×
You will be redirected back to your article in seconds

NewFronts 2019 New York One-Week Schedule Released

UPDATED: YouTube, Hulu and Vice Media are among those returning for the ninth annual Digital Content NewFronts marketing event series in New York City this spring, which keeps the one-week format adopted last year.

Interactive Advertising Bureau, the trade group that runs the NewFronts, announced the NYC lineup, which will run Monday, April 29, to Friday, May 3. The program features 16 presenting companies, that same as last year and less than half of the 35 in 2017.

In 2018, IAB cut the original New York series to one week — from the previous two-week run — and added a two-day L.A. event in October, in part to cater to companies that wanted to reach West Coast marketers. IAB is again planning to hold a NewFronts West event in Los Angeles in the fall of 2019, a rep for the trade group said.

Coming to the NewFronts in New York this year are the event’s co-founders — Digitas, YouTube, Hulu and Verizon Media (formerly AOL and Yahoo) — as well as BBC News, Condé Nast, Ellen Digital Network, MediaLink, Meredith, the New York Times, Studio71, Target Media Network, Twitter, Viacom, Vice Media, and Walmart’s Vudu. In addition, IAB will host a new three-part NewFronts Insights Symposium at the end of the week.

After the initial schedule was released in February, Disney (originally slated for April 30 from 9-11 a.m.) dropped out of the NewFronts lineup. In addition, MediaLink was added on April 29 (with a 7:30-8:30 a.m. session) and Target’s digital ad group came in for the lunchtime slot on May 2.

The IAB said it’s hoping to add more companies to fill out the schedule (although as it’s set, only slot open is May 2 at noon). On Wednesday, Group Nine Media, which includes Thrillist, NowThis, the Dodo and Seeker brands, said it would not return to the NewFronts this year after presenting in 2018 and 2017, opting for a multi-city marketing tour instead.

IAB oversees the NewFronts, in charge of event logistics and marketing. Each presenting company produces and manages its own independent, invitation-only production.

Unlike the TV industry’s upfronts — which are lavish presentations aimed at booking ad inventory ahead of the fall television season — digital-media players don’t have a finite bucket of advertising avails or a specific time of year when they launch new content.

Here’s the updated 2019 Digital Content NewFronts schedule:

Monday, 4/29 Tuesday, 4/30 Wednesday, 5/1 Thursday, 5/2 Friday, 5/3
Breakfast
(9-11 a.m.)
MediaLink (7:30-8:30 a.m.) Hulu Meredith IAB NewFronts Insights Symposium
The New York Times
Lunch
(12-2 p.m.)
BBC News Studio71 Vudu Target Media Network (11:30 a.m.-1:30 p.m.)
Afternoon
(3-5 p.m.)
Viacom Condé Nast Vice Digitas (2-5 p.m.)
Evening
(6-8 p.m.)
Twitter Verizon Media Ellen Digital Network YouTube

More Digital

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its new CMO. Thorne takes on the chief marketing officer role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, [...]

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

  • Love Nature Teams with Arte, BBC,

    Love Nature Teams with Arte, BBC, Smithsonian on Natural History Series ‘Stormborn’

    Love Nature has greenlit “Stormborn,” a wildlife series about animals living in the wildlands of countries on the edge of the North Atlantic. The three-parter will bow on Love Nature’s 4K linear channel and streaming service and then play on Arte in France and Germany, BBC Scotland and Smithsonian Channel. Love Nature is the natural [...]

  • john-farrar-joins-barcroft

    Barcroft Studios Hires John Farrar as Creative Director, Ups Two Execs (EXCLUSIVE)

    John Farrar, whose credits include “The Imposter,” has joined U.K. producer and digital content specialist Barcroft Studios. The company has also upped two senior staffers, with Alex Morris elevated to chief creative officer and Caspar Norman to chief operating officer. The new recruit joins Barcroft from Nerd TV, the U.K. shingle he co-founded with Jago [...]

  • Mubi Streaming Service Launches in Southeast

    Mubi Streaming Service Launches in Southeast Asia (EXCLUSIVE)

    Film specialist streaming platform Mubi is to launch in Southeast Asia. The service kicks off with operation in Malaysia, and has plans to quickly launch in another half-dozen territories in the fast-developing region. Mubi will retain its highly curated approach of offering one new film title per day and retaining each for just 30 days. [...]

  • A trading post sports the Spotify

    Spotify Determines That It Overpaid Publishers in 2018, Requests Refund

    When calculating the new, higher rates determined by the U.S Copyright Royalty Board — which Spotify, Amazon, Google and SiriusXM/Pandora have appealed — Spotify has determined that it overpaid publishers in 2018 and would like a refund. “According to the new CRB regulations, we overpaid most publishers in 2018,” a Spotify spokeperson said. “While the [...]

  • harry potter wizards unite

    'Harry Potter: Wizards Unite' Off to Slower Start Than 'Pokemon Go'

    Niantic’s new location-based augmented reality game “Harry Potter: Wizards Unite” is off to a solid start — but it doesn’t seem to have quite the same momentum as “Pokemon Go” did when it launched 3 years ago. That’s according to initial estimates from app analytics specialist Sensor Tower. “Harry Potter: Wizards Unite” first became available [...]

More From Our Brands

Access exclusive content