×

Derek Jeter’s Players’ Tribune Acquired by Minute Media as Digital Media Consolidation Continues

The Players’ Tribune, the media company founded by Derek Jeter dedicated to serving up first-person content from athletes, has been acquired by Minute Media — the latest roll-up play in a wave of consolidation in digital media.

Terms of the deal are not being disclosed. Completion of the transaction is subject to customary closing conditions and is expected to be finalized by the end of the year.

Founded in 2014, New York-based Players’ Tribune had raised $58 million. Investors included IVP, Alphabet’s GV (formerly known as Google Ventures), Thomas Tull (former CEO of Legendary Entertainment), New Enterprise Associates, GenTrust and dozens of individual athletes.

Jeter launched the Players’ Tribune in partnership with Tull, with the former New York Yankees star shortstop angling to provide a home for athletes to share “unfiltered, honest and unique perspectives” to fans.

The Players’ Tribune joins Minute Media’s owned-and-operated destinations 90min, 12up, DBLTAP, Mental Floss and The Big Lead. Minute Media said it will provide enhanced technology, infrastructure and global reach to fuel the growth of Players’ Tribune.

“When we led this category of athlete-driven stories five years ago, we couldn’t imagine The Players’ Tribune would transform the landscape the way it did,” Jeter said in a statement. “We’re looking forward to continuing to give athletes a voice — around the world.”

Popular on Variety

Jeter will continue to be directly involved in the Players’ Tribune business as the founder and he’s joining Minute Media’s board of directors.

The Players’ Tribune-Minute Media pact comes after an uptick in similar combinations. In the last two months, deals in the sector have included Vice buying Refinery29; Vox Media buying New York Media; and Group Nine Media buying PopSugar.

Minute Media said the acquisition enhances its sports lineup, by combining premium player access from the Players’ Tribune, sports-media insights with The Big Lead, fantasy and sports betting through its partnership with FanDuel, and storytelling from fans’ point-of-view with 12up, 90min and DBLTAP. The company said Players’ Tribune is its third — and largest — acquisition to date.

“The Players’ Tribune represents one of the most dynamic sports digital media brands in the world,” said Asaf Peled, founder and CEO of Minute Media. “Adding the brand’s athlete community, authentic storytelling and premium content offering to our portfolio is an incredible asset.”

As part of the Minute Media sports portfolio, the Players’ Tribune will continue to exist as a standalone brand but with the benefit of expanded global reach and access to an integrated publishing platform that includes audience-development tools.

More Digital

  • Gary Levine and Jana Winograde Showtime

    Showtime, HBO Broaden Scope as Parent Companies Aim to Grow Their Audiences

    For years, the halo around premium cablers such as HBO and Showtime has been integral to their branding. Their parent companies in a past life — Time Warner and CBS, respectively — seemed to be content with the tens of millions of subscribers each had accumulated. But now, shepherded by new corporate owners — AT&T’s [...]

  • Josh Simon - Netflix

    Netflix Hires Nike Exec Josh Simon as VP of Consumer Products

    Netflix’s burgeoning consumer products group has a new boss: Josh Simon, who is leaving Nike to join the streaming giant. Simon, who’s also a Disney and Color Force alum, has been named VP of consumer products for Netflix. Based in L.A., he will start at the company the week of March 2 to oversee the [...]

  • Bob Chapek Disney CEO

    Why Wall Street Is Unhappy (for Now) With Disney's CEO Change

    We all knew the end was coming. Bob Iger had promised, time and again, that the end was coming. But the rather abrupt announcement Tuesday afternoon that he would relinquish his longtime role as CEO of the Walt Disney Co. — and that theme parks head Bob Chapek would succeed him at the top of [...]

  • FandangoNow - Amazon Fire TV

    Fandango's Video Streaming Service Lands on Amazon Fire TV

    FandangoNow, the on-demand transactional movie and TV service from NBCUniversal-owned Fandango, is now available on Amazon Fire TV devices and Fire TV Edition Smart TVs. The expansion to Amazon’s TV hardware platform comes as Fandango vies to get a bigger slice of the digital-entertainment pie — competing with Amazon Video, as well as Apple, Google [...]

  • The Spanish Princess Starz

    Starz CEO Jeffrey Hirsch Lifts Lid on Local Originals Drive for SVOD Starzplay

    Starz CEO Jeffrey Hirsch has outlined the local originals strategy for Starzplay, revealing that a slate of shows are being planned out of the Middle East and India as the business looks to complement its U.S. and English-language pipeline of content. Speaking at the Berlinale Series Market and Conference on Wednesday, the executive told Variety that the [...]

  • Netflix-logo-N-icon

    Netflix Adds Deals With Six Anime Creators in Japan

    Global streaming giant, Netflix is partnering with six different Japanese creators in order to expand its slate of originals anime content. Among the deals are ones with Clamp, the female manga collective that was responsible for the “Cardcaptor Sakura” franchise. Another is with Mari Yamazaki, whose “Thermae Romae” manga was turned into two hit live-action [...]

More From Our Brands

Access exclusive content