×
You will be redirected back to your article in seconds

VR Startup The Void to Expand to 25 New Locations

Location-based virtual reality (VR) startup The Void has teamed up with mall operator Unibail-Rodamco-Westfield (URW) to open 25 new outposts in the U.S. and Europe by 2022, both companies announced Thursday morning.

This includes new locations in New York, San Francisco, Los Angeles and San Diego that will open this summer; Variety was first to report about The Void’s plans to open a San Francisco VR center in April. Other locations to open over the next 2.5 years include Paris, London, Amsterdam, Chicago, Copenhagen, Oberhausen, San Jose, Stockholm and Vienna.

For mall operators like URW, location-based VR operators like The Void represent an opportunity to get consumers into their shopping centers that would have otherwise stayed at home, and ordered things online.

URW Group CEO Christophe Cuvillier said as much in a press release Thursday: “Over the past years, our industry has evolved dramatically. In a connected world, shopping is not enough anymore. Today, our customers expect to be entertained and brought together to share memorable, engaging sensory experiences.”

The Void currently operates 14 locations in cities including Las Vegas, Orlando, Santa Monica, Toronto and Dubai. The company recently raised $20 million from James Murdoch’s Lupa Systems for further expansion.

“Partnering with URW and utilizing their footprint of premier destinations will allow us to deliver unprecedented social, out-of-home, and immersive entertainment experiences on a global scale,” said company’s co-founder and chief creative officer Curtis Hickman.

Popular on Variety

More Digital

  • Wonderscope Willowcrest Manor

    Within Adds 'Willowcrest Manor' Ghost Story to Its Wonderscope AR App (EXCLUSIVE)

    Los Angeles-based immersive media startup Within added another augmented reality (AR) story to its children’s storytelling app Wonderscope Thursday: “Willowcrest Manor” gives kids a chance to become a ghost, haunt a house, and scare intruders away from hidden treasure. Wonderscope, which is available for most recent-generation iPads and iPhones, lets children explore animated stories in [...]

  • STRANGER THINGS

    'Stranger Things 3' Is Most-Watched Season to Date, Netflix Says

    The Upside Down delivered upside for Netflix in the third quarter: “Stranger Things” season 3 was the most-watched season of the series to date, according to the streamer. In the first four weeks of release, “Stranger Things” season 3 was watched by 64 million member households, Netflix said in the Q3 letter to shareholders. The [...]

  • Stranger Things Season 3

    Netflix Undershoots U.S. Subscriber Adds for Q3, Beats Profit Forecast

    Netflix fell slightly short of its U.S. subscriber forecast in the third quarter — and projected lower Q4 subscriber growth than Wall Street was expecting as competition looms from Apple and Disney. Still, the company reported solid gains, announcing a Q3 record for paid subscriber additions and revenue, and handily topped analyst forecasts for profit. [...]

  • Despacito Luis Fonsi Daddy Yankee

    'Despacito' Tops Vevo's Most-Watched Videos of the Past Decade Chart

    In celebration of its 10-year anniversary, Vevo today announced its Top 10 lists of the decade’s most-watched music videos. Not surprisingly, the Most-Watched Music Video accolade goes to Luis Fonsi’s “Despacito” (featuring Daddy Yankee), with 6.4 billion views since its release in early 2017. The second most-viewed video is Mark Ronson’s “Uptown Funk” (featuring Bruno [...]

  • Dead To Me

    Streaming Shows Nearly Doubled in Last Year, Boosting Los Angeles TV Production

    Television production in Los Angeles has received a major boost from streaming shows, according to a new report from the permitting organization FilmLA. The number of new digital projects nearly doubled between the 2017-18 and 2018-19 development cycles, increasing approximately 85.3% in a year. The number of digitally distributed original series in production has increased by [...]

  • Shonda Rhimes

    Shonda Rhimes Inks Podcast Deal With iHeartMedia

    Hit-making TV writer and producer Shonda Rhimes is jumping into the podcast game in a much bigger way. Rhimes’ Shondaland production company announced a three-year pact with iHeartMedia to launch Shondaland Audio, which will produce a slate of original podcasts to be released as part of the iHeartPodcast Network. Rhimes will oversee development and Sandie [...]

More From Our Brands

Access exclusive content