You will be redirected back to your article in seconds

Refinery29 Elevates Amy Emmerich to President, North America

Refinery29 promoted chief content officer Amy Emmerich to president, North America, which she’ll add to her current role overseeing editorial, video, and branded content.

In her expanded position, Emmerich will lead the company’s North American business, responsible for commercial development of content across all channels; scaling Refinery29’s original productions and experiential businesses; and enhancing operational efficiencies. She will continue to report to R29’s co-founders and co-CEOs, Philippe von Borries and Justin Stefano.

Emmerich’s promotion comes after former COO Sarah Personette left Refinery29 last fall to join Twitter as head of client services.

Emmerich, an Emmy-winning producer with more than 20 years’ experience developing content and programming, joined Refinery29 in 2015 as EVP of programming. In 2017, she was appointed chief content officer.

At the Refinery29, Emmerich developed female-first video content strategy, spearheaded key franchises including “Money Diaries,” and launched the company’s originals business. She also has been instrumental in overseeing the company’s web publishing business.

Prior to joining New York-based R29, Emmerich was senior VP of programming for Scripps Network Interactive’s ulive.com digital lifestyle network, where she led production and development of original programming. Prior to Scripps, she was the VP of production and development at Vice Media and before that had a similar role at Scripps’ Travel Channel.

Refinery29, like other digital media players, has struggled of late: Last fall it cut 10% of its staff (about 40 employees) in a round of layoffs after the company missed revenue targets for the year. With the cutbacks, von Borries and Stefano said they see sustainable growth in “premium, evergreen” programming while Refinery29 will reduce production of content with a “short shelf life.”

More Digital

  • Facebook's Oculus Quest Shows How AR

    What the Oculus Quest Can Teach Us About the Future of Mixed Reality

    Facebook’s new Oculus Quest headset is a great gaming device that simplifies virtual reality (VR), doing away with the need for an expensive PC and external tracking hardware. But with its integrated tracking, the Quest can also teach us a thing or two about the future of virtual and augmented reality. Those two areas of [...]

  • snapchat-logo

    Snapchat Takes Down Porn Lenses, May Start Cat-and-Mouse Game

    Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users [...]

  • YouTube logo

    Why YouTube Is Changing the Way It Reports Subscriber Counts

    Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed channel on the platform — would be listed in [...]

  • Phillip Eubanks and Marc Hemeon Join

    Phillip Eubanks and Marc Hemeon Join Troy Carter’s Q&A

    Q&A, the music and tech company founded by former Lady Gaga manager and Spotify exec Troy Carter, today announced the appointments of Phillip Eubanks as Chief Operating Officer (pictured above, right) and Marc Hemeon as Head of Design (left). The pair join Carter, J. Erving (Human Re Sources, Atom Factory), Suzy Ryoo (Atom Factory, OMD) [...]

  • Simran Sethi Quits Netflix India Role

    Simran Sethi Quits Netflix India Role

    Simran Sethi, the Los Angeles-based director of Netflix international originals, responsible for India content, has resigned and will quit after a transition period. Netflix did not comment. Sources familiar with the matter told Variety that Netflix prefers an executive based in India to oversee local original content that has now grown to 11 series and [...]

  • The Secret Life of Pets 2

    ‘The Secret Life of Pets 2’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

More From Our Brands

Access exclusive content