×
You will be redirected back to your article in seconds

Snap Promotes Luke Kallis to VP of U.S. Enterprise Sales as Part of Ad Group Reorg

Snap, as part of restructuring of its ad-sales group, upped Luke Kallis from head of West Coast sales to VP, U.S. enterprise business solutions.

His new appointment comes under the Snapchat parent company’s reorganization of its U.S. advertising team under chief business officer Jeremi Gorman from a regional structure to one oriented on business categories. In the reshuffle, initiated last month, Snap’s ad group now comprises three teams: enterprise (i.e., large brand advertisers), emerging advertisers and direct-response clients. On Snap’s first quarter 2019 earnings call, Gorman told analysts, “While we expect some disruption to our near-term business, we are confident that this is the right long-term structure.”

Kallis is now in charge of all major Snap client business in the U.S. He joined Snap in June 2015 and has focused on Hollywood studio clients. Previously, he spent over five years at Vevo as senior VP, national sales.

Other senior members of Gorman’s team are Claire Valoti, VP international, who leads sales outside the U.S. Last month, Snap hired David Roter, who hails from Twitter and ESPN, as VP, global agency partnerships. Another key leader the org is VP of operations Radhika Kakkar, who joined in 2015 from Accenture.

Snap’s U.S. Enterprise sales team is now organized into nine verticals: entertainment, tech, auto, retail, restaurants, travel/industrial/energy, consumer packaged goods, telco/financial services, and health care/government.

Gorman, former head of ad sales at Amazon, joined Snap last November. She’s part of CEO/co-founder Evan Spiegel’s new crew of senior execs, recruited after a spate of high-level exits over the past year including chief content officer Nick Bell, head of ad sales Jeff Lucas, and CFO Tim Stone.

Snap is trying to sustain newfound momentum, coming after a redesign of the Snapchat app last year that turned off many users. In Q1 2019, the company topped Wall Street expectations on user growth and revenue, with Snapchat boosting its daily active user base for the first time in a year. It recently announced a new premium ad program called Snap Select, designed to let advertisers reserve and buy inventory for the top shows in Snapchat Discover.

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content