×

Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories.

To do so, users simply select the title of their choice within the Netflix iOS app, and then share it to Instagram, where they can either add it to their Story, or share it directly with their contacts.

CREDIT: Courtesy of Netflix

Titles shared this way come with Netflix’s default art, but users can add their own stickers, comments, and more to personalize their viewing suggestion. And each movie or TV show shared on Instagram links back to Netflix, allowing Instagram users to start watching with just a click or two.

“We’re always on the lookout for ways to make it easier for members to share the Netflix titles they’re obsessing about and help them discover something new to watch,” said a Netflix spokesperson. “We hope our members enjoy this new feature!”

Instagram first opened up Stories to third-party developers for such integrations in May of last year. Some of the other media services taking advantage of it include Spotify and Soundcloud.

Sharing to Instagram Stories is thus far only available via Netflix’s iOS app. A Netflix spokesperson told Variety Tuesday that the company is already working bringing the feature to Android as well, but didn’t have any specifics to share.

More Digital

  • Pandora voice mode

    Pandora Launches Voice Mode for Everyone

    After first launching a limited beta earlier this year, Pandora opened up its mobile voice control to all of its iOS and Android users Tuesday. The new feature allows users to ask for songs, albums, playlists, stations, and even soundtracks for activities or times of day, with simple voice commands. Pandora’s voice mode is similar [...]

  • The Netflix logo is displayed at

    Netflix Target of Shareholder Lawsuits After Q2 Subscriber Shortfall

    Like clockwork, Netflix’s big miss on subscriber targets for the second quarter of 2019 have prompted lawsuits filed on behalf of shareholders. At least two suits seeking class-action standing were filed Monday, by the Rosen Law Firm and Schall Law Firm, which both specialize in investor litigation. The lawsuits allege Netflix violated SEC regulations by [...]

  • AMC’s Streamer Acorn TV Hires Kerensa

    AMC-Owned Streamer Acorn TV Hires Former Filmstruck Exec as International Boss

    Former Filmstruck International general manager Kerensa Samanidis has been appointed Acorn TV’s first international chief. As general manager, international, she will spearhead the growth of the AMC Networks-owned streamer outside of North America and Latin America. Last year, Acorn TV expanded into Australia, and New Zealand, Argentina, Mexico, Spain, and Scandinavia. In the newly-created international [...]

  • apple AR patent application

    Apple Patents Gesture, Expression Tracking for Mixed Reality Headset

    Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users. The company applied for a patent to track these kinds of inputs, and combine them with information gathered from outward-facing sensors for mixed reality experiences. The patent application in question, simply titled [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

More From Our Brands

Access exclusive content