In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending for the fourth week in a row with “The Secret Life of Pets 2.”
Ads placed for the animated film had an estimated media value of $7.36 million through Sunday for 1,966 national ad airings on 50 networks. (Spend figures are based on estimates generated from June 3-9. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including NBC, ABC and USA Network, and during programming such as the 2019 NBA Finals, the 2019 Stanley Cup Final and “American Ninja Warrior.”
Just behind “The Secret Life of Pets 2” in second place: Twentieth Century Fox’s “Dark Phoenix,” which saw 2,468 national ad airings across 50 networks, with an estimated media value of $6.2 million.
TV ad placements for Disney Pixar’s “Toy Story 4” (EMV $4.2 million), Universal Pictures’ “Yesterday” ($3.89 million) and Columbia Pictures’ “Men in Black: International” ($3.87 million) round out the chart.
Notably, “Men in Black: International” has the best iSpot Attention Index (112) in the ranking, getting 12% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 06/03/2019 and 06/09/2019.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Why 'Toy Story 4' Character Forky Wasn't Named Sporky
John Farrar, whose credits include “The Imposter,” has joined U.K. producer and digital content specialist Barcroft Studios. The company has also upped two senior staffers, with Alex Morris elevated to chief creative officer and Caspar Norman to chief operating officer. The new recruit joins Barcroft from Nerd TV, the U.K. shingle he co-founded with Jago [...]
Film specialist streaming platform, Mubi is to launch in South East Asia. The service kicks off with operation in Malaysia, and has plans to quickly scale up in another half dozen territories in the fast-developing region. Mubi will retain its highly curated approach of offering one new film title per day and retaining each for [...]
When calculating the new, higher rates determined by the U.S Copyright Royalty Board — which Spotify, Amazon, Google and SiriusXM/Pandora have appealed — Spotify has determined that it overpaid publishers in 2018 and would like a refund. “According to the new CRB regulations, we overpaid most publishers in 2018,” a Spotify spokeperson said. “While the [...]
Niantic’s new location-based augmented reality game “Harry Potter: Wizards Unite” is off to a solid start — but it doesn’t seem to have quite the same momentum as “Pokemon Go” did when it launched 3 years ago. That’s according to initial estimates from app analytics specialist Sensor Tower. “Harry Potter: Wizards Unite” first became available [...]
Office workers rejoice: Netflix is looking at ways to make it even easier to sneak in a little of your favorite shows while you are waiting for that email response that is holding everything up. The company is currently testing a pop-out player as part of its web interface. PSA!!!!! NETFLIX FINALLY HAS A POP-OUT [...]
Chinese video streaming giant iQIYI is making strides in the interactive sector. It is launching China’s first interactive work after issuing a set of guidelines intended to standardize the creation of such content last month, the company said Friday. “His Smile” is the first such piece of interactive film and TV content to hit the [...]
Despite the anguished reactions from musicians, fans and even the company’s chairman over the estimated 500,000 Universal Music master recordings lost in a 2008 fire, multiple analysts and experts tell Variety that the loss will have “zero impact” on the valuation of UMG — by far the world’s largest music company — and its parent [...]