×
You will be redirected back to your article in seconds

‘Missing Link’ Again Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.”

Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for 1,852 national ad airings on 41 networks. (Spend figures are based on estimates generated from April 8-14. Estimates may be updated after the chart is posted as new information becomes available.) Annapurna Pictures prioritized spend across networks including Nick, NBC and CBS, and during programming such as “SpongeBob SquarePants,” “The Tonight Show Starring Jimmy Fallon” and “The Loud House.”

Just behind “Missing Link” in second place: Lionsgate’s “Long Shot,” which saw 489 national ad airings across 29 networks, with an estimated media value of $3.54 million.

TV ad placements for Lionsgate’s “Hellboy” (EMV: $3.43 million), Warner Bros.’ “Pokémon Detective Pikachu” ($3.35 million) and Disneynature’s “Penguins” ($3.27 million) round out the chart.

Popular on Variety

Notably, “Penguins” has the best iSpot Attention Index (115) in the ranking, getting 15% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.91M – Missing Link

Impressions: 485,267,563
Attention Score: 91.02
Attention Index: 81
National Airings: 1,852
Networks: 41
Most Spend On: Nick, NBC
Creative Versions: 37
Est. Lifetime TV Spend: $30.76M
Studio: Annapurna Pictures
Started Airing: 02/16/19

$3.54M – Long Shot

Impressions: 196,872,799
Attention Score: 93.54
Attention Index: 112
National Airings: 489
Networks: 29
Most Spend On: NBC, FOX
Creative Versions: 6
Est. Lifetime TV Spend: $10.12M
Studio: Lionsgate
Started Airing: 03/12/19

$3.43M – Hellboy

Impressions: 299,316,801
Attention Score: 90.68
Attention Index: 78
National Airings: 1,090
Networks: 30
Most Spend On: NBC, TBS
Creative Versions: 44
Est. Lifetime TV Spend: $18.42M
Studio: Lionsgate
Started Airing: 12/18/18

$3.35M – Pokémon Detective Pikachu

Impressions: 117,291,944
Attention Score: 93.13
Attention Index: 106
National Airings: 387
Networks: 50
Most Spend On: CBS, ABC
Creative Versions: 13
Est. Lifetime TV Spend: $9.14M
Studio: Warner Bros.
Started Airing: 01/20/19

$3.27M – Penguins

Impressions: 279,035,446
Attention Score: 93.79
Attention Index: 115
National Airings: 809
Networks: 23
Most Spend On: ABC, NBC
Creative Versions: 20
Est. Lifetime TV Spend: $7.46M
Studio: Disneynature
Started Airing: 04/22/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 04/08/2019 and 04/14/2019.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

More Film

  • Lee Byung-hun stars in "The Man

    Lee Byung-hun’s ‘Man Standing Next’ Secures 2020 Asia Theatrical Releases (EXCLUSIVE)

    Showbox’s political drama “The Man Standing Next” has secured releases in multiple territories in Asia. The film was picked up by Falcon for Indonesia, The Klockworx for Japan, Viva Communications for the Philippines, Shaw Renters for Singapore and by Moviecloud for Taiwan. Release dates in each territory have yet to be confirmed. Set 40 days [...]

  • Lulu Wang and Zhao Shuzhen'The Farewell'

    Zhao Shuzhen on Stealing Scenes in Her First American Movie, 'The Farewell'

    A year ago, 76-year-old actor Zhao Shuzhen shot her first American movie, “The Farewell,” based on writer-director Lulu Wang’s very personal family story. In November, Shuzhen found herself making her first visit to the States, where she earned standing ovations from audiences and posed for pictures with stars like Robert Pattinson at parties. Then she [...]

  • Jennifer Lopez and Director Lorene Scafaria

    'Hustlers' DP Todd Banhazl Discusses How Not to Shoot With the Male Gaze

    Cinematographer Todd Banhazl had to rethink conventional wisdom in shooting Jennifer Lopez starrer “Hustlers.” What sort of approach did you and director Lorene Scafaria discuss in terms of how you were going to shoot the women and create these strong images of strippers? From the beginning, we talked about this idea of control and the [...]

  • A Hidden Life Movie

    Film News Roundup: Terrence Malick's 'A Hidden Life' Screened at Vatican Film Library

    In today’s film news roundup, “A Hidden Life” is shown at the Vatican, “Limerence” finds a home, Dave Baustista’s “My Spy” moves, and the DGA honors two veteran members. VATICAN SCREENING Terrence Malick’s “A Hidden Life” received a rare private screening at the Vatican Film Library this week. The movie centers on Austrian farmer and [...]

  • Wet Season

    'Wet Season' Star Yeo Yann Yann on the Need for Quality Chinese-Language Films

    Malaysia’s Yeo Yann Yann wiped away tears that weren’t purely of joyous triumph just minutes after receiving the 2019 Golden Horse Award for best actress in Singaporean director Anthony Chen’s “Wet Season.” The film plays in the New Chinese Cinema section of this week’s International Film Festival & Awards (IFFAM). Emotion welled up as she [...]

  • Wolf Totem

    Juben Productions Stretches From Peter Chan to Chinese Zombies

    Beijing Juben Productions has taken over rights to the popular “Wolf Totem” novel from China Film Group and is working on a sequel to be delivered in 2021 or Chinese New Year 2022. It also has a zombie film up its sleeve, as well as a British co-production about Shakespeare and a Chinese drama with [...]

More From Our Brands

Access exclusive content