×

Reddit Rolls Out Collections and Events Posts to All Communities (EXCLUSIVE)

After testing them with “Game of Thrones” fans and a few dozen other Subreddits for the past couple of months, Reddit is now launching two new post types to its entire user base: Events will help communities with discussions about TV show episodes, awards shows, breaking news and more; Collections will help to curate posts, and make Reddit’s fast-paced discussions a bit easier to digest for newcomers.

Events posts help moderators of a Reddit community to schedule posts related to an upcoming event, and then facilitate timely discussions as that event unfolds. Reddit senior product manager Adam Barton said that the creation of this post type was very much a response to existing user behavior.

“People hosted a lot of events” around newsworthy subjects, he said — only, in the past, this required moderators to hack together solutions to queue up posts, including bots that would grab pre-written posts from Wikis to get the ball rolling on time. Now, all moderators have to do is click a button to schedule a post as an event.

Collections can work hand-in-hand with events, and serve as a way to aggregate events in a community — something that the “Game of Thrones” Subreddit moderators have been doing with events posts related to episodes of the show.

CREDIT: Courtesy of Reddit

This can also help people who may have missed an episode of a TV show to find and participate in discussions about past episodes — something that hasn’t been as easy in the past with Reddit’s existing feed, or with newsfeeds on other social networks. “You don’t really have people to talk (to) if you are behind,” said Barton. “Everybody is behind on something.”

In addition, Collections can also be used to curate essential discussions on the key topics of a Subreddit, making it easier for first-time visitors to find what they’re looking for. For instance, moderators may choose to aggregate some of the best “ask me anything” (AMA) interviews that their Subreddit has hosted in the past.

CREDIT: Courtesy of Reddit

Creating an event post on Reddit.

Reddit has also seen communities use Collections and Events for book clubs, recurring posts within a community (“Moronic Monday” “Wacky Wednesday” etc.), sports events, and even as a way to break down complex topics like E.U. copyright law changes. That kind of range wouldn’t have been possible if Reddit had automated the curation based on tags or topics, argued Barton. “We intentionally built it broad,” he said. “We are trying to make it so communities can express themselves.”

Both Events and Collections also offer an option to follow them directly, which allows users to get notifications around a single live event without having to subscribe to an entire Subreddit. This could help make Reddit as a whole more approachable to new users. Said Barton: “We want to lower the barrier.”

Popular on Variety

More Digital

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

More From Our Brands

Access exclusive content