×
You will be redirected back to your article in seconds

NBCU Makes Early Pitch for Streaming-Video Ads

NBCUniversal won’t launch a streaming service until the middle of next year. But it made an effort to win advertising for the venture today.

Speaking to advertisers at its annual “upfront” presentation, NBCU ad-sales chief Linda Yaccarino tried to spark conversations about buying commercials in the company’s new slate of TV programs for the fall – and the on-demand service that it has yet to fully describe and wont be extant until 2020.

“Next year we’re going to unveil the largest initiative in our company’s history: We’re going to have our own ad supported platform,” said Yaccarino, chairman of ad sales and client partnerships at NBCU. “While other companies are pushing advertisers out, we’re bringing them in. It will have a slate of originals and a gigantic library of all favorites. The shows that people love the most and stream the most are coming home at a price that every person can afford: free.”

Walt Disney’s Disney Plus will not carry commercials, executives have said. And a service slated to launch from WarnerMedia is also expected to run ad free, though executives are seen launching an ad-supported version in months to come.

NBCUniversal will enter an increasingly crowded field. Viacom recently spent $340 million to acquire the Pluto streaming-video outlet, and is eager to run advertising on it. CBS offers ad-supported options for its “CBS All Access” streaming-video service. Hulu, which is jointly owned by Walt Disney and NBCU parent Comcast, also has an ad-supported tier, and has developed some new ad formats that appear to be to Madison Avenue’s liking, including commercials from Coca-Cola and Procter & Gamble that appear when a subscriber opts to pause a streaming selection. Hulu is planning another ad model aimed to dovetail with people who like to binge-view, or watch multiple episodes one after the other.

Some of the bigger players in the field – Netflix and Amazon – do not run video commercials during programs, though both have struck production deals that place advertisers’ products on screen. Amazon also runs interactive banners ads on various landing pages of its Prime video service.

More TV

  • Westworld Season 3 Trailer

    'Westworld' Season 3 Trailer Focuses on New Cast Member Aaron Paul

    Ahead of the final episode of “Game of Thrones,” HBO released the first trailer for the new season of another flagship show: “Westworld.” The first look at the third season of the sci-fi show puts the focus on new series regular Aaron Paul, best known for his run on “Breaking Bad.” The trailer doesn’t reveal [...]

  • AMERICAN IDOL - "218 (Season Finale)"

    Adam Lambert Does Double Performing Duty on 'Idol' as New Winner is Crowned

    A new “American Idol” winner was crowned Sunday night, but not before Adam Lambert returned to the stage for the season finale for a pair of performances that included his new single and a duet with eliminated contestant Dimitrius Graham Sunday. The show concluded with Louisiana teen Laine Hardy showered in confetti as he was [...]

  • Beyonce Emilia Clarke

    Emilia Clarke Worried Beyonce Would Hate Daenerys After 'Game of Thrones'' Final Season

    After eight seasons as the Mother of Dragons, “Game of Thrones” star Emilia Clarke has a lot of celebrity fans. But the most impressive? Probably Queen Bey. In a New Yorker interview posted after Sunday night’s series finale, Clarke revealed that she met Beyonce at an Oscars after-party hosted by the musician and her husband, [...]

  • Game of Thrones Finale

    Why the 'Game of Thrones' Finale Couldn't Have Satisfied Everyone

    The “Game of Thrones” finale may have achieved a strange feat: Aiming for fan service while being constrained, by its very nature, to the reality that it would end up pleasing only very few. The episode was larded with character touches designed for devotees — from a title, at long last, for fan favorite Bronn, [...]

  • Game of Thrones Finale

    'Game of Thrones': Celebrity Fans Have Mixed Reaction to Series Finale

    SPOILER ALERT: Do not keep reading if you have not seen the series finale of “Game of Thrones,” titled “The Iron Throne.”  Whether you loved it or hated it, the series finale of “Game of Thrones” was one for the history books. After the final episode aired Sunday night, fans across the globe took to [...]

  • ‘Game of Thrones’: 8 Shocking Moments

    ‘Game of Thrones’: 8 Shocking Moments From the Finale

    SPOILER ALERT: Do not keep reading if you have not seen the finale of “Game of Thrones.” Well, that’s it. After the “Game of Thrones” finale, many of us will likely emulate Jon Snow and just retire North of the Wall. Related Broadcasters Lean Into Franchise Extensions, Schedule Stability With 2019-2020 Offerings Upfronts: What to [...]

  • Front row: CBS THIS MORNING co-hosts

    CBS Hurls New Anchor Team Into TV's Morning-News Wars

    News Team: Assemble. CBS News plans to hurl a new anchor squad into TV’s morning-news wars Monday when a different trio – Gayle King, Anthony Mason and Tony Dokoupil –  takes the helm at “CBS This Morning.” The A.M. effort that has won critical plaudits by focusing on harder news topics, like international affairs and [...]

More From Our Brands

Access exclusive content