×
You will be redirected back to your article in seconds

NBC News Retools ‘Today’ Mobile App, Readies 7 New Digital Series

NBC News will continue its efforts to augment its flagship “Today” with digital-video series and other mobile extensions, the latest signal that TV’s morning-news wars are also being waged online.

NBC News Digital is set to add seven new digital-video series featuring “Today” hosts and contributors to a larger roster of online programming built around the A.M. franchise. The unit will also launch a newly redesigned “Today” app that offers improved video viewing and features shopping capabilities.

“We’re leaning in to the success we’ve seen by bringing our on-air talent beyond the four hours of daily ‘Today’ TV programming,” said Ashley Parrish, executive producer for Today Digital and a vice president of strategic content, in a statement. “There is an appetite from our audience for more ‘Today’ content that promises to entertain and inform our loyal viewers beyond the traditional television screen, all day, every day and everywhere.”

The new digital-video series include “Open Book,” which features Jenna Bush Hager interviewing celebrities and influencers about the books that influenced them the most, and “Redefining Dad,” in which Craig Melvin talks about fatherhood with real dads. Other new series in the lineup will center on cooking; exploring outsize food options in New York City; motherhood; and female empowerment.

They join a group of returning digital series hosted by “Today” personalities like Al Roker (“Cold Cuts”), Savannah Guthrie (“Six Minute Marathon”), Hoda Kotb (“Quoted”) and Sheneille Jones (“Through Mom’s Eyes).

NBC News Digital has worked to create e-commerce opportunities online, and the redesigned app will extend that to mobile devices. The new app “offers audiences the same shopping opportunities they have been enjoying on the web,” said Nick Ascheim, senior vice president of digital for NBC News Group.

Popular on Variety

More TV

  • Actress Catherine Oxenberg, left, with Stanley

    Catherine Oxenberg on Dramatizing Her Life Story for 'Escaping the NXIVM Cult'

    For seven years, Catherine Oxenberg says, individuals within the NXIVM organization groomed her daughter India and made her believe in their group as one of empowerment, despite many of their practices being abusive towards women. Now, those years have been condensed into a 90-minute dramatization of Oxenberg’s story for Lifetime, entitled “Escaping the NXIVM Cult: [...]

  • Suzanne Whang Obit

    'House Hunters' Star Suzanne Whang Dies at 56

    Suzanne Whang, best known for her nine-year hosting and narrating stint on HGTV’s “House Hunters,” died Tuesday after a 13-year battle with breast cancer. She was 56. Whang’s partner Jeff Vezain shared the news on Facebook Thursday, writing that “she confronted cancer with courage, humor, determination and optimism.” “She was immensely encouraged by the love [...]

  • Ronen Rubinstein, Sierra McClain Join ‘9-1-1:

    Ronen Rubinstein, Sierra McClain Join ‘9-1-1’ Spinoff at Fox

    Fox’s “9-1-1” spinoff has added two more series regulars to its cast. Ronen Rubinstein and Sierra McClain have joined previously announced cast members Rob Lowe, Liv Tyler and Jim Parrack, Variety has learned. The new entry to the budding “9-1-1” franchise follows a sophisticated New York fireman (Lowe) who, along with his son, re-locates to Austin, [...]

  • Mr Robot BTS

    How 'Mr. Robot' Launched Its Creator and Star to New Heights

    “Mr. Robot” may be synonymous with helping USA redefine its long-touted “blue-skies” strategy into its current “we the bold” motto, but the series was also career-defining for those involved — particularly creator Sam Esmail and actor Rami Malek. Malek’s resume included a few key credits including HBO’s “The Pacific” and “Short Term 12” before taking [...]

  • AMERICAN IDOL - "119 (Grand Finale)"

    Ryan Seacrest to Return for 'American Idol' Season 3 on ABC

    Ryan Seacrest will return as the host of “American Idol” for the music competition’s third season on ABC. Seacrest will also continue hosting and executive producing “On Air with Ryan Seacrest,” his nationally syndicated L.A. morning drive-time radio show. He also serves as co-host and executive producer on ABC’s “Live with Kelly and Ryan,” as [...]

  • Julian Fellowes

    'Downton Abbey' Creator Julian Fellowes on His Early Start as an Actor

    Julian Fellowes was all wrong for his time — at first. When he graduated from drama school in 1973, working-class dramas onstage were all the rage, and the aspiring actor struggled to get an agent. He eventually snagged a supporting role in “A Touch of Spring,” a West End comedy that required him to fall down a [...]

  • Mr Robot Final Season

    'Mr. Robot' Team Talks Sending the Hacker Drama Off in Style

    Creating shows in this golden age of television has pushed storytelling to new heights, bolstered network recognition with the debut of sole marquee series and driven top-tier talent to limited-event runs. But few of these hundreds of series to unroll over the past half-decade have also redefined an entire network while pumping out prolific content [...]

More From Our Brands

Access exclusive content