×

Sonos to Launch Google Assistant Support Next Week, Q2 Earnings Beat Expectations

Sonos finally is bringing the Google Assistant to its smart speakers: The company announced as part of its earnings report Thursday that Assistant support will be rolling out next week.

“Through a software upgrade, Sonos One and Beam will support the Google Assistant in the U.S., with more markets to come over the next few months,” the company said in its letter to investors.

A spokesperson declined to share additional details on the timing Assistant support for legacy Sonos speakers, saying that the company would share more next week, but CEO Patrick Spence suggested that this functionality was definitely coming as well: “If you have a Google Home device, you will be able to use that to control your Sonos,” Spence said.

Voice control via Google Assistant has been a long time coming for Sonos. Sonos first announced that it was working with Google when it introduced the Sonos One speaker in late 2017.

At the time, the company said that it was aiming to roll out support for the Google Assistant in 2018. However, in a blog post published in November, Sonos admitted that it was going to miss that deadline. Sonos began beta-testing Google Assistant with a subset of its users earlier this year.

Sonos announced the Google Assistant launch as part of its fiscal Q2 2019 earnings report, which surpassed analyst expectations. Sonos generated some $210 million during its fiscal second quarter, which ended on March 30. That’s up 13% from the first 3 months of 2018, when the company had $186.7 million in revenue.

Analysts had expected losses of $0.43 per share on revenue of $206.3 million for the quarter. The company’s share price was up around 3.4% in after-hours trading.

Sonos once again saw the biggest growth in its home theater segment, where it sold $89 million worth of devices in the quarter. This was largely driven by the Beam, a compact sound bar with integrated microphones, which led to a 57% increase in home theater speaker products sold.

Traditional speaker sales on the other hand declined, with Sonos selling 16% fewer of these devices than during the same quarter last year. The company attributed this to the discontinuation of the Play:3 speaker, as well as fewer sales of its entry-level Play:1 speaker. The number of devices sold altogether was almost flat year-over-year. Sonos sold a total of 785,291 products during the quarter, which was up just 1% year-over-year.

Interestingly, Sonos spent significantly less on marketing during the quarter, which helped the company to reduce overall costs. Part of that seems to be due a shift to online marketing, but Sonos is apparently also banking on Ikea to become a major ambassador for its brand.

The Swedish furniture giant is scheduled to launch 2 smart speakers powered by Sonos in August, which will be shown in its stores in a home-like setting. “They get 1.3 billion shoppers a year through their stores,” Spence said Thursday about Ikea. In addition to reaching new consumers in existing markets, Sonos also wants to use the chain as a way to evaluate new territories,  and then double down on those countries where Ikea’s speakers sell well, Spence explained.

More Digital

  • Cenk Uygur

    Bernie Sanders Retracts Endorsement of Young Turks Founder Cenk Uygur After Backlash

    Bernie Sanders pulled his support for Cenk Uygur’s congressional bid, with the Vermont independent in part acknowledging that Sanders’ supporters were “frustrated” about the endorsement. Sanders, who’s running for the 2020 Democratic presidential nomination, cited Uygur’s announcement Friday that he would not be accepting any endorsements. In a statement, Sanders alluded to sexist and other [...]

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th Annual Streamy Awards — honoring the best from YouTube and online video — were held Friday night in Beverly Hills. Tana Mongeau (pictured above) was named Creator of the Year and Rhett & Link’s “Good Mythical Morning” won Show of the Year in the two fan-voted Audience Choice categories. David Dobrik picked up [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

More From Our Brands

Access exclusive content