MacGyver Is Coming to VR Escape Rooms, Complete With 3D Holograms (EXCLUSIVE)

Location-based virtual reality (VR) startup Imverse has teamed up with MacGyver creator Lee David Zlotoff and “Lawnmover Man” director Brett Leonard to launch a MacGyver-themed VR escape room. MacGyverWorld, which is being produced by Mark Rickard from Leonard’s Studio Lightship outlet, is expected to debut in 2020.

The experience will make use of Imverse’s 3D capture technology, which scans participants before they enter MacGyverWorld. “When you look at your friends, you can see their holograms,” explained Imverse CEO and co-founder Javier Bello Ruiz in an interview with Variety this week. “In virtual reality, you need to have presence.”

Rickard said that MacGyver was a great franchise for combining location-based VR with the escape room concept. “This was an easy fit,” he said, arguing that MacGyver’s character would help to shape people’s expectations. “It’s always him in an outrageous, difficult situation,” he said. “We don’t have to coach people.”

Imverse will show off some of its technology at Siggraph in Los Angeles next week. Ruiz said that the company was positioning itself between high-end location-based VR startups like The Void and Dreamscape and mass-market VR arcades.

As part of that strategy, Imverse plans to open a flagship location next year, and then license its content as well as technology to VR center operators. This will include its holographic capture technology. “You will have our volumetric capture stage in your venue,” he said.

Popular on Variety

More Digital

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

  • Ashley Flowers - Crime Junkie

    'Crime Junkie' Podcast Host Ashley Flowers Responds to Plagiarism Allegations

    Ashley Flowers, creator and host of “Crime Junkie” — currently the No. 1 true-crime podcast — has been accused of using material in her show from multiple sources without credit. In a statement sent to Variety, Flowers said in part, “we recently made the decision to pull down several episodes from our main feed when their [...]

More From Our Brands

Access exclusive content