You will be redirected back to your article in seconds

‘Stranger Things 3’ Is Most-Watched Season to Date, Netflix Says

The Upside Down delivered upside for Netflix in the third quarter: “Stranger Things” season 3 was the most-watched season of the series to date, according to the streamer.

In the first four weeks of release, “Stranger Things” season 3 was watched by 64 million member households, Netflix said in the Q3 letter to shareholders. The company previously boasted that 40.7 million accounts watched the show in the first four days of its July 4 debut, marking its biggest-ever audience for a movie or TV series in a four-day window.

What’s important to note: The data isn’t independently verifiable. Moreover, Netflix records a “view” of a series if a member account watches just one episode to at least 70% completion.

Still, according to measurement and ratings firm Nielsen, “Stranger Things 3” is the most-watched Netflix original it has analyzed over past two years — at least, over the initial four days of release. From July 4th to 7th, the show had an average minute audience of 12.8 million viewers and reached 26.4 million unique viewers in the U.S., Nielsen reported. Episode 1 of S3 drew an average minute audience of 19.2 million viewers over the four-day period, a 7% bump from the season 2 premiere episode for the comparable period. There are caveats, too, with the Nielsen numbers: These are only for the U.S. and they measure only viewing on connected TVs (excluding computers and mobile devices).

Netflix last month renewed “Stranger Things” for season 4, and series creators and showrunners Matt Duffer and Ross Duffer signed a multiyear overall deal with the streamer to create films and television series

In the Duffer Brothers’ “Stranger Things” season 3, set in 1985 in Hawkins, Ind., the crew of Eleven (Millie Bobby Brown), Mike (Finn Wolfhard), Lucas (Caleb McLaughlin), Max (Sadie Sink), Will (Noah Schnapp) and Dustin (Gaten Matarazzo) are back together again over the summer — and there’s a new mall in town. But tensions grow as they enter teenage and the evil monsters from the Upside Down make a terrifying return.

Stranger Things 3” also stars David Harbour as Chief Jim Hopper, Winona Ryder as Joyce Byers, Priah Ferguson as Erica Sinclair, Maya Hawke as Robin. The series is executive produced by the Duffer Brothers, Shawn Levy and Dan Cohen of 21 Laps and Iain Paterson.

Also in its earnings announcement, Netflix called out viewership numbers for other shows:

  • “Secret Obsession,” starring Brenda Song, was watched by 40 million households in the first four weeks
  • Limited drama series “Unbelievable” was watched by 32 million member households in its first 28 days
  • “Otherhood,” directed by Cindy Chupack in her feature directorial debut, was watched by 29 million households in its first four weeks
  • “Tall Girl,” a YA drama starring Ava Michelle, was viewed by 41 million households in the first 28 days
  • Season 3 of “La Casa de Papel” (“Money Heist”) became the most-watched show on Netflix across non-English language territories with 44 million households watching the new season in the first four weeks of release.


More TV

  • Nick Cannon

    Nick Cannon Daytime Talk Show Sets Fox Stations as Launch Group

    Nick Cannon has cleared the runway for the launch of a daytime talk show next year now that the show from Lionsgate’s Debmar-Mercury has been picked up in crucial major markets by Fox Television Stations. The clearance pact gives “Nick Cannon” guaranteed double runs on Fox-owned outlets in 17 major markets, including nine of the [...]

  • Vanessa Bayer SNL

    Vanessa Bayer Sets Comedy Pilot at Showtime, Michael Showalter to Direct

    Vanessa Bayer has some news which is kind of a big deal. Showtime has ordered a half-hour comedy pilot from the “Saturday Night Live” alum, who will star and executive produce. The project in question is called “Big Deal,” and is described as a grounded comedy in which Bayer plays a character, inspired by her [...]

  • How ‘Dora the Explorer’ Helped Usher

    How The ‘Dora the Explorer’ Effect Helped Usher in a New Wave of Inclusive Animation

    Close to two decades after “Dora the Explorer” premiered on Nickelodeon, a wave of animated projects that put Latinx characters front and center has made its way to the small screen. From Disney Jr.’s Latina princess show “Elena of Avalor” and Guillermo del Toro’s “Trollhunters: Tales of Arcadia” trilogy at Netflix, to Nickelodeon’s family sitcom [...]

  • TV Ratings: 'Kids Say the Darndest

    TV Ratings: 'Kids Say the Darndest Things' Down, 'Batwoman' Steady Up Against 'SNF'

    With a below average “Sunday Night Football” to contend with, some shows faired better than others in the TV ratings last night. “Kids Say the Darndest Things” with Tiffany Haddish failed to build on its momentum from last week, dipping back down to a 0.6 rating among adults 18-49. The show did maintain 100% of [...]

  • Golden Globes Voters Guide: New Anthology

    Golden Globes Voters Guide: New Anthology Rule, Shorter Campaign Window

    As the number of television series produced in a given year has expanded exponentially, awards committees have seemed to have a hard time keeping up — not only do the voting members of various groups and guilds need to be well-versed on what aired when and is therefore eligible, but they also need to keep [...]

More From Our Brands

Access exclusive content