×
You will be redirected back to your article in seconds

Ninja Is Ditching Amazon’s Twitch for Microsoft’s Mixer

Hugely popular video game live streamer Tyler “Ninja” Blevins is switching platforms: Ninja announced in a tweet Thursday morning that he is moving to Mixer, the game live streaming platform operated by Microsoft.

Blevins announced the move in a tweet that featured the video of a mock press conference:

“I know this may come as a shock to many of you,” Ninja can be heard saying in the video, which he also used to assure fans that not much would change about his live streams. “It’s the same me, just a different platform,” he said. In a follow-up video, Blevins said that he wanted to get back to his “streaming roots” with the move.

“We’re thrilled to welcome Ninja and his community to Mixer,” said a Microsoft spokesperson. “Mixer is a place that was formed around being positive and welcoming from day one, and we look forward to the energy Ninja and his community will bring.”

The move is a major loss for Amazon’s Twitch, where Ninja has been the most-followed streamer with some 14 million followers. He will have to rebuild that audience from scratch on Mixer, where his follower counter was at 18,000 Thursday morning.

It’s likely that Microsoft wrote some big checks to convince the live streaming star to move, but Blevins is bringing some of his other revenue streams with him to Mixer. The announcement video featured cameos of appearances of two of his sponsors, Red Bull and Adidas, and Ninja’s Mixer page already features links to other sponsors, as well as a donation button.

Blevins told CNN earlier this year that he made around $10 million through sponsorships, ad sales and subscriptions in 2018.

Popular on Variety

More Digital

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

More From Our Brands

Access exclusive content