×

Luminary Becomes First Podcast Service to Sell Subscriptions via Amazon Alexa

Premium podcast service Luminary has started to enlist Amazon’s Alexa to facilitate subscription sales: Owners of Amazon’s Echo smart speakers and other Alexa-enabled devices can now subscribe to the service with a simple voice command, Luminary announced Tuesday morning.

Consumers can start accessing the service’s premium catalog simply by saying “Alexa, subscribe to Luminary.” Alternatively, they can also test out the service for free for a limited time by saying “Alexa, start my free Luminary trial.”

Luminary launched as a podcast subscription service in March. For roughly $8 a month, the company gives consumers access to exclusive podcasts from Lena Dunham, Trevor Noah, NPR’s Guy Raz, Omari Hardwick and others.

The company said Tuesday that it was the first premium podcast service to take advantage of Amazon’s Alexa payments. The payment service, which is designed for premium content for smart speakers and smart displays, facilitates billing via Amazon’s existing billing relationships. However, customers still have to create a Luminary account to take advantage of the podcast subscription service.

Luminary’s partnership with Amazon comes just as the e-commerce giant is reportedly looking to increase the revenue it generates with Alexa skills. The Information reported Monday that Amazon was looking to increase both engagement with and revenue derived from Alexa next year.

Popular on Variety

Amazon reportedly takes a cut of 30 percent of revenue generated with Alexa skills. The company brought in some $1.4 million with Alexa in the first 10 months of 2019, according to The Information. Amazon didn’t immediately respond to a request for comment Monday afternoon.

More Digital

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

  • HQ Trivia

    HQ Trivia Live Game App Shuts Down

    After a two and a half years, HQ Trivia — the live game-show app that gave away cash prizes to winners — is shutting down. HQ Trivia’s move to shut its doors was first reported by CNN. The company is laying off its 25 full-time staffers, according to the report. In a tweet Friday, CEO [...]

  • Golden Mics - The Podcast Academy

    The Oscars of Podcasting? First 'Golden Mics' Awards to Debut in 2021

    The burgeoning podcast biz is looking for its own version of the Oscars, Emmys and Grammys. On Friday, a group of podcast publishers and producers including Spotify, NPR, PRX, Sony Music Entertainment and Wondery announced the formation of the Podcast Academy, a membership-based organization dedicated to promoting the medium. As part of its charter, the [...]

  • Mike Bloomberg

    Mike Bloomberg's Odd Meme Blitz Spurs Instagram to Require Influencers to Disclose Paid Political Content

    A new paid meme campaign on Instagram by billionaire Mike Bloomberg, who’s running a guerrilla bid for the 2020 Democratic presidential nomination, has prompted Facebook to clarify that influencers on the platform must disclose such arrangements. This week, Bloomberg’s presidential campaign launched a broad campaign across at least 19 top Instagram accounts with a collective [...]

  • Disney+ on Roku

    Roku Takes Credit for Being 'Important' Part of Disney Plus's Booming Q4 Signups

    Roku, in announcing strong 2019 holiday-quarter results, gave a bit of a flex in claiming it was a key part of Disney Plus reeling in 26.5 million customers in Q4. CEO Anthony Wood, on the company’s earnings call Thursday, gave props to Disney for blowing past Wall Street expectations with the new streaming service in [...]

More From Our Brands

Access exclusive content