×
You will be redirected back to your article in seconds

NBC News Retools ‘Today’ Mobile App, Readies 7 New Digital Series

NBC News will continue its efforts to augment its flagship “Today” with digital-video series and other mobile extensions, the latest signal that TV’s morning-news wars are also being waged online.

NBC News Digital is set to add seven new digital-video series featuring “Today” hosts and contributors to a larger roster of online programming built around the A.M. franchise. The unit will also launch a newly redesigned “Today” app that offers improved video viewing and features shopping capabilities.

“We’re leaning in to the success we’ve seen by bringing our on-air talent beyond the four hours of daily ‘Today’ TV programming,” said Ashley Parrish, executive producer for Today Digital and a vice president of strategic content, in a statement. “There is an appetite from our audience for more ‘Today’ content that promises to entertain and inform our loyal viewers beyond the traditional television screen, all day, every day and everywhere.”

The new digital-video series include “Open Book,” which features Jenna Bush Hager interviewing celebrities and influencers about the books that influenced them the most, and “Redefining Dad,” in which Craig Melvin talks about fatherhood with real dads. Other new series in the lineup will center on cooking; exploring outsize food options in New York City; motherhood; and female empowerment.

They join a group of returning digital series hosted by “Today” personalities like Al Roker (“Cold Cuts”), Savannah Guthrie (“Six Minute Marathon”), Hoda Kotb (“Quoted”) and Sheneille Jones (“Through Mom’s Eyes).

NBC News Digital has worked to create e-commerce opportunities online, and the redesigned app will extend that to mobile devices. The new app “offers audiences the same shopping opportunities they have been enjoying on the web,” said Nick Ascheim, senior vice president of digital for NBC News Group.

More TV

  • Star Trek: Picard - Logo ©

    'Star Trek: Picard' Drops First Teaser Trailer, Poster (Watch)

    CBS All Access has released the first look at “Star Trek: Picard,” the new series that will see Sir Patrick Stewart reprise the iconic role of Jean-Luc Picard. Little is known about the plot of the series other than it is said to tell the story of the next chapter of Picard’s life. Stewart played [...]

  • SYDNEY TO THE MAX - Disney

    'Sydney to the Max' Renewed for Season 2 at Disney Channel (EXCLUSIVE)

    “Sydney to the Max” has been renewed for a second season at Disney Channel, Variety has learned exclusively. The series is set in the present day with flashbacks to the 1990s and follows outgoing middle schooler Sydney Reynolds (Ruth Righi) who lives with her single dad Max (Ian Reed Kesler) in the house he grew up [...]

  • CNN Will Test Comedy With Colin

    CNN Will Test Comedy With Colin Quinn Special

    On many days, wringing humor out of the current news cycle seems a fruitless task. CNN is going to give it a try. On Monday at 9 p.m. – in the last hours of Memorial Day – the cable-news outlet will air an hour-long show featuring comedian Colin Quinn, who will perform a version of [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Netflix's Clarence Avant Doc 'Black Godfather'

    Barack Obama, P. Diddy, David Geffen Hail 'Black Godfather' Clarence Avant in Netflix Doc (Watch)

    The first trailer for “The Black Godfather,” Reginald Hudlin’s documentary about black entertainment trailblazer Clarence Avant, has been released. The film features interviews with Snoop Dogg, P. Diddy, David Geffen, Clive Davis, Diane Warren, Lionel Richie and Irving Azoff, among other industry titans. Former president Barack Obama also makes an appearance. Hudlin spent three years [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

  • HBO Europe,The Mediapro Studio Lacoproductora Team

    HBO Europe, The Mediapro Studio, Lacoproductora Team On Comedy Series 'Whatever'

    HBO Europe is adding to its growing Spanish slate with “Por H o por B” (“Whatever”), a comedy series produced by Globomedia, part of TV giant The Mediapro Studio, and new Madrid-based company Lacoproductora. Written and directed by Manuela Burló Moreno, the 10-episode half-hour takes the characters from her Goya-nominated short film “Pipas,” with actresses [...]

More From Our Brands

Access exclusive content