×
You will be redirected back to your article in seconds

Ninja Is Ditching Amazon’s Twitch for Microsoft’s Mixer

Hugely popular video game live streamer Tyler “Ninja” Blevins is switching platforms: Ninja announced in a tweet Thursday morning that he is moving to Mixer, the game live streaming platform operated by Microsoft.

Blevins announced the move in a tweet that featured the video of a mock press conference:

“I know this may come as a shock to many of you,” Ninja can be heard saying in the video, which he also used to assure fans that not much would change about his live streams. “It’s the same me, just a different platform,” he said. In a follow-up video, Blevins said that he wanted to get back to his “streaming roots” with the move.

“We’re thrilled to welcome Ninja and his community to Mixer,” said a Microsoft spokesperson. “Mixer is a place that was formed around being positive and welcoming from day one, and we look forward to the energy Ninja and his community will bring.”

The move is a major loss for Amazon’s Twitch, where Ninja has been the most-followed streamer with some 14 million followers. He will have to rebuild that audience from scratch on Mixer, where his follower counter was at 18,000 Thursday morning.

Popular on Variety

It’s likely that Microsoft wrote some big checks to convince the live streaming star to move, but Blevins is bringing some of his other revenue streams with him to Mixer. The announcement video featured cameos of appearances of two of his sponsors, Red Bull and Adidas, and Ninja’s Mixer page already features links to other sponsors, as well as a donation button.

Blevins told CNN earlier this year that he made around $10 million through sponsorships, ad sales and subscriptions in 2018.

More Digital

  • Cenk Uygur

    Bernie Sanders Retracts Endorsement of Young Turks Founder Cenk Uygur After Backlash

    Bernie Sanders pulled his support for Cenk Uygur’s congressional bid, with the Vermont independent in part acknowledging that Sanders’ supporters were “frustrated” about the endorsement. Sanders, who’s running for the 2020 Democratic presidential nomination, cited Uygur’s announcement Friday that he would not be accepting any endorsements. In a statement, Sanders alluded to sexist and other [...]

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th Annual Streamy Awards — honoring the best from YouTube and online video — were held Friday night in Beverly Hills. Tana Mongeau (pictured above) was named Creator of the Year and Rhett & Link’s “Good Mythical Morning” won Show of the Year in the two fan-voted Audience Choice categories. David Dobrik picked up [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

More From Our Brands

Access exclusive content