×
You will be redirected back to your article in seconds

Snapchat Said to Launch Gaming Inside Its App

Snapchat is set to unveil a mobile gaming platform for its app at a partner event next month, according to a new Cheddar report. The platform will allow developers to distribute games within Snapchat’s app, according to the report.

A Snapchat spokesperson declined to comment.

Snapchat’s corporate parent Snap is set to hold its first partner summit in Los Angeles on April 4. Cheddar reported Friday that the company will use that day to unveil a small number of mobile games running on Snapchat, and presumably also announce tools for developers to port their own games to the platform.

There have been indications for some time that Snap was going to eventually add mobile gaming to Snapchat. The company acquired a significant stake of an Australian gaming startup that was co-founded by the creator of “Fruit Ninja” last year, according to CNET. And 12 months ago, Snap acquired its own 3D gaming engine called PlayCanvas.

Mobile gaming could add another revenue source to Snapchat, allowing the company to charge players for the purchase of digital goods. Games could also help Snapchat to further grow engagement and retention, making it less likely that users would abandon the platform for competing products like Facebook’s Instagram.

Popular on Variety

 

More Digital

  • ICM Partners

    ICM Partners Promotes Six Agents to Partner Status

    ICM Partners has promoted six agents to partner status. ICM’s partner class of 2020 features four women and two men drawn from disciplines across the agency: Courtny Catzel (Non-Scripted), Di Glazer (Theater), Shade Grant (Non-Scripted), Andrea Johnson (Concerts), Craig Shapiro (Talent) and Howie Tanenbaum (TV). The promotions bring the number of partners at ICM to [...]

  • Podcast Company Meet Cute Raises $3

    Shari Redstone's Advancit Capital Among Investors in Podcast Company Meet Cute (EXCLUSIVE)

    Meet Cute, a New York-based podcast company that focuses on romantic comedies, has secured more than $3 million in funding from a group of investors, including Shari Redstone’s Advancit Capital and venture capital firm Union Square Ventures. Meet Cute CEO Naomi Shah did not disclose the exact dollar amounts from each company, but revealed that [...]

  • Pluto TV Grows U.K. Offering With

    Pluto TV Grows U.K. Offering With 'Made in Britain' and 'Brit-pocalypse' Channels

    ViacomCBS’s Pluto TV streaming service is expanding its U.K. offering with new channels dedicated to British film and TV fare and cataclysmic miniseries. Pluto TV Made in Britain is a 24/7 channel showcasing film and TV favorites, documentaries and celebrity shows. From momentous periods in British history to stories of pop icons, athletes, famous criminals and the royal [...]

  • Disney Myth A Frozen Tale

    ‘Frozen 2’-Inspired VR Film ‘Myth’ Creates Beautifully Immersive ‘Fairy Tale Within a Fairy Tale’

    With “Myth: A Frozen Tale,” Disney Animation has crafted a visually stunning virtual-reality short film — a project that flexes its VR muscles but deftly uses the technology in service of storytelling. Sometimes VR experiences feel like proof-of-concepts straining to justify their 3D settings. “Myth,” by contrast, employs virtual reality so effectively it feels like [...]

  • Logan Paul Ninja Spree

    How Logan Paul and Ninja Helped 'Spree' Cast Capture Influencer Culture Gone Wild

    When it came to depicting the gonzo nature of influencer culture, “Spree” stars Joe Keery and Sasheer Zamata and director Eugene Kotlyarenko did a deep dive into the haves and have-nots of the internet. “Spree,” which premiered Friday at Sundance Film Festival, follows a rideshare driver named Kurt Kunkle (Keery) who will stop at nothing [...]

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

More From Our Brands

Access exclusive content