×
You will be redirected back to your article in seconds

Netflix Is Testing Human-Curated ‘Collections’

Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in.

Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and TV shows organized by themes. That’s in addition to Netflix’s personalized, data-driven recommendations and hundreds of algorithmically generated categories.

Currently, test is limited to Netflix’s iOS app and is available to a subset of the company’s customer base. Netflix confirmed the test, first reported by TechCrunch, and said the Collections are selected by members of its creative teams.

“We’re always looking for new ways to connect our fans with titles we think they’ll love, so we’re testing out a new way to curate Netflix titles into collections on the Netflix iOS app,” a company rep said in a statement. The Netflix spokesperson added that, as with all of the company’s tests, “Collections” may or may not become permanent features.

The categories of curated content in Netflix’s test include “Watch in One Night,” “Oddballs & Outcasts,” and “Just for Laughs” and “Critics Love These Shows,” per screenshots posted by TechCrunch and the Verge.

Popular on Variety

Here’s a look at the Netflix Collections, shared by one of the users in the test:

News of Netflix’s curated-recommendations test comes after HBO earlier this month launched a promotional website called “Recommended by Humans,” featuring paid testimonials from purportedly actual fans of its shows, a jab at streaming services like Netflix that use algorithmically driven content suggestions.

That said, Netflix already offers a curated Collections section for its legacy DVD-by-mail service, with categories that include “Oscar Nominees of 2019” and “From Books to Movies.”

Hulu, for its part, has provided human-curated collections since its earliest days with an editorial team that compiles and updates lists including Hulu Picks.

Meanwhile, this week Netflix began rolling out a new “Latest” section in its apps that includes listings of newly released titles, and TV shows that will be released during the current and following weeks. The upcoming titles include a trailer, and users can request to be reminded when a title they are interested in becomes available to stream.

More Digital

  • Richie Mehta in Macao

    Richie Mehta Advances Macao Project 'The Price of Tea'

    After winning six prizes on Friday with his “Delhi Crime” series, Canadian-Indian director Richie Mehta is again making film project “The Price of Tea,” which was previously pitched in Macau, as his top priority. Having attended the International Film Festival & Awards Macao’s project market with “Tea” in 2017, Mehta is back this year on [...]

  • Billy Magnussen Aladdin

    'Aladdin' Spinoff With Billy Magnussen's Character in the Works for Disney Plus

    Disney is developing a spinoff of its live-action “Aladdin” with Billy Magnussen reprising his Prince Anders character. The unnamed project is in early development for the studio’s recently launched Disney Plus streaming service. Disney has hired Jordan Dunn and Michael Kvamme to write a script centered on the haughty Prince Anders, one of Princess Jasmine’s [...]

  • Bernie Sanders Trump win

    Bernie Sanders Vows to Break Up Comcast, Verizon & AT&T: 'Their Greed Must End'

    Vermont Senator and Democratic presidential candidate Bernie Sanders unveiled plans to launch publicly-funded broadband networks and break up big internet providers like Comcast, Verizon and AT&T Thursday. “Their greed must end,” the Sanders campaign wrote in its high-speed internet policy proposal. The campaign argued that high-speed internet access should be treated as a public utility, [...]

  • The Office

    Streaming Wars Heat Up Rerun Market as New Services Stock Up on Hits

    In a year in which more than 500 scripted series are on the air and new streaming services seem to debut nearly monthly, some of the biggest money being thrown around for content has gone to a handful of old TV shows, the kind that for years have hummed along evening television without much fuss. [...]

  • The Irishman

    'The Irishman' Nabs 17.1 Million U.S. Viewers on Netflix in First Five Days, per Nielsen

    Martin Scorsese’s mafia saga “The Irishman” was watched by 17.1 million unique Netflix viewers in the U.S. in the first five days of its streaming release, according to Nielsen estimates. By comparison, Sandra Bullock-starrer “Bird Box” scored nearly 26 million U.S. viewers in its first seven days of availability (Dec. 21-27, 2018) on Netflix, according [...]

  • Amazon, HBO Max, Netflix Dish on

    Amazon, HBO Max, Netflix Dish on Their International Plans

    It’s different strokes for different streaming folks as Amazon, HBO Max and Netflix lifted the lid on their international plans in London this week. Amazon said it’s not in the volume game and talked up a select number of hyper-local shows, while Netflix dished on plans to rev up non-English-language originals. The message from HBO [...]

More From Our Brands

Access exclusive content