×
You will be redirected back to your article in seconds

Spotify’s Official India Debut Includes a World First: Free Mobile App Users Can Play Any Song On-Demand

Spotify is finally officially available in India, and it’s offering Indian music fans a perk available nowhere else in the world — the ability to play any song on-demand on the free version of the smartphone app.

Spotify began rolling out its app in India on Tuesday, and the company announced Wednesday morning local time that it was available on Apple’s App Store for iOS and Google Play store for Android devices.

The unique Spotify Free feature for India — giving users on-demand access to over 40 million tracks on smartphones — may have been a sticking point in the streaming music giant’s ongoing dispute with Warner Music Group. Spotify was unable to reach a direct licensing deal with WMG for India and is for now relying on statutory licensing for the use of music from Warner’s catalog. In other countries, including the U.S., only Spotify Premium members have the mobile on-demand feature.

Earlier Tuesday, Spotify revealed the pricing for Premium service in India, which strips out ads. The service costs 119 rupees (around $1.67) per month. Spotify also offers other billing plans, including single-day access and prepaid plans for three months (Rs 389), six months (Rs 719) and 12 months (Rs 1,189). Students are eligible for a 50% discount on Spotify Premium plans.

Leading up to the launch, Spotify also inked a licensing pact with T-Series, India’s leading music and film company, for T-Series’ entire Indian catalog of over 160,000 songs, including Bollywood and regional movie soundtracks, non-film albums and emerging artist content.

Spotify’s customized features for the Indian market include: multi-language music recommendations (Hindi, Punjabi, Tamil and Telugu); playlists made for India including Indiestan, Rap91, Namaste Love, Punjabi101, Bollywood Butter, and Top Hits in Hindi, Tamil, Telugu and Punjabi; and “Starring…,” a series of playlists featuring music from top Bollywood, Tollywood, Kollywood, and Punjabi actors. In addition, Spotify’s app in India includes city playlists with new algorithmic playlists tracking what’s trending in Mumbai, Delhi, Bangalore and Chennai.

As in other territories, Spotify’s focus for India was to blend “global culture” while also allowing room for local adaptation, according to global head of markets Cecilia Qvist.

“We’ve worked closely with local teams of musicians, creators and cultural tastemakers to ensure Spotify is going to be loved, used and favored by people all over India whether they’re listening to local Bollywood and Punjabi hits, or discovering curated global playlists of K-pop or reggaeton,” Qvist said as part of the launch announcement.

A video Spotify created for the India launch includes shout-outs from Indian artists including Armaan Malik, Neha Kakkar, Amit Trivedi, Salim Sulaiman, Anirudh, Badshah, Vishal Shekhar and Jonita Gandhi as well as global music stars Katy Perry, BTS, Selena Gomez, The Chainsmokers and Zedd.

As of the end of 2018, Spotify reported 207 million total users, including 96 million Spotify Premium subscribers, across 79 markets. Its competitors include Apple Music, Google Play/YouTube Music and Amazon Prime Music — each of which have already launched India, where Spotify also is going up against local streaming services like Gaana, JioSaavn and Wynk Music.

Watch Spotify’s promo video for the India launch:

More Digital

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot

    UPDATED, 3/21: The back-and-forth battle for YouTube’s No. 1 spot continues. T-Series on Thursday again pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — coming a day after T-Series briefly topped the vlogger-gamer-comedian and renewing fans’ support him. In a months-long symbolic running battle for the title, PewDiePie and his [...]

  • Netflix to Test Special Video Previews

    Netflix Will Test Character-Driven Video Previews for Its Kids Content

    Netflix is getting ready to try a new thing to help younger viewers discover new shows: The video service will start testing character-driven video previews of some of its shows later this year, executives revealed during a press event in Los Angeles Tuesday. The test, which will be rolled out on some members’ TV devices [...]

More From Our Brands

Access exclusive content