×

Netflix Boards Tony Ayres’ Tech Thriller ‘Clickbait’

Top Australian film and TV creator, Tony Ayres, “Harry Potter” producer David Heyman and Christian White have set up “Clickbait,” a new thriller series for Netflix. It probes probing the dangers of social media and the widening gulf between people’s real and virtual selves.

The show is to be produced in Melbourne, Australia through NBC Universal-owned Matchbox Pictures and Tony Ayres Productions, together with Heyday Television.

Ayres (producer of “The Slap” and director of (“Cut Snake,” and “The Home Song Stories”) will serve as creator, showrunner, and executive producer, while White will serve as co-creator, co-producer, and writer. Brad Anderson (“The Sinner”) will serve as lead director of the 8-part series.

Heyman, whose filmography also includes “Once Upon a Time In Hollywood,” and “Gravity,” will serve as a NWEP through his U.K.-based production company, Heyday Television. The company’s Tom Winchester (“The Capture”) will also serve as executive producer.

The series is the first for Netflix to be produced in Victoria state and will shoot at Melbourne’s Docklands Studios. It attracted significant local financing, earning subsidy from both the Australian federal government’s Location Incentive program and the Victorian state government through the Film Victoria Production Incentive Attraction Fund.

“Securing this production will bring more than A$36 million (US$24.3 million) of new international investment to our shores, engage around 540 cast, crew and extras, and use the services of around 290 local businesses,” said Paul Fletcher, Minister for Communications, Cyber Safety and the Arts.

Ayres called the show “a passion project” and said he hoped it will have real global reach and impact.” “We are equally delighted to produce this U.S. show in Melbourne. It’s an opportunity to showcase the international level of Australian talent both behind and in front of the camera,” Ayres said.

Matchbox has produced more than 45 titles, working with every network in Australia as well as Netflix, Amazon, Hulu and the BBC. Its past credits include adult dramas “Glitch,” “Safe Harbour,” “Seven Types Of Ambiguity,” “Secret City,” “Wanted” and “The Slap.” Its children’s dramas include “Nowhere Boys” and “Mustangs FC.” It is currently working with Ayres, and with Cate Blanchett and Andrew Upton’s Dirty Films on “Stateless,” for the Australian Broadcasting Corporation.

Popular on Variety

More Digital

  • "The Stockholm Syndrome" - Pictured: Rajesh

    Inside the Blockbuster $600 Million 'Big Bang Theory' Streaming Deal With HBO Max

    As one of TV’s most popular shows of the past 20 years, “The Big Bang Theory” was sure to command a huge price when the streaming rights were finally shopped in a red-hot market for iconic comedies with large libraries. But “Big Bang Theory” wasn’t shopped widely on the open market before the streaming pact [...]

  • Mark Zuckerberg Facebook

    Mark Zuckerberg Can Be Overruled by Facebook's New Oversight Board on Content Decisions

    Mark Zuckerberg, chairman and CEO of Facebook, can’t be ousted by investors — he owns a controlling interest in the company’s voting shares. But according to the social giant, the new Oversight Board — colloquially called Facebook’s “Supreme Court” — that it is setting up to adjudicate appeals about whether to leave up or take [...]

  • YouTube - Google UK Offices

    Google Launches Ability to Find Key Moments in YouTube Videos via Search

    Google has introduced a new way to find exact moments in YouTube videos through its search engine, with initial partners including CBS Sports. According to Google, search results now will provide links to key moments within the video — if, that is, YouTube content creators have provided the necessary timestamp information to Google. “You’ll be [...]

  • Spotify logo is presented on a

    Spotify VP Paul Vogel Talks Subscription Prices, Label Licenses, Podcasts

    The annual Goldman Sachs Communacopia Conference gives representatives from major companies the opportunity to present to the investment community, and Paul Vogel, Spotify’s VP and head of financial planning & analysis, treasury and investor relations, spoke on the streaming giant’s behalf on Tuesday morning. While many of his comments were statements frequently heard in the [...]

  • Directv Now

    AT&T Sued for Allegedly Creating Bogus DirecTV Now Accounts

    A group of investors sued AT&T, alleging the telco artificially inflated subscriber counts for its DirecTV Now streaming service — including by creating fake accounts. In the federal class-action lawsuit, the plaintiffs allege that AT&T wanted to make DirecTV Now seem more successful than it actually was as another way to rationalize its $85 billion [...]

  • Streaming Battle: Disney, Apple and More

    The Battle for Eyeballs Makes for an Action-Packed Streaming Arena (Column)

    It came as no surprise last week that Disney CEO Bob Iger had resigned from the Apple board since the two companies are poised to launch competing subscription streaming services in less than two months. But Iger’s departure (announced the same day that Apple revealed its Nov. 1 launch date and $5-a-month price point) underscores [...]

  • AVOD streaming video OTT users -

    Fast-Growing Asia Video Market Awaits Arrival of Disney Plus and Apple

    Asia’s over-the-top video streaming market is growing so strongly that there is currently room for a wide variety of business models. Local companies have many of the most compelling success stories, but the global players have found plenty to chew on too, and competition is expected to increase with Disney and Apple launches starting from [...]

More From Our Brands

Access exclusive content