×
You will be redirected back to your article in seconds

Netflix Engineers Developed a Rumble Pack Feature During Latest Hack Day

A duo of Netflix employees had a unique idea for making the service’s shows even more stirring: They added a rumble pack option to the Netflix app as part of the company’s latest hack day. When watching shows like “Voltron,” the feature makes phones vibrate in sync with the action on the screen, similar to the way game controller rumble packs translate explosions and more into haptic feedback.

However, the Project Rumble Pack hack is just that — a quick hack, put together in 24 hours as part of one of the company’s hack days. Netflix has been holding these kinds of events for its developers, and anyone else with creative ideas, for the last couple of years.

Hack Day Projects aren’t developed to become part of the company’s apps, and are instead meant as a way to build community within the company. “It’s not about innovation for the product,” the company’s vice president of engineering Daniel Jacobson told Variety in 2017 during an extensive behind-the-scenes look at a previous hack day.

This also means that consumers likely won’t ever get to enjoy the rumble pack in the wild. The same is true for most other projects — and some are clearly not meant for consumers to begin with. Netflix engineers often also use hack days to build improvements for the company’s own facilities.

This year around, this included a hack that helps to kick coworkers out of conference rooms after their time is up — with an Oscar-worth orchestra playoff, no less.

Netflix detailed some of the other hacks coming out of its most recent hack day on its tech blog; previous years’ efforts included space travel, eye-tracking for navigation and even mind control.

Popular on Variety

More Digital

  • 'OpenAP' CEO David Levy Sees New

    'OpenAP' CEO David Levy Charts New Course as Stand-Alone

    A consortium built by some of the nation’s biggest media outlets to win new kinds of advertising is quickly changing its course. Founded in 2017 by Viacom, 21st Century Fox and Time Warner, OpenAP was initially designed to help marketers figure out ways to buy advertising based on reaching segments of audience that aren’t defined [...]

  • Vimeo

    Vimeo Launches Video Production Jobs Marketplace

    Vimeo wants to make it easier for companies to find editors and other creatives for their video projects: The company launched a marketplace for video production jobs called “For Hire” Monday that aims to connect video professionals with potential clients. “Every business, brand and agency today faces hurdles in producing video at scale,” said Vimeo [...]

  • US President Donald J. Trump speaks

    Iwonder's Richard Bridges Unpicks the Launch of a Documentary VoD Streamer

    Iwonder, a VoD platform dedicated to documentaries, has launched in eight countries in South East Asia. It is already present in Australia, New Zealand and Singapore. The service provides access to over 1,000 documentaries in more than 50 genres, including entertainment, sports, history, politics, science and technology, religion, music, movies, nature, biography and war. Leading [...]

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

More From Our Brands

Access exclusive content