Spotify, which has been gearing up to launch in India for several years, could do so as soon as January 31, sources tell Variety.
While industry insiders say the streaming giant has not yet locked down deals for the country with the three major-label groups — Sony, Universal and Warner — it is possible that Spotify could launch in India without them: Those companies are not as big in India as they are in many other countries, and Monday morning’s announcement that Spotify has inked a content deal with T-Series, the country’s leading music and film company, ensures that it will be rolling out with plenty of popular content.
Even if the licensing is secured, more obstacles remain. In addition to the fierce competition from local streamers like Saavn and Gaana (which sources say Spotify had considered purchasing in the past), Spotify could be staring down a potentially slow conversion from free to premium, and large sections of the country have broadband difficulties; although Internet access is inexpensive in India, infrastructure is still developing in many areas. However, Spotify faced similar challenges in Indonesia and Africa, and launched in those territories anyway.