You will be redirected back to your article in seconds

Amazon Releases Secret ‘Star Wars: Rise of Skywalker’ Exclusive Video

Amazon released a special behind-the-scenes look at “Star Wars: The Rise of Skywalker” in partnership with Disney and Lucasfilm, in order to — what else? — sell stuff to fans of the galaxy far, far away.

The ecommerce giant debuted the Star Wars video Thursday (Dec. 12) exclusively on and Fire TV, with secret Easter eggs to find it. It’s part of a multifaceted promotional effort by Disney/Lucasfilm leading up to the Dec. 20 release of the final installment of the original Star Wars story.

There are two ways to discover the exclusive video: Type “#TheRiseOfSkywalker” into the external search bar on or the Amazon App; or on Fire TV, say “Alexa, the Force will be with you always” into the voice remote, a paired Amazon Echo device, or Fire TV Cube with built-in Alexa. The page also can be reached directly via

Amazon’s landing page for the video features a link to purchase advance tickets from Fandango for “Star Wars: The Rise of Skywalker.” There’s also a prominent button linking to Amazon’s shopping section for all things Star Wars (which includes pre-orders for the plush toy of the adorable Baby Yoda from “The Mandalorian”).

The video features behind-the-scenes footage of the “Star Wars: The Rise of Skywalker” cast, including stars Daisy Ridley, John Boyega, Mark Hamill and Oscar Isaac, as well as director J.J. Abrams reflecting on the end of the Skywalker saga.

“There’s nothing like the Star Wars series,” Abrams says. “Its sense of humanity, its sense of heart, and its sense of adventure. The ending of Episode IX is a conclusion of a story that is over 40 years in the making.” Says Hamill, “It’s that moment of saying goodbye.”

In an especially poignant clip from the movie, C-3PO (Anthony Daniels) says to R2-D2, “I want you to know that you have been a real friend, R2. My best one, in fact.”

“Rise of Skywalker” was tracking for an opening weekend of between $175 million and $200 million at the box office, according to early estimates. The film is the third entry in the sequel trilogy behind 2015’s “The Force Awakens” and 2017’s “The Last Jedi.” Abrams also directed “The Force Awakens,” which still stands the highest-grossing movie ever in North America with $936 million.

More from “Rise of Skywalker”:

More Digital

  • NATPE 2020 Miami Fontainebleau Hotel

    NATPE 2020: Bumpy Start But Business Is Humming as Conference Begins

    MIAMI — A technology meltdown at Fontainebleau Miami Beach made for a bumpy start to getting settled at NATPE for numerous executives and producers who arrived here over the weekend. Nonetheless, the core business of the content-sales gathering was humming as numerous distributors reported new deals and renewal pacts inked over the past few days. [...]

  • Baby Yoda The Mandalorian

    Disney Plus Set for Earlier Launch in U.K. & Western Europe

    The Walt Disney Co. has set March 24 as the new launch date for Disney Plus in the U.K. and other key markets across Western Europe. With the roll-out previously set for March 31, the streaming service will now be available a week earlier in the U.K., Ireland, France, Germany, Italy, Spain, Austria and Switzerland. Pricing [...]

  • Medici TV Show

    Vuulr Online Rights Market Makes Global Expansion at NATPE

    Singapore-based Vuulr, an online content marketplace for film and TV rights, is expanding from regional to global operations. The move was announced ahead of NATPE, one of the oldest face-to-face TV rights markets, this week launching its tenth edition in Miami, Florida (Jan 21-23). The Vuulr platform is free to use for buyers and for [...]

  • Loic Barche on Short 'The Atomic

    Loic Barche on Short 'The Atomic Adventure,' Upcoming Feature Debut 'Feu de Paille'

    “The Atomic Adventure,” a contender in UniFrance’s online MyFrenchFilmFestival, is the third short from Loïc Barché (“Goliath,” “Le Commencement”). Variety talked to the director about the short, and his feature debut “Feu de Paille.” “The Atomic Adventure,” produced by young French outfits Punchline Cinéma and Leonis Productions, is set in 1961 in Algeria, where France [...]

  • The Isle of the Dead

    UniFrance Puts Spotlight on Emerging French VR Sector at Rendez-Vous

    France has a burgeoning eco-system of virtual reality and augmented reality producers, and is one of Europe’s leading VR/AR hubs. The UniFrance Rendez-Vous with French Cinema in Paris, a showcase of French projects that wraps Monday, included a VR/AR showcase, with recent projects demonstrated by Wide Management VR, VRrOOm and Atlas V. UniFrance’s online MyFrenchFilm [...]

  • Blood Oath

    MBC Studios to Launch Arabic TV Series 'Blood Oath,' Written by Britain's Tony Jordan

    MBC Studios, the Saudi-owned production unit of top Middle Eastern free-to-air satellite network MBC Group is set to launch “Blood Oath,” an Arabic crime series written by Britain’s Tony Jordan (“EastEnders,” “Life on Mars”). The announcement comes as Dubai-based MBC Studios, set up in 2018 and headed by former president of NBCUniversal International Peter Smith, is [...]

  • Spirited Away

    Netflix Secures International Rights to Studio Ghibli Animated Films

    The iconic animated features of Japan’s Studio Ghibli will be available in territories outside the U.S., Canada and Japan on Netflix starting in February. The move is a further change of position for the studio which has repeatedly resisted the idea that its beloved cartoons would be released on digital platforms. Netflix, sales agent Wild [...]

More From Our Brands

Access exclusive content