×
You will be redirected back to your article in seconds

TCL Wants to Use AI Object Recognition to Optimize Your TV’s Color Reproduction

TCL is giving the label “smart TV” a whole new meaning at CES: The Chinese consumer electronics company showed off a TV set that analyzes the visual content of a video, and then changes color tones accordingly.

The demo on display on the show floor Tuesday was able to identify yellow sand and sand dunes in one video example, which led it to correctly identify the video as a desert scene. Another video was identified as an autumn scene based on the recognition of fallen leaves and yellow leaves.

Each time, the TV changed the color tones accordingly, adding more warmth for the autumn scene, and making the sand dunes look more vibrant in the desert scene.

CREDIT: Janko Roettgers / Variety

A TCL spokesperson was quick to point out that this kind of use of artificial intelligence was just a technology demo, and not something the company is introducing with its 2019 line of TV sets. However, the technology is in many ways a successor to the company’s IPQ engine, which optimizes HDR reproduction dynamically by analyzing the visual qualities of each and every scene.

TCL isn’t the first company to tout the use of artificial intelligence for its TV sets. But while previous implementations were often constrained to voice control and content recommendations, this demo clearly showed that there may be far more advanced applications coming down the pipeline.

 

 

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content