×
You will be redirected back to your article in seconds

NewFronts 2019 New York One-Week Schedule Released

Disney, YouTube, Hulu and Vice Media are returning for the ninth annual Digital Content NewFronts marketing event series in New York City this spring, which keeps the one-week format adopted last year.

Interactive Advertising Bureau, the trade group that runs the NewFronts, announced the NYC lineup, which will run Monday, April 29, to Friday, May 3. Currently, the program features 15 presenting companies, versus 16 last year and 35 in 2017.

In 2018, IAB cut the original New York series to one week — from the previous two-week run — and added a two-day L.A. event in October, in part to cater to companies that wanted to reach West Coast marketers. IAB is again planning to hold a NewFronts West event in Los Angeles in the fall of 2019, a rep for the trade group said.

Coming to the NewFronts in New York this year are the event’s co-founders — Digitas, Google/YouTube, Hulu and Verizon Media (formerly AOL and Yahoo) — as well as BBC News, Condé Nast, Disney Advertising Sales, Ellen Digital Network, Meredith, the New York Times, Studio71, Twitter, Viacom, Vice Media, and Walmart’s Vudu. In addition, IAB will host a new three-part NewFronts Insights Symposium at the end of the week.

The IAB said it’s hoping to add more companies to fill out the schedule (although as it’s set, only slot open is May 2 at noon). On Wednesday, Group Nine Media, which includes Thrillist, NowThis, the Dodo and Seeker brands, said it would not return to the NewFronts this year after presenting in 2018 and 2017, opting for a multi-city marketing tour instead.

IAB oversees the NewFronts, in charge of event logistics and marketing. Each presenting company produces and manages its own independent, invitation-only production.

Unlike the TV industry’s upfronts — which are lavish presentations aimed at booking ad inventory ahead of the fall television season — digital-media players don’t have a finite bucket of advertising avails or a specific time of year when they launch new content.

Here’s the 2019 preliminary Digital Content NewFronts schedule:

Monday, 4/29 Tuesday, 4/30 Wednesday, 5/1 Thursday, 5/2 Friday, 5/3
Breakfast
(9-11 a.m.)
The New York Times Disney Advertising Sales Hulu Meredith IAB NewFronts Insights Symposium

 

Lunch
(12-2 p.m.)
BBC News Studio71 Vudu
Afternoon
(3-5 p.m.)
Viacom Condé Nast Vice Digitas
Evening
(6-8 p.m.)
Twitter Verizon Media Ellen Digital Network Google/YouTube

More Digital

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

  • VR Pop-Up Opens Doors in Manhattan

    Future of Storytelling Pop-Up VR Arcade Is Coming to Manhattan

    Manhattan is getting a location-based virtual reality (VR) pop-up, courtesy of Future of Storytelling: The temporary Story Arcade will open its doors in the Starrett-Lehigh building this coming Saturday, and host a number of VR experiences, including Felix & Paul Studio’s “Traveling While Black,” Fable’s “Wolves in the Walls” and MWM Immersive’s immersive theater VR [...]

  • Amy Winehouse

    Amy Winehouse Hologram Tour Canceled Over 'Challenges and Sensitivities'

    Amy Winehouse will not be “Back to Black” in a holographic live tour after all. The late British singer, who died in 2011, was to be featured in a stage show slated to launch near the end of 2019. But the producer of the show, BASE Hologram, has indefinitely postponed plans for the Winehouse show, [...]

  • Jennifer Lopez

    Jennifer Lopez Joins TikTok App to Promote NBC's 'World of Dance'

    Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant ByteDance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base. Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC [...]

  • HTC Vive Announces Focus Plus VR

    HTC Vive Announces Focus Plus VR Headset With Dual 6DoF Controllers

    HTC Vive revealed its latest standalone virtual reality headset on Thursday. The Vive Focus Plus upgrades the company’s existing headset by incorporating dual six-degrees-of-freedom (6DoF) controllers, promising users the same freedom as PC VR devices. Adding the second controller will also make it easier for developers to port existing PC VR content, while making it [...]

More From Our Brands

Access exclusive content