×

Nintendo Is Bringing the Switch to China, With Tencent’s Help

Nearly 3 years after first unveiling the Switch, Nintendo is finally bringing its wildly popular game console to China. The game company is getting some help from Tencent, which will operate a localized version of the Switch’s online shop that will work with its WePay electronic payment service.

Tencent will also localize some of Nintendo’s most popular first-party games, as well as some third-party titles. The partnership was officially announced at a joint press conference in Shanghai Friday, where it was also announced that Tencent’s cloud infrastructure will power Nintendo’s online services in China.

Tencent is said to help Nintendo with setting up a retail presence in the country, but it’s still unclear when Chinese consumers will actually be able to pick up a Switch in stores. The two companies didn’t share a launch date for the Switch in China yet, and there’s no word on pricing either.

Reuters first reported in April that Nintendo was looking to sell the Switch in China. However, entering that market will come with some extra challenges: China’s censors have been notoriously slow in reviewing video games, and at one point even took a 9-month break during which no new games were approved for sale.

Popular on Variety

Chinese regulators are looking to process around 3000 games this year, but are reportedly dealing with a backlog of over 7000 titles looking for approval.

 

More Gaming

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

  • Conan Unconquered

    Tencent Bids for Control of Funcom 'Conan' Games Developer

    China’s social media and gaming giant Tencent is bidding to buy control of Funcom, developer of the “Conan” and “Dune” games. The bid values the Norwegian company at $148 million. Tencent already owns 29% of Funcom, and its bid has been unanimously approved by Funcom’s board of directors. No management changes are planned. The shares [...]

  • 100 Thieves

    Esports Organization 100 Thieves Unveils New Facility in Los Angeles

    As of Wednesday, popular esports organization 100 Thieves has an official home in Los Angeles. The group unveiled its new 15,000 square-foot facility, officially named the 100 Thieves Cash App Compound, in a media preview with some of its biggest personalities and owner Scooter Braun on hand. Also in attendance was Jack Dorsey, the CEO [...]

  • Marvel-Strike-Force-FoxNext

    Disney Sells FoxNext Games Unit to Scopely

    Disney has sold off FoxNext Games, the studio it obtained through the purchase of 20th Century Fox, to mobile-games developer Scopely. Terms of the pact were not disclosed. Under the terms of the pact, Scopely is acquiring FoxNext Games Los Angeles, the game studio behind hit game “Marvel Strike Force,” and San Jose-based Cold Iron [...]

  • Call of Duty The Campaign

    Watch the First Episode of New Call of Duty League Docuseries 'The Campaign' (EXCLUSIVE)

    Even a new league comes with history. That’s one of the takeaways from the first episode of “The Campaign,” which follows the Chicago Huntsmen in the lead-up to Activision Blizzard’s new franchised Call of Duty League. Variety is debuting the first episode exclusively, which details some of the narrative that follows the Huntsmen (based in [...]

  • Vindex - Imax

    Imax Jumps Into Esports in Exclusive Pact With Startup Vindex

    Hold on to your popcorn: An Imax location near you could soon be beaming live competitive video-game action onto its big screens. Imax has inked a partnership with Vindex (vindex.gg), an esports infrastructure startup formed by Major League Gaming co-founders Mike Sepso and Sundance DiGiovanni, under which Vindex will create esports events and experiences exclusively [...]

More From Our Brands

Access exclusive content