×
You will be redirected back to your article in seconds

MoJo Global Arts, 2btube, Touche, Strike Strategic Alliance (EXCLUSIVE)

Los Angeles-based MoJo Global Arts, former Shoreline Ent. CEO Morris Ruskin’s newly-minted production-management venture, has struck a strategic alliance with top Spanish-language group 2btube and its subsidiary Touché Films.

The deal will see the partners develop, package and produce premium TV and movie content for Latin America, Spain and the Hispanic U.S.

In a first phase, the partners will join forces to access U.S.-based talent for Touché and 2btube projects, as MoJo represents Touché and 2btube for potential co-production deals with OTT operators, TV networks and studios. A next step would be to involve talent agencies complete project packaging.

The alliance aligns MoJo, co-created by filmmaker Jordan Walker-Pearlman, with 2btube, one of the biggest digital media companies in the Spanish-speaking world with offices in Spain, Mexico, Ecuador, Colombia and the U.S.

“Suddenly the worldwide demand for Spanish-language content is skyrocketing. It’s really a very exciting time,” Ruskin said, noting that 2btube, together with Touché Films, has a global audience of more than 428 million followers worldwide generating at least 1.2 billion views per month.

Ruskin added: “This is going to grow exponentially and also help drive traditional platforms such as theatrical releases, VOD and TV.”

“Our specialty is reaching Spanish speaking audiences under 34,” explained Bastian Manintveld, chairman of 2btube.

“We are leading on digital platforms and film and TV are new and exciting ways for us to scale up and reach this audience through traditional media,” he added, saying this was a “huge driver behind our recent acquisition of Touché Films. “We are proud to have Morris, Jordan and Alex [Flores] as our allies to help us to accomplish our ambitions on a bigger scale.”

This January, 2btube acquired a controlling stake in Touché Films, the production company behind Enchufe.tv comedy channel, which is now moving into more traditional media, with several films and an OTT series slated for release.

These take in “Floresta,” a 10 half-hour dramedy from “Europa Report’s” Sebastian Cordero, girls’ high-school soccer-themed “The Clockwork Strawberry,” “Adultez en espera,” an ensemble comedy, and “Cuckos,” a colorful pre-school 2D animation series, said Arturo Yépez, Touché Films’ CEO.

Touché Films has produced a first feature film, “Dedicada a mi ex,” in co-production with Colombia’s Dynamo and to be released in movie theaters in Mexico and the U.S. by Sony Pictures on Nov. 1. It has also closed a soon-to-be-announced content deal with YouTube Originals.

More Digital

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Won't Allow Political Campaigns to Target Voters by Affiliation Anymore

    Google is tweaking its policy for political ads, which includes doing away with microtargeting by political affiliation or voting records. The search giant also announced Wednesday that it would clarify its advertising policy to make sure that political advertisers can’t make grossly misleading statements. “We’re limiting election ads audience targeting to the following general categories: [...]

  • Sonos Q4 Results: Revenue, Losses Grow,

    Sonos Acquires Voice Assistant Startup Snips for $37.5 Million

    Smart speaker maker Sonos is getting ready to take a more active role in voice control: Sonos announced the acquisition of Paris- and Tokyo-based voice assistant startup Snips Wednesday. Snips had been developing a platform to launch dedicated voice assistants for smart speakers and other devices. Sonos spent $37.5 million in cash on the startup, [...]

  • Ramin Arani - Vice Media

    Vice Hires Fidelity Veteran Ramin Arani as CFO (EXCLUSIVE)

    Vice Media Group appointed Ramin Arani, a 26-year veteran of Fidelity Investments and an early adviser to Vice, as its new chief financial officer. Arani, reporting to CEO Nancy Dubuc, will lead all financial and accounting functions for Vice Media Group. Following Vice Media Group’s recent acquisition of Refinery29, Arani will also work to unify [...]

  • Jim Cornette

    Jim Cornette Resigns From National Wrestling Alliance After 'Offensive' On-Air Statement

    Professional wrestling mainstay Jim Cornette has resigned his position with the National Wrestling Alliance. “Effective immediately: Jim Cornette has resigned from the National Wrestling Alliance,” the company said in a statement released Wednesday. “As an announcer on the November 19th edition of ‘NWA Power,’ Jim made remarks during a singles match between Nick Aldis and [...]

  • Sarah Silverman

    As TV Consumption Shifts, Streamers Struggle With How to Apply Programming Standards

    When she launched her ultimately short-lived Hulu talk show  “I Love You, America” in 2017, Sarah Silverman wanted to make a point. This wasn’t a traditional broadcast or cable talk show with content restrictions or language limits — and so she experimented with that freedom on her very first episode. “Because we can — we’re [...]

  • Chelsea Ursin, Host of Dear Young

    'Disgraceland' Host Expands iHeartMedia Partnership With Slate of New Music Podcasts

    Jake Brennan, the creator and host of popular podcast “Disgraceland,” and his business partner Brady Sadler have launched Double Elvis Productions, a new audio-driven media company that will create original entertainment properties. Its initial slate of projects include four music-focused podcasts in partnership with iHeartMedia and as part of iHeartRadio Original Podcasts. The first on deck [...]

  • Disney-Plus-mobile-app

    Disney Responds to Disney Plus Hacked Accounts: 'No Evidence of a Security Breach'

    Thousands of Disney Plus accounts have reportedly been hacked and stolen — and offered for sale on underground cybercrime forums. Disney has now responded, saying only a “small percentage” of the service’s 10 million-plus users have seen their usernames and passwords compromised and that Disney Plus systems were not breached by hackers. “We have found [...]

More From Our Brands

Access exclusive content