×
You will be redirected back to your article in seconds

San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways:

1.Spain First

“La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 global launch. According to a Parrot Analytics study, “Elite” Season 2, released Sept. 6, was more popular in the U.S. than Spain. That said, all operators insisted their Spanish original series are made first and foremost for their home market. Madrona went even further. “The trick is managing to satisfy the most important viewer: Myself.”

2.Talent

Will there be enough market for established and new SVOD global streaming platforms? Of course, nobody knows. But the battle for success will be fought over talent. At Netflix, Diego Avalos, director of original content, Spain, confirmed that in upcoming months the streaming giant will announce “new talents and new formats” that it has been developing and “programs focused on new talent,” not only in Spain but Latin America and other European countries. “We as an industry have to think about the next generation,” he said.

3.Scale

On Friday, Telefonica and Atresmedia revealed a new 50/50 production-distribution venture aimed at allowing them to scale up on both fronts. Scale looks to be increasingly important. At the Saturday panel, Susana Herreras, Movistar+ head of development, original series, enthused about “The Plague” Season 2, still the Telefonica pay TV unit’s biggest swing in production values and large canvas. “This is about love, history and everything which makes for good TV.” Amazon Prime Video Spain has boarded “Inés of My Soul,” partnering RTVE and Chilevision. “It’s the most ambitious series in either market [for Amazon] I think we’ll see more of these types of co-productions in the future which allow us to be more ambitious,” said Ricardo Cabornero, responsable for content acquisitions, Amazon Prime Video Spain.

4.Brand is All

In a new era of heightened SVOD competition, “one big question is the credibility of brands. There’s so much content. Brands must be exquisite,” said Miguel Salvat, commissioning editor of original content, HBO España. Original production personalizes Movistar+, its president Sergio Oslé has said.

5. Originality 

Another touchstone: Originality. If a series isn’t an event title, it better be original. Canneseries winner “Perfect Life” is “very different,” said Herreras. HBO’s aims to “provide a unique, different point of view to address established themes” said HBO’s Salvat.

More TV

  • Chris McCarthy Sets ViacomCBS Team for

    Chris McCarthy Sets ViacomCBS Leadership Team for Entertainment & Youth Division

    ViacomCBS’ senior leadership ranks are coming into sharper focus as Chris McCarthy, head of the sprawling Entertainment and Youth wing has solidified his senior leadership team. A number of executives closely associated with McCarthy are gaining additional responsibilities, including programming maven Nina Diaz, MTV chief marketing officer Jacqueline Parkes and PR chief Liza Burnett Fefferman. [...]

  • Jonathan Del Arco

    'Star Trek: Picard' Actor Jonathan Del Arco Launches 'Hollywood Caucus' Podcast With First Guest Jeri Ryan

    Jonathan Del Arco is boldly going into the intersection of entertainment and politics. On Tuesday, the “Star Trek: Picard” actor debuted his new podcast “Hollywood Caucus,” with co-host Tara Karsian. Hailing from Dan Harmon’s Starburns Audio, the podcast will feature interviews with figures from both the entertainment industry and the political sphere. For the premiere [...]

  • The Prince HBO Max

    HBO Max Orders Animated British Royal Family Satire Series 'The Prince'

    HBO Max has ordered an animated comedy series centered on the British royal family. “The Prince” hails from writer and executive producer Gary Janetti. Based on Janetti’s Instagram account, the series takes a look at the royals through the eyes of Prince George, the eldest child of Prince William and Princess Kate. Janetti will voice [...]

  • HOLLYWOOD, CA - MARCH 20: EVP,

    WarnerMedia Taps Cheryl Idell as EVP, Chief Research Officer

    WarnerMedia has appointed Cheryl Idell as executive vice president, chief research officer of its entertainment and direct-to-consumer divisions. In her new role, Idell will be responsible for overseeing multiple areas of research across WarnerMedia Entertainment, including viewership, content, and strategic market research, insights and analytics. Her purview will also include all aspects of research for [...]

  • CAA's Eric Wattenberg Joins Wheelhouse Group

    CAA's Eric Wattenberg Joins Wheelhouse Group as Chief Content Officer

    Eric Wattenberg, longtime CAA agent and co-head of its alternative television department, has joined producer Brent Montgomery’s Wheelhouse Group as chief content officer. Wattenberg will spearhead content development across Wheelhouse’s TV, film and digital operations, as well as its Wheelhouse Labs branded entertainment wing. The deal is a coup for the company, launched by “Pawn [...]

  • Assaf-Bernstein-Ran-Tellem-Daniel-Burman-Ivan-Escobar.

    NATPE: The Mediapro Studio, Paraiso Pictures Introduce Narco-Terrorism Series ‘El Medico’

    Madrid-based The Mediapro Studio and Paraiso Pictures announced at Miami’s NATPE Tuesday a co-production agreement for a new series based on the true story of a drug kingpin turned government operative after the Sept. 11 attacks of 2001. “El Medico,” to be shot in English, is executive-produced and directed by Netflix’s “Fauda” Season 1 director [...]

  • Steven Canals25th Annual Critics' Choice Awards,

    'Pose' Co-Creator Steven Canals Inks Overall Deal With 20th Century Fox TV

    Steven Canals, who co-created the groundbreaking series “Pose” with Ryan Murphy and Brad Falchuck, has inked an overall deal with 20th Century Fox Television. Canals recently made his directorial debut with the eighth episode of “Pose” season 2 titled “Revelations,” and the deal marks his first with any studio. “Pose” is set to return for [...]

More From Our Brands

Access exclusive content