You will be redirected back to your article in seconds

IAB’s NewFronts West to Return to L.A. in September 2019

Trade org IAB is bringing NewFronts back to Hollywood, setting the second annual Digital Content NewFronts West for Sept. 11-12, 2019, in L.A.

The two-day event, to be held at NeueHouse Hollywood, will feature presentations by digital-media publishers to pitch advertisers on their content offerings. Alongside the main-stage events, the 2019 NewFronts West will introduce a series of networking sessions for presenters to meet with West Coast buyers.

In addition, IAB again partnered with the Streamy Awards to present the winners of the Streamys Brand Awards on stage during NewFronts West.

In 2018, IAB cut the original New York series to one week — from the previous two-week run — and added the two-day L.A. event in October to cater to companies that wanted to reach West Coast marketers.

This year’s flagship NewFronts series in New York City will run April 29-May 3. Currently, the program features 16 presenting companies: Digitas, YouTube, Hulu, Verizon Media, BBC News, Condé Nast, Ellen Digital Network, MediaLink, Meredith, the New York Times, Studio71, Target, Twitter, Viacom, Vice Media, and Walmart’s Vudu. Disney was initially slated to present but has since dropped out.

To help develop the programming for and scope of the event, the IAB established a NewFronts West advisory board. Members include:

  • Anthony Batt, co-founder, WEVR
  • Scott Bishoff, VP of Digital Media, 20th Century Fox Films
  • Paul Bricault, managing partner, Amplify and venture partner, Greycroft Partners
  • David Freeman, co-head, digital packaging, CAA
  • Mac Hagel, EVP/managing director, Zenith USA
  • Tiffany Kirk, SVP, managing director, West Coast investments, Horizon Media
  • Alex Morrison, President, Grey West
  • Doug Neil, EVP, marketing, Universal Studios
  • Ritchie Mae Ordonez, head of media, Prime Video original series, Amazon
  • Luigi Picarazzi, founder and CEO, Digital Media Management
  • Shannon Pruitt, former CMO, The Honest Company
  • Nancy Yip Ramos, head of entertainment, Rufus Worldwide
  • Autumn White, EVP digital, managing partner, Horizon Media

“NewFronts West is where creativity meets marketplace, it is where connections are built between brands, agencies, creators, publishers, and key partners in the digital ecosystem,” said Anna Bager, the IAB’s EVP of industry initiatives.

Added said Doug Neil, EVP of marketing for Universal Studios: “As the L.A. media market continues to expand, we are looking forward to helping IAB build Newfronts West into a consistent forum to accelerate the digital media and advertising marketplace in a way that is tailored to the unique needs of the entertainment industry.”

The them of 2019 NewFronts West is “Relationships Matter. Take a Stand!” More info on the event is available at iab.com/events/2019-newfronts-west. IAB oversees the NewFronts and manages event logistics and marketing.

Popular on Variety

More Digital

  • Verizon Stream TV

    Stream TV Review: Verizon’s New Streaming Device Is One Odd Duck

    Verizon has an answer to Roku, but it’s not talking much about it: The mobile carrier quietly released a new streaming device this week that promises to bring services like HBO, Hulu and YouTube to your TV. Dubbed Stream TV, the device is a solid streamer based on Google’s Android TV platform, albeit with a [...]

  • Hulu With Live TV Full Channel

    Hulu Hiking Price of Live TV Service 22%, to $55 per Month

    Hulu is implementing its second price increase in less than a year for its Hulu With Live TV product — with the base package of 60-plus live channels increasing 22%, to $54.99 per month. The price hike on the monthly base price of Hulu With Live TV will go into effect Dec. 18 for all [...]

  • Hulu With Live TV

    Hulu Live TV Tops Sling TV as No. 1 Streaming Pay-TV Service, Analysts Estimate

    Hulu With Live TV has edged out Dish Network’s Sling TV to take the crown as the biggest virtual pay-television service in the U.S., according to new analyst estimates. They were among the only winners amid the cord-cutting carnage that slashed through the sector in the third quarter. As of the end of the third [...]

  • Mubi India

    Mubi Launches Two VoD Channels in India

    Film specialist streaming platform Mubi launched on Friday in India with two channels, Mubi India and Mubi World. The channels are available together for an introductory offer of INR 199 ($2.75) for three months. Thereafter the channels will cost INR 499 ($7) a month or INR 4788 ($66.75) annually. For Mubi India, a channel dedicated [...]

  • U.K. Producer Barcroft Studios Sold to

    U.K.-Based Producer Barcroft Studios Sold to Future in $30 Million Deal

    Barcroft Studios has been bought by Future in a £23.5 million ($30.1 million) deal. The U.K.-based production outfit specializes in factual fare for channels and platforms, and its own branded channels on the likes of YouTube. Future is a U.K.-listed print and online publishing and events business. Sam Barcroft will stay on as CEO at [...]

More From Our Brands

Access exclusive content