×
You will be redirected back to your article in seconds

Snapchat Takes Down Porn Lenses, May Start Cat-and-Mouse Game

Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users to build their own naughty lenses.

Naughty America had begun to distribute Snapchat lenses to its users earlier this week. The lenses allowed Snapchat users to super-impose porn stars in various states of undress over images of their own living room, and share the results with their friends on the service.

Naughty America CEO Andreas Hronopoulos told Variety this week that he understood these lenses to be in compliance with Snapchat’s policies, arguing that he wasn’t making them publicly available, and likening it to sharing personal photos with friends on Snapchat. “We are just privately sharing these,” he said.

Snapchat disagreed, and took down Naughty America’s account and its lenses. A company spokesperson told Variety that this was due to a violation of Snapchat’s terms of service and community guidelines, as well as the company’s lens studio submission guidelines. The latter prohibit the use of content that includes “obscene language or imagery, depictions of nudity, sex acts, or profanity.”

However, the take-down may not be enough to stop the distribution of AR lenses featuring Naughty America’s porn performers on Snapchat. The porn company didn’t just make its own lenses, but also began distributing holographic source files necessary to build similar filters to its users, complete with a manual on how to do so. “Users are downloading and creating them,”  Hronopoulos said Wednesday morning.

This could lead to a ca-and-mouse game, with Naughty America users creating lenses and Snapchat taking them down. Snapchat does police lenses built by its users in a few ways. The company proactively reviews some lens submissions based on usage patters, meaning that it may take a closer look if a new lens suddenly gets a lot of traffic.

It also reviews lenses after they get flagged by its community, and Snapchat’s spokesperson said the company encouraged users to do so if they thought a lens violated their rights or the company’s guidelines (reporting is possible via the “i” shown above a lens).

If anything, the conflict between Snapchat and Naughty America goes to show that user-generated augmented reality isn’t immune to the very same content moderation issues that video sites and other user-generated content hosting services have been dealing with for some time. And as companies like Snapchat are making it easier to build lenses for their services, they’ll likely face these issues a lot more often.

 

Popular on Variety

More Digital

  • Motiv: Max ConzeFoto: © ProSiebenSat.1/Martin SaumweberDieses

    ProSiebenSat.1 Boss Max Conze Unfazed By the Invasion of the Digital Streaming Giants

    Max Conze, CEO of German broadcast company ProSiebenSat.1 since June last year, appeared relatively relaxed about the prospect of the coming invasion of new digital players like Disney Plus into his territory when speaking to journalists at TV market and conference Mipcom in Cannes Tuesday. “Disney Plus will not lock away all their content,” he [...]

  • Illustration of the video streaming company

    Netflix Q3 Preview: The Calm Before the Streaming-Wars Storm?

    Wall Street is expecting Netflix to hit or slightly beat subscriber and financial targets when it reports third quarter 2019 results on Wednesday after market close. But then what? Debate among analysts continues to rage about what will happen to Netflix’s market-leading position once it’s facing big new rivals in Disney Plus and Apple TV [...]

  • countdown

    Apple Takes Down Viral 'Countdown' Horror App, STX Brings It to Android Instead

    An app that can predict the date and time of your death may have been too much for Apple to stomach: The iPhone maker removed a viral app inspired by the upcoming horror movie “Countdown” a few days ago, putting an end to its meteoric rise. Before its removal, “Countdown” had surpassed TikTok, YouTube and [...]

  • daydream view

    Google Ships Pixel 4 Without Daydream VR Support, Stops Selling Daydream Viewer

    Google is effectively phasing out its Daydream virtual reality (VR) platform: The company’s latest flagship Pixel 4 flagship phone, which Google unveiled at a press event in New York Tuesday, won’t support Google’s Daydream mobile VR platform anymore, a spokesperson confirmed to Variety. The company will also stop selling the Daydream viewer, but continue to [...]

  • Google Wifi

    The New Google Wifi Ships in Three Colors Because Good-Looking Routers Work Better

    When Google revamped its Wifi router product, it extended the devices reach and doubled their speed, while also adding a full-blown smart speaker with Google Assistant. But the company paid just as much attention to Google Wifi’s design, down to the decision to ship the product in three colors. The surprising reason for this: Google [...]

  • Nest Mini

    Google Introduces New $49 Nest Mini Speaker With On-Board Machine Learning, Stereo Pairing

    Google introduced a revamped version of its entry-level smart speaker at a press event in New York Tuesday: The new $49 Nest Mini speaker effectively replaces its Home Mini predecessor with bigger sound, a built-in machine learning chip for faster responses, ultrasound for proximity detection and the ability to pair 2 speakers for inexpensive stereo [...]

More From Our Brands

Access exclusive content