×
You will be redirected back to your article in seconds

Netflix Original Content Outscores HBO, Hulu, Amazon on Customer-Satisfaction Survey

Netflix is spending more on content than rivals by billions — and its customers continue to give Netflix’s original programming higher marks than the rest of the field.

As of Feb. 7, 2019, Netflix customers gave the streamer’s original content a score of 81 out of 100, according to the American Customer Satisfaction Index. That’s up 2.5% since the research firm’s May 2018 report on the streaming sector.

Netflix has a two-point edge over its next-closest competitor, HBO Now, which rose 2.6% over the same time period to 79. Amazon Prime Video notched a 76 score (up 4%), while Hulu gained a point to 75. CBS All Access fell, from 76 to 75, while YouTube’s originals held steady with a score of 72, per the ASCI.

Of course, what Netflix giveth, Netflix taketh away. As with other services and TV networks, Netflix’s content lineup changes all the time. Fans of Netflix’s Marvel street-hero shows have been upset that the series are officially ending, with “The Punisher” and “Jessica Jones” the final two to get canceled — prompting a denunciation from “Punisher” fanboy Eminem in a tweet Wednesday. The end of Netflix’s Marvel shows comes as Disney preps the launch of its own Disney+ streaming service in late 2019.

Netflix is expected to spend some $15 billion on content in 2019, and about 85% of new spending is on originals, content chief Ted Sarandos said at an investment conference last year. As of last fall, Netflix had 245 original series on the service and another 257 in development, according to Ampere Analysis.

Netflix ended 2018 with 139 million paid streaming members worldwide, gaining 8.8 million overall subscribers in the fourth quarter, its biggest-ever Q4 increase. The company is hiking prices in the U.S. and other territories in the first half of 2019, with the standard plan rising from $10.99 to $12.99 per month, which could slow sub growth.

To try to demonstrate that its spending on original content is paying off, Netflix has recently been selectively doling out internal viewing stats.

Last month, the company claimed “Bird Box” was on track to be viewed by 80 million subscribers in the first four weeks after its Dec. 21 release (among those who watched to at least 70% completion). Netflix also said drama “You,” picked up after its debut on Lifetime, and British dramedy “Sex Education” expected to have 40 million viewers in their first four weeks on Netflix (although its tabulations for series include anyone who watched even just one episode to 70% completion).

But besides the fact that the numbers can’t be directly corroborated, Netflix has been notably silent on the relative popularity — or, as the case may be, unpopularity — of the rest of its originals slate.

Data for the most recent streaming original content scores came from ACSI’s survey about 9,000 U.S. consumers. The company bases its customer-satisfaction studies on regular surveys, polling about 300,000 Americans annually.

Pictured above: Netflix original film “Bird Box,” starring Sandra Bullock

More Digital

  • How Netflix Uses Technology: A Look

    How Netflix Wants to Take on Its Competition in 2019 and Beyond

    “They’re going to do some great shows. I’m going to be envious.” Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have [...]

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot

    UPDATED, 3/21: The back-and-forth competition for YouTube’s No. 1 spot continues. T-Series on Thursday again pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — but again the vlogger-gamer-comedian fans’ rallied behind him to retake the position. In a months-long symbolic running battle for the title, PewDiePie and his fans have [...]

More From Our Brands

Access exclusive content