×
You will be redirected back to your article in seconds

‘The Addams Family,’ ‘Terminator: Dark Fate’ Top Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, MGM claims the top spot in spending with “The Addams Family.”

Ads placed for the animated film had an estimated media value of $6.38 million through Sunday for 1,728 national ad airings on 40 networks. (Spend figures are based on estimates generated from Oct. 7-13. Estimates may be updated after the chart is posted as new information becomes available.) MGM prioritized spend across networks including NBC, Fox and CBS, and during programming such as “This Is Us,” “SpongeBob SquarePants” and “Family Guy.”

Just behind “The Addams Family” in second place: Paramount Pictures’ “Terminator: Dark Fate,” which saw 307 national ad airings across 33 networks, with an estimated media value of $5.95 million. 

TV ad placements for Walt Disney Pictures’ “Maleficent: Mistress of Evil” (EMV: $5.51 million), Paramount’s “Gemini Man” ($5.41 million) and Columbia Pictures’ “Zombieland: Double Tap” ($4.83 million) round out the chart.  

Notably, “Zombieland: Double Tap” has the best iSpot Attention Index (128) in the ranking, getting 28% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$6.38M – The Addams Family

Impressions: 523,678,374
Attention Score: 93.55
Attention Index: 92
National Airings: 1,728
Networks: 40
Most Spend On: NBC, FOX
Creative Versions: 29
Est. Lifetime TV Spend: $27.15M
Studio: Metro-Goldwyn-Mayer (MGM)
Started Airing: 09/09/19

$5.95M – Terminator: Dark Fate

Impressions: 175,460,381
Attention Score: 95.54
Attention Index: 125
National Airings: 307
Networks: 33
Most Spend On: NBC, FOX
Creative Versions: 4
Est. Lifetime TV Spend: $8.57M
Studio: Paramount Pictures
Started Airing: 05/30/19

$5.51M – Maleficent: Mistress of Evil

Impressions: 412,406,988
Attention Score: 95.27
Attention Index: 120
National Airings: 927
Networks: 34
Most Spend On: NBC, ABC
Creative Versions: 48
Est. Lifetime TV Spend: $18.06M
Studio: Walt Disney Pictures
Started Airing: 05/14/19

$5.41M – Gemini Man

Impressions: 403,370,844
Attention Score: 93.01
Attention Index: 85
National Airings: 1,161
Networks: 37
Most Spend On: NBC, FOX
Creative Versions: 37
Est. Lifetime TV Spend: $26.27M
Studio: Paramount Pictures
Started Airing: 09/15/19

$4.83M – Zombieland: Double Tap

Impressions: 266,845,612
Attention Score: 95.75
Attention Index: 128
National Airings: 683
Networks: 31
Most Spend On: FOX, ESPN
Creative Versions: 26
Est. Lifetime TV Spend: $10.89M
Studio: Columbia Pictures
Started Airing: 08/27/19

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/07/2019 and 10/13/2019.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Popular on Variety

More Digital

  • Patreon

    After Paying Out $1 Billion to Creators, Patreon Sets Its Sights on Europe

    Membership services startup Patreon has paid out over $1 billion to creators since its launch in 2013, the company announced Tuesday. Now, Patreon is getting ready for an international expansion, with a particular focus on Europe, Patreon’s senior vice president of product Wyatt Jenkins told Variety. In addition to the $1 billion payout milestone, Patreon [...]

  • David Nevins, President & CEO of

    CBS Creative Chief David Nevins on His Plans to Compete With HBO Max

    Appearing at Recode’s Code Media conference in Los Angeles on Monday afternoon, CBS chief creative officer David Nevins didn’t hold back criticizing one of his biggest competitors: “If you are going to put out one main product, you have to be as mainstream as you can,” Nevins said about WarnerMedia’s plans for HBO Max. Minutes [...]

  • Amazon Music Free

    Amazon Music Expands Access to Free Streaming Service, Spotify Stock Falls

    The free version of Amazon’s music-streaming service is now available across more platforms, bolstering competition with Spotify’s free tier. Starting Monday, Amazon said, customers can now listen to Amazon Music’s ad-supported selection of top playlists and thousands of stations for free. It’s available to anyone in the U.S., U.K. and Germany who doesn’t have a [...]

  • John T. Stankey WarnerMedia CEO

    WarnerMedia CEO John Stankey on Early Disney Plus Success: 'Good for Them'

    WarnerMedia CEO John Stankey told the audience of Recode’s Code Media conference in Los Angeles Monday that Disney “did a good job” with Disney Plus, which announced that it reached 10 million sign-ups the day after the service’s launch. “Good for them,” Stankey said. “They are off to a good start.” However, he also cautioned [...]

  • Google Stadia

    Google Stadia Reviews: Game-Streaming Service Not Ready for Primetime

    The first takes on Google Stadia, the internet giant’s new game-streaming service that debuts Nov. 19, are out. And the consensus is that Stadia is needed more time in the oven before it was served up to the gaming crowd. Google’s big promise with Stadia is that players can access top-tier game titles without a [...]

  • 60 Minutes" reporter Lara Logan takes

    Lara Logan Will Host Fox Nation Documentary Series

    Lara Logan made a name for herself by reporting from global trouble spots for CBS News. Soon, she will be holding forth on a four-part docuseries for Fox Nation, the Fox News streaming-video service. Logan will present “No Agenda,” which will debut in January on Fox Nation, and is produced by Warm Springs Productions. She [...]

  • warnermedia lab hires

    WarnerMedia Hires Jeremy Toeman, Matthew Davis as Innovation Lab Execs (EXCLUSIVE)

    WarnerMedia is building out the leadership of its Innovation Lab: The AT&T-owned media company has hired Jeremy Toeman as vice president, technology and product, and Matthew Davis as vice president, creative. Both will be based in New York and report to WarnerMedia executive vice president Jesse Redniss, who is also the general manager of the [...]

More From Our Brands

Access exclusive content