that it had seen voice usage for the 2018 Winter Olympics double when compared to the 2016 Summer Olympics. And Adobe Analytics revealed late last year that most smart speakers are placed in living rooms, suggesting that the devices may be used to also interact with compatible TVs and streaming devices.

IHS Markit’s voice data comes from a new report titled “Voice Commands on Devices: Content Discovery and Navigation” that is based on a recent survey of 9,636 internet users in the U.S., the U.K., Australia and India.

More Digital

  • Discovery Names Andrew Georgiou Eurosport and

    Discovery Taps Andrew Georgiou as Eurosport and Sports Rights Boss

    Andrew Georgiou has been appointed president of Discovery-owned Eurosport. The sports channels and streaming service has been without a chief since Peter Hutton left for Facebook. Georgiou assumes a wider role than Hutton, running Eurosport as well as overseeing sports rights and marketing across Discovery. It has been moving aggressively into the sports sector, licensing [...]

  • Can a Studio Make Movies for

    Listen: Can a Studio Make Movies for VR?

    STX Entertainment is best known for movies like “The Upside” and “Ugly Dolls,” but it also has a division dedicated to creating virtual-reality movies like the recent action short “The Limit.” STXsurreal is working on over a dozen films in a variety of genres, according to its founders, Rick Rey (pictured, right) and Andy Vick. [...]

  • Kathryn Friedrich

    Condé Nast Entertainment Taps Ex-RYOT Studio Head Kathryn Friedrich for New Role

    Condé Nast Entertainment hired Kathryn Friedrich, a YouTube and Google alum who most recently headed Verizon’s RYOT Studio, to the newly created role of EVP, operations and general manager. Friedrich started in the new gig this week, reporting to Condé Nast Entertainment president Oren Katzeff, who joined the company last year from Tastemade. Based in [...]

  • NRA TV

    NRA Scuttles Original Production for Streaming-Video Site

    The NRA will shut down production of new content for its streaming-video NRATV outlet, The New York Times reports. The report said the gun-rights lobbying organization may continue to run older content on the broadband outlet, but it will no longer feature Dana Loesch and other regular hosts in live programming. The demise of programming [...]

More From Our Brands

Access exclusive content