In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Warner Bros. claims the top spot in spending with “Shazam!”
Ads placed for the superhero film had an estimated media value of $6.69 million through Sunday for 990 national ad airings on 50 networks. (Spend figures are based on estimates generated from March 25-31. Estimates may be updated after the chart is posted as new information becomes available.) Warner Bros. prioritized spend across networks including CBS, TBS and NBC, and during programming such as the 2019 NCAA Basketball Tournament, NBA Basketball and “World of Dance.”
Just behind “Shazam!” in second place: Annapurna Pictures’ “Missing Link,” which saw 1,233 national ad airings across 40 networks, with an estimated media value of $6.02 million.
TV ad placements for Paramount Pictures’ “Pet Sematary” (EMV: $4.71 million), Walt Disney Pictures’ “Dumbo” ($4.54 million) and Lionsgate’s “Hellboy” ($4.43 million) round out the chart.
Notably, “Hellboy” has the best iSpot Attention Index (133) in the ranking, getting 33% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/25/2019 and 03/31/2019.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
'Game of Thrones' Cast: Who Should Sit on the Iron Throne?
Met Gala: Best Fashion From Lady Gaga to Kendall and Kylie Jenner
Lady Gaga Rocks Four Outfits at Met Gala
'Avengers: Endgame' Stars Guess What Cast Member Was a Stripper Before an Avenger
'Avengers: Endgame' World Premiere Teases the Next Stage for Marvel
Hasan Minhaj Challenges Jared Kushner at the Time 100 Gala
In an industry-building effort for Saudi Arabia, new Saudi animation studio Manga Productions has teamed up with Japan’s Toei Animation on a $10 million to $15 million animation feature titled “The Journey,” an epic based on Saudi folklore to be directed by Shizuno Kobun, whose credits include “Godzilla: City on the Edge of Battle.” Manga [...]
You have to hand it to Bruno Dumont, France’s dark prince of dour auteurism: He never makes the same film twice, even when he does, to all intents and purposes, make the same film twice. Two years ago, he offered his own singular contribution to cinema’s well-stocked canon of Joan of Arc dramas: As a [...]
CANNES– Rosie Day (“Outlander”), Harriet Sanson Harris (“Phantom Thread”) and Natalia Tena (“Game of Thrones”) will star in Spaniard Juanma Bajo Ulloa’s psychological thriller “Baby,” Variety has learned exclusively. The project will be pitched on May 19 at Fantastic 7, a new Cannes initiative seeing seven of the world’s most prestigious fantastic festivals back and [...]
CANNES — Buoyed by a wave of international successes, including Pawel Pawlikowski’s 2019 foreign-language Oscar nominee “Cold War,” Polish cinema will get a fitting showcase Sunday morning with the presentation of five new projects at New Horizons’ Polish Days Goes to Cannes. Organized in conjunction with the Polish Film Institute, Polish Days is the most important [...]
São Paulo-based Coala Filmes impressed in the series competition at last year’s Annecy Intl. Film Festival with an episode of their popular stop-motion series “Angeli the Killer,” based on the famous comics of the Brazilian comic-book writer of the same name. This year, the film’s director Cesar Cabral and producer Ivan Melo are participating in [...]
CANNES — Russian oligarch Roman Abramovich’s $100 million private film fund Kinoprime is ready for business, the fund’s CEO, Anton Malyshev, said in Cannes this week. Financed to the tune of $100 million over the next three years, the fund can provide up to 50% of a film’s production budget, with a $2 million cap [...]
CANNES — Russian director Fedor Bondarchuk introduced four new productions from his Art Pictures Studio Saturday in Cannes, including “Attraction 2,” the sequel to his 2017 sci-fi blockbuster. The invitation-only showcase at the Gray d’Albion hotel also unveiled footage from three new features that Bondarchuk is either directing or producing. Sci-fi thriller “Sputnik” is the story [...]