×

Sony Music Invests in Podcast Production Firm Neon Hum

In its latest move into the podcast biz, Sony Music Entertainment announced a strategic investment in podcast production house Neon Hum.

Founded by podcast producer Jonathan Hirsch (pictured above), L.A.-based Neon Hum has helped create multiple podcast hits including MSNBC’s “Bag Man” with Rachel Maddow, Dateline NBC’s “The Thing About Pam,” Wondery’s “Room 20,” Crooked Media’s “This Land” and L.A. Times Studios’ “Larger Than Life.” Neon Hum also served as a production partner on Wondery’s true-crime podcast “Dr. Death,” which has been downloaded more than 50 million times and is being adapted for NBCUniversal’s Peacock streaming service.

The amount of Sony Music’s investment in Neon Hum was not disclosed. The deal comes after similar pacts with Adam Davidson and Laura Mayer to form Brooklyn-based Three Uncanny Four Productions; U.K. podcast producer Renay Richardson for Broccoli Content; and The Onion.

Under the agreement with Sony Music, Neon Hum will expand the overall number of shows it produces and develop a range of new original podcast concepts, beginning with a slate of new shows across multiple genres in 2020. To date, Neon Hum has produced shows for clients including Crooked Media, Stitcher, NBC, The Ringer, Spotify, Wondery, Endeavor Audio, and the L.A. Times.

Hirsch will lead the joint venture and Neon Hum will manage all creative aspects of the relationship, including podcast writing, production and recording. Sony Music will provide expertise in content creation, marketing and monetization to help enhance the scale and scope of Neon Hum’s work.

Hirsch’s work has received numerous awards, including the Edward R. Murrow Award and duPont Columbia Award. His documentary podcast series “Dear Franklin Jones” launched at No. 1 on Apple Podcasts. Prior to founding Neon Hum in April 2018, he developed, produced and launched several podcasts at Stitcher, which is owned by E.W. Scripps Co.

“Neon Hum is a passionate company of serious audio-first creators,” said Hirsch. “We are excited to be working closely with the team at Sony Music to develop unique, sound-rich podcasts, and tell unforgettable stories. We have a shared vision of creating premium shows for a diverse audience, including people who already love podcasts, and the millions who are still to come. We couldn’t ask for better partners as we continue to grow.”

Tom Mackay, Sony Music’s president of premium content A&R, commented, “Jonathan Hirsch and the team at Neon Hum have a track record of creating podcasts that have consistently topped the charts. We are excited to work with them to create captivating new storytelling for listening audiences everywhere.”

More Digital

  • UFC 246 - McGregor vs Cerrone

    UFC Inks Facebook Pact for Exclusive Content to Push Pay-Per-View Fights (EXCLUSIVE)

    UFC has upped its investment in original content for Facebook — where it has more than 26 million global followers — to try to convert more mixed martial arts fans into premium pay-per-view buyers. Under the one-year deal between UFC and Facebook, the MMA promoter is producing three original shows for Facebook Watch. All of [...]

  • Peacock Launch: NBCUniversal Tries New Way

    Peacock Launch: NBCUniversal Tries New Way to Deliver Old-Fashioned Bundle of TV

    In the big unveiling Thursday on the “Saturday Night Live” stage at 30 Rock, NBCUniversal leaders described Peacock as a 21st century iteration of a broadcast network. For sure, the Comcast answer to the streaming wars is taking a broadcasters’ approach to programming and distributing the service that Comcast hopes might eventually represent the next [...]

  • Sorry for Your Loss - Elizabeth

    'Limetown,' 'Sorry For Your Loss' Canceled at Facebook Watch

    Facebook Watch has canceled two of its shows amid a scaling back of its scripted content. Both “Limetown” and “Sorry For Your Loss” have been canceled after their first and second seasons respectively, Variety has confirmed. Based on the podcast of the same name produced by Two Up, “Limetown” followed Lia Haddock (Jessica Biel), a journalist [...]

  • NBCU Peacock

    NBCU's Peacock Pricing and Launch Dates Announced

    Peacock will unfold its tail feathers this spring for Comcast customers — and will launch widely across the U.S. this summer. The streaming service from Comcast and NBCUniversal will be available April 15 in an early version for Comcast’s Xfinity TV and broadband-only customers. It will debut nationally July 15, including a free, ad-supported version [...]

  • Universal Music Japan Hires Spotify Exec

    Universal Music Japan Hires Former Spotify Exec Ichiro Tamaki

    Universal Music Japan announced today that Ichiro Tamaki has been named as Corporate Executive responsible for Digital Strategy, data analytics and platform partnerships, effective February 15. According to the announcement, as a core member of Universal Music Japan’s executive team, he will oversee the Data & Analytics and Platform Partnerships teams, and will be responsible [...]

  • netflix debt

    Netflix Projected to Spend More Than $17 Billion on Content in 2020

    Netflix is keeping its foot pressed firmly on the gas pedal in the streaming-video road race. The streamer will invest around $17.3 billion this year in content on a cash basis, according to a new forecast by Wall Street firm BMO Capital Markets. That’s up from around $15.3 billion in 2019. And Netflix is not [...]

More From Our Brands

Access exclusive content