You will be redirected back to your article in seconds

PRX, Google to Launch ‘Podcasting 101’ Video Series (EXCLUSIVE)

Google and public radio distributor PRX have teamed up for a 10-part educational series meant to teach budding podcasters how to perfect their craft. “Podcasting 101,” which is scheduled to launch on 10/31, will show podcasters how to record professional-sounding audio, how to write scripts, how to monetize their shows and more.

The video series is being hosted by Luvvie Ajayi, host of the “Rants & Randomness” and “Jesus & Jollof” podcasts, as well as Sean Rameswaram, host of Vox Media’s daily news podcast “Today, Explained.” It will be made available with subtitles in English, Spanish, Portuguese, French, Hindi and Arabic to reach audiences around the globe.

“We’re grateful to Luvvie and Sean, all-star podcasters who brought their distinctly warm, entertaining and skilled voices to the series,” said PRX’s director of training Kerry Donahue.

“We aim to fuel the growth of podcasting around the world by providing the next generation of audio-makers with the tools and training needed to succeed,” said PRX CEO Kerri Hoffman. “In that spirit, ‘Podcasting 101’ is an important step forward in further opening the field to new voices. We’re proud to work alongside Google to empower creators of all experience levels.”

This isn’t the first time Google and PRX have teamed up to grow podcasting. The search giant and PRX have also jointly been running a podcast creator program, which offers in-person training as well as funding to a select group of podcasters from around the world to kickstart their efforts and help them monetize their shows.

“We have to move it from a hobby to something that people can be successful at,” Hoffman told Variety in June, when PRX announced the second podcast creator program slate.

Podcasting 101 will be available for free on the website of the Google Podcast Creator Program. Below is a description of each of the 10 episodes of the show, as provided by PRX:

“Should I Make A Podcast?”

Hosts Luvvie Ajayi and Sean Rameswaram share why they got into podcasting and discuss the key questions you should ask yourself if you think you might be ready to join them.

“Early Things to Consider”

Luvvie talks you through the things you will want to consider before recording your podcast.

“Recording Audio”

How to figure out the right microphone for you, how to find a quiet place to record and more pro tips from Sean.


Luvvie walks you through the process of finding a guest, choosing your questions and the art of listening.

“Writing Scripts”

Sean breaks down three popular story structures and writing tips you can use when scripting your podcast.

“Editing Audio”

What are the key things to consider when choosing your audio editing software? What are the best practices to make your podcast sound great? Sean breaks down the basics.

“Publishing and Distributing”

Luvvie discusses RSS feeds, things to consider when choosing a hosting service and how to get yourself into all the podcast apps.

“Reaching Your Listeners”

Luvvie walks you through everything from developing a tagline, logo and website to the importance of engaging your audience.

“Making Money”

Sean discusses what should go into your budget, explains how sponsors use CPM to determine the value of advertisements and shares alternative ways to make money.

“Keeping Your Podcast Going”

Luvvie and Sean offer some words of advice and encouragement to beginner podcasters.

Popular on Variety

More Digital

  • Sonos Q4 Results: Revenue, Losses Grow,

    Sonos Acquires Voice Assistant Startup Snips for $37.5 Million

    Smart speaker maker Sonos is getting ready to take a more active role in voice control: Sonos announced the acquisition of Paris- and Tokyo-based voice assistant startup Snips Wednesday. Snips had been developing a platform to launch dedicated voice assistants for smart speakers and other devices. Sonos spent $37.5 million in cash on the startup, [...]

  • Ramin Arani - Vice Media

    Vice Hires Fidelity Veteran Ramin Arani as CFO (EXCLUSIVE)

    Vice Media Group appointed Ramin Arani, a 26-year veteran of Fidelity Investments and an early adviser to Vice, as its new chief financial officer. Arani, reporting to CEO Nancy Dubuc, will lead all financial and accounting functions for Vice Media Group. Following Vice Media Group’s recent acquisition of Refinery29, Arani will also work to unify [...]

  • Jim Cornette

    Jim Cornette Resigns From National Wrestling Alliance After 'Offensive' On-Air Statement

    Professional wrestling mainstay Jim Cornette has resigned his position with the National Wrestling Alliance. “Effective immediately: Jim Cornette has resigned from the National Wrestling Alliance,” the company said in a statement released Wednesday. “As an announcer on the November 19th edition of ‘NWA Power,’ Jim made remarks during a singles match between Nick Aldis and [...]

  • Sarah Silverman

    As TV Consumption Shifts, Streamers Struggle With How to Apply Programming Standards

    When she launched her ultimately short-lived Hulu talk show  “I Love You, America” in 2017, Sarah Silverman wanted to make a point. This wasn’t a traditional broadcast or cable talk show with content restrictions or language limits — and so she experimented with that freedom on her very first episode. “Because we can — we’re [...]

  • Chelsea Ursin, Host of Dear Young

    'Disgraceland' Host Expands iHeartMedia Partnership With Slate of New Music Podcasts

    Jake Brennan, the creator and host of popular podcast “Disgraceland,” and his business partner Brady Sadler have launched Double Elvis Productions, a new audio-driven media company that will create original entertainment properties. Its initial slate of projects include four music-focused podcasts in partnership with iHeartMedia and as part of iHeartRadio Original Podcasts. The first on deck [...]

  • Disney-Plus-mobile-app

    Disney Responds to Disney Plus Hacked Accounts: 'No Evidence of a Security Breach'

    Thousands of Disney Plus accounts have reportedly been hacked and stolen — and offered for sale on underground cybercrime forums. Disney has now responded, saying only a “small percentage” of the service’s 10 million-plus users have seen their usernames and passwords compromised and that Disney Plus systems were not breached by hackers. “We have found [...]

  • Tony Parker159th charity wine auction at

    Tony Parker to Be Ambassador for Game Shakers Awards at Esports BAR Cannes

    Former basketball star and entrepreneur Tony Parker will be the ambassador for the third edition of the Game Shakers Awards during Esports BAR Cannes, the three-day conference hosted by Reed Midem, the organizer of MipTV, Mipcom and Midem. Set to take place Feb. 11, 2020, the Game Shakers Awards is a competitive section bringing together [...]

More From Our Brands

Access exclusive content