×
You will be redirected back to your article in seconds

Spotify Is Looking to Acquire Podcast Startup Gimlet Media

Music streaming service Spotify is in talks to acquire Gimlet Media, the startup behind popular podcasts like “Crimetown” and “Reply All,” according to reports from multiple outlets including Recode and the Wall Street Journal. An acquisition would help Spotify with its podcast strategy, and open up a path to generate revenue that doesn’t rely on paying labels for music licenses.

Recode reported Friday afternoon that Spotify may pay as much as $200 million for Gimlet, which previously raised some $70 million in funding. Spotify declined to comment when contacted by Variety.

Spotify has for some time looked to podcasts as a way to keep subscribers engaged, and branch out to content that comes with a bigger profit margin that the music it licenses from record labels.

Part of this strategy has been to carry third-party podcasts on its platform: Back in October, Spotify launched a new feature that promises podcasters distribution as well as analytics if they syndicate their shows to the company’s audience.

Beyond that, Spotify has also been investing into the production of original podcast programming. The company began a first push into podcast originals in early 2017, which included the launch of a show produced by Gimlet Media.

Gimlet Media was launched in 2014 by Alex Blumberg and Matt Lieber, two public radio veterans who previously worked on shows like “This American Life,” “Planet Money” and “The Takeaway.” Lieber told Variety back in 2017 that their goal was to build “the HBO for audio.”

Spotify isn’t the only streaming service looking to augment music with podcast programming. Competitor Pandora has not only invested into its own originals, but also built out a dedicated recommendation system the company calls the “podcast genome project.”

More Digital

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

  • Instagram Logo

    Instagram Outage: Facebook’s Photo Sharing Service Went Down For Multiple Hours

    Instagram faced another major outage Thursday afternoon, with users from around the world reporting that they weren’t able to access Facebook’s photo sharing service via its app and website. An Instagram spokesperson told Variety around 5pm PT that the issue had been resolved: “Earlier today, a technical issue caused some people to have trouble accessing [...]

More From Our Brands

Access exclusive content