×
You will be redirected back to your article in seconds

Thrillist Makes First Content Acquisition With Food Show From YouTube’s Timothy DeLaGhetto, David So

Thrillist, the food, drink and travel brand from Discovery-backed Group Nine Media, has taken its first bite in acquiring third-party programming.

The millennial-focused lifestyle outlet has acquired series “Send Foodz” from YouTube comedians-foodies Timothy DeLaGhetto (who has 3.9 million YouTube subscribers) and David So (1.5 million subscribers). The show follows the duo as they visit food festivals across the U.S. to sample and savor the goods.

Thrillist will premiere “Send Foodz” on Thursday, Feb. 14, at 2 p.m. ET on its YouTube channel with new episodes airing every other Thursday. Thrillist also will distribute the show across other mobile and over-the-top platforms in the future.

“I can’t wait for Thrillist and ‘Send Foodz’ to come together and make sweet, sweet love,” said show creator DeLaGhetto. “David and I are all about being as raw and real as possible when it comes to our food adventures, and I think Thrillist is the perfect new home for all the shenanigans.”

“Send Foodz” joins Thrillist’s original content slate which includes the premieres of “Instachef” “Gatekeepers” and the return of popular pizza series “Really Dough?” on Feb. 11; and the upcoming debuts of “Somm To Go,” a new wine-and-fast-food pairing series, and “The List Show,” an animated series in which comedian Mekki Lepper reinterprets Thrillist’s editorial lists.

Thrillist “continues to prioritize serialized YouTube programming in 2019” commented Thrillist president Ocean MacAdams, with an expanded slate that “builds on our existing content slate to bring fans the most engaging, entertaining shows from the brand who knows the best in food, drink, travel and entertainment.”

Thrillist is one of the four brands rolled up into Group Nine Media, formed in December 2016, along with NowThis, The Dodo and Seeker.

Watch the trailer for “Send Foodz” below (or at this link):

More Digital

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

More From Our Brands

Access exclusive content