×
You will be redirected back to your article in seconds

Pluto TV Adds Three Free CBS Interactive Channels Ahead of ViacomCBS Official Deal Close

As Viacom and CBS near the finish line on consummating their merger, Viacom’s Pluto TV is getting additional live programming from CBS Interactive to plug into its free, ad-supported streaming service.

Pluto TV, which Viacom acquired in January, already has offered channels for CBS Interactive’s CBSN national news service and CNET tech-news brand. Starting today, Pluto TV now offers three additional channels: ET Live, the digital offshoot of “Entertainment Tonight,” and live local news streams from CBSN New York and CBSN Los Angeles.

For now, CBS All Access, the Eye’s subscription-streaming service, is not part of the Pluto TV lineup. But part of Pluto TV’s long-term strategy is to bring subscription options to the free, ad-supported service, which provides over 200 free linear channels and several thousand free movies on-demand.

CBS chief Joseph Ianniello, on the company’s Q3 earnings call Tuesday, mentioned that CBS would be bringing new ad-supported channels to Pluto TV, its soon-to-be corporate sibling.

“CBS Interactive has long been an integral partner for Pluto TV. We are excited to continue to grow this relationship and extend new value to the Pluto TV audience together,” Jeff Shultz, Pluto TV’s EVP and chief business officer, said in a statement.

Popular on Variety

It’s a playbook Viacom has already followed since Pluto TV became part of the fold. This year, the free streamer has added some two dozen channels from Viacom’s brands, including for MTV, BET, Comedy Central and Nickelodeon.

Last week, CBS announced that digital exec Marc DeBevoise is assuming the CEO role at CBS Interactive, taking over for Jim Lanzone, who is leaving after nine years to be an executive-in-residence at Benchmark Capital.

ET Live (channel 120 on Pluto TV) is a 24-hour digital network that features entertainment news, celebrity interviews, features, and behind-the-scenes and red-carpet coverage, as well as celebrity fashion, beauty and lifestyle trends.

CBSN New York (channel 237) was the first of CBS’s local direct-to-consumer streaming news services, launched in December 2018. CBSN NY features live streams of WCBS and WLNY’s regularly scheduled newscasts and additional weekday one-hour newscasts at 7 a.m., 1 p.m. and 7 p.m., as well as continuous coverage of breaking news events. Pluto TV also will offer a library of local news content from CBSN NY that will be available for on-demand viewing.

Similarly, CBSN Los Angeles (channel 238) includes live streams of KCBS (CBS 2) and KCAL (KCAL 9) regularly scheduled newscasts and additional weekday one-hour newscasts at 7 a.m. and 1 p.m.

Since Viacom acquired Pluto TV for $340 million, Pluto TV’s monthly active user base increased about 50% through July 2019, to 18 million. The service provides over 200 linear and original channels and thousands of on-demand movies in partnership with TV networks, movie studios, publishers, and digital media companies.

More Digital

  • Morning Show Apple

    Golden Globe Noms: 'The Morning Show' Turns Apple TV Plus Into a Kudos Contender

    “Euphoric” was the word to describe the atmosphere around the Apple TV Plus offices in Culver City, Calif., on Monday morning as staffers awoke to the news that the fledgling service’s cornerstone drama series, “The Morning Show,” had landed three major Golden Globe Award nominations. Apple Worldwide Video had exactly two employees — heads Jamie [...]

  • Game of Thrones Avengers Endgame

    'Game of Thrones,' 'Avengers: Endgame' Among Most Popular Tweets of 2019

    Twitter released its top-trending topics and tweets of 2019 with “Game of Thrones,” “Avengers: Endgame,” and actor Tom Holland commanding the most tweets in the TV, movies, and actors categories. BTS holds both the No. 1 spot in the most-tweeted-about musicians category and the second-most-retweeted tweet worldwide. Since its release in June, a video of [...]

  • Portugal's Cristiano Ronaldo celebrates his side's

    Canal Plus, beIN Sports In Exclusive Talks For Distribution Deal

    Vivendi-owned pay-TV banner Canal Plus Group and the global network beIN Sports have started exclusive talks to sign a five-year exclusive distribution and sub-licensing deal in France. The two companies previously tried to forge a partnership in 2016 but it was denied by France’s anti-trust board. Under the proposed deal, Canal Plus would distribute all [...]

  • NBCUniversal Peacock

    Comcast to Spend $2 Billion on NBCU's Peacock Streaming Service in First Two Years

    Comcast expects to pump $2 billion into NBCUniversal’s Peacock streaming service in aggregate over 2020 and 2021, while the company is projecting it will not be profitable for the first five years, according to CFO Mike Cavanagh. Cavanagh, who provided the details Monday at UBS’s Global TMT Conference in New York City, tried to put [...]

  • Watcher Entertainment - Steven Lim, Ryan

    Ex-BuzzFeed Video Staffers Launch Watcher Entertainment Digital Studio (EXCLUSIVE)

    UPDATED: After building their careers as internet personalities at BuzzFeed, the creators and hosts of three of the company’s biggest shows — Steven Lim, Ryan Bergara and Shane Madej — have formed their own digital-video venture. They quit BuzzFeed earlier this year and founded L.A.-based Watcher Entertainment, with the trio looking to get full creative [...]

  • 25. Oktober 2019, Berlin, Deutschland, JustWatch[Foto:

    Streaming Guide JustWatch Acquires Video Search Engine GoWatchIt (EXCLUSIVE)

    Berlin-based streaming guide JustWatch has acquired media search engine GoWatchIt from Plexus Entertainment, and is using the acquisition to open up its first office in New York. Terms of the deal, which was stock- and cash-based, haven’t been disclosed. GoWatchIt founder and CEO David Larkin will join JustWatch as its new senior vice president of [...]

  • CBS Joins Open AP Audience-Targeting Alliance

    CBS Joins Open AP Audience-Targeting Alliance

    “Young Sheldon” leads CBS’ Thursday-night schedule. Soon it may help to lead advertisers to a new way of placing their commercials. CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging advertising practice known as “audience buying.” Open AP works to give advertisers a way to buy impressions from particular types of [...]

More From Our Brands

Access exclusive content