You will be redirected back to your article in seconds

Tubular Labs Adds Jamie Gutfreund, Greg Coleman to Board

Video-measurement firm Tubular Labs announced two additions to its board of directors: Jamie Gutfreund, ex-chief strategy officer of CAA and formerly Hasbro’s chief consumer experience officer, and Greg Coleman, former president of BuzzFeed.

Gutfreund and Coleman are not personally investing in Tubular Labs but will receive stock options in the privately held company. They join Tubular’s board members Rick Heitzmann, general partner at FirstMark Capital, and Hrach Simonian, general partner at Canaan Partners.

The San Francisco-based company also announced that it has opened a Singapore office, which will serve as the international headquarters for Tubular’s Asia-Pacific expansion, headed by Tubular APAC director Stephan Jenn.

The announcements come as Tubular Labs is continuing to push its its new audience attention metrics beta program, launched earlier this year as the Global Video Measurement Alliance (GVMA) initiative. The company is collaborating with media partners to develop standardized time-based views across platforms including YouTube, Facebook, Instagram and Twitter, along with global de-duplicated reach, total watch time, average watch time per unique viewer, audience demographics and location, and special reporting features.

Partners participating in Tubular’s GVMA audience beta program include Viacom, Discovery, Ellen DeGeneres’ Ellen Digital Network, Corus Entertainment, Vice Media Group, BuzzFeed, Group Nine, Media Chain and Brut.

Popular on Variety

“Digital video has the largest, most engaged audiences of all time. Yet for publishers and brands, measuring these audiences is still an absolute black box,” Gutfreund said in a statement. “Tubular and the Global Video Measurement Alliance have the momentum and capabilities to unlock revenue and change the industry. I’m thrilled to be part of the solution. ”

Gutfreund, most recently as Hasbro, previously was CMO at Wunderman Thompson and Deep Focus. Prior to that, she served as chief strategy officer of CAA for four years, where she helped lead Intelligence Group, a consumer insight and youth-focused strategic research and consulting firm owned by CAA. Earlier in her career, she worked for companies including Expedia and Microsoft.

Coleman, currently executive-in-residence at venture-capital firm Lerer Hippeau, served as president of Lerer Hippeau-backed BuzzFeed from August 2014 until the end of 2017, and also held top management positions at Criterio, Huffington Post, AOL and Yahoo.

“From my time at BuzzFeed, I’ve witnessed first-hand Tubular’s commitment to delivering business-critical metrics to media and brands,” Coleman said in a statement. “I’m eager to participate in the board’s activities, and help Tubular empower the world’s biggest brands and publishers to trade on more transparent metrics designed to unlock billions of dollars in value.”

Tubular Labs counts more than 250 clients, including TV broadcasters, publishers and brands. The company’s software measures more than 2 billion digital video consumers globally, as well as 15 million individual creators, 200,000 brands and 1 million sponsored videos across platforms.

“This news marks a banner year for Tubular Labs, beginning with the founding of the Global Video Measurement Alliance to the go-to-market of our new audience attention metrics for social video,” Rob Gabel, CEO at Tubular Labs, said in a statement.

More Digital

  • Baby Yoda The Mandalorian

    Disney Plus Set for Earlier Launch in U.K. & Western Europe

    The Walt Disney Co. has set March 24 as the new launch date for Disney Plus in the U.K. and other key markets across Western Europe. With the roll-out previously set for March 31, the streaming service will now be available a week earlier in the U.K., Ireland, France, Germany, Italy, Spain, Austria and Switzerland. Pricing [...]

  • Medici TV Show

    Vuulr Online Rights Market Makes Global Expansion at NATPE

    Singapore-based Vuulr, an online content marketplace for film and TV rights, is expanding from regional to global operations. The move was announced ahead of NATPE, one of the oldest face-to-face TV rights markets, this week launching its tenth edition in Miami, Florida (Jan 21-23). The Vuulr platform is free to use for buyers and for [...]

  • Loic Barche on Short 'The Atomic

    Loic Barche on Short 'The Atomic Adventure,' Upcoming Feature Debut 'Feu de Paille'

    “The Atomic Adventure,” a contender in UniFrance’s online MyFrenchFilmFestival, is the third short from Loïc Barché (“Goliath,” “Le Commencement”). Variety talked to the director about the short, and his feature debut “Feu de Paille.” “The Atomic Adventure,” produced by young French outfits Punchline Cinéma and Leonis Productions, is set in 1961 in Algeria, where France [...]

  • The Isle of the Dead

    UniFrance Puts Spotlight on Emerging French VR Sector at Rendez-Vous

    France has a burgeoning eco-system of virtual reality and augmented reality producers, and is one of Europe’s leading VR/AR hubs. The UniFrance Rendez-Vous with French Cinema in Paris, a showcase of French projects that wraps Monday, included a VR/AR showcase, with recent projects demonstrated by Wide Management VR, VRrOOm and Atlas V. UniFrance’s online MyFrenchFilm [...]

  • Blood Oath

    MBC Studios to Launch Arabic TV Series 'Blood Oath,' Written by Britain's Tony Jordan

    MBC Studios, the Saudi-owned production unit of top Middle Eastern free-to-air satellite network MBC Group is set to launch “Blood Oath,” an Arabic crime series written by Britain’s Tony Jordan (“EastEnders,” “Life on Mars”). The announcement comes as Dubai-based MBC Studios, set up in 2018 and headed by former president of NBCUniversal International Peter Smith, is [...]

  • Spirited Away

    Netflix Secures International Rights to Studio Ghibli Animated Films

    The iconic animated features of Japan’s Studio Ghibli will be available in territories outside the U.S., Canada and Japan on Netflix starting in February. The move is a further change of position for the studio which has repeatedly resisted the idea that its beloved cartoons would be released on digital platforms. Netflix, sales agent Wild [...]

  • ‘Drag Race’ Producers Greenlight Two Docu-Series

    ‘RuPaul’s Drag Race’ Producers Greenlight Two Docu-Series for SVOD (EXCLUSIVE)

    “RuPaul’s Drag Race” producer World of Wonder has greenlit two docu-series: “God Shave the Queens!” and an “Untitled Trinity Taylor Pageant Project.” The announcement will be made Sunday at the first-ever DragCon U.K. convention, which is taking place at Olympia, London. “God Shave the Queens!” features the first-ever cast of “RuPaul’s Drag Race UK” and [...]

More From Our Brands

Access exclusive content