×

With Joyride, Everyone Can Host Their Own HQ Trivia

When mobile game developer Kiwi first released Joyride, the app looked familiar: Similar to wildly popular HQ Trivia, Joyride offered players the ability to win quiz shows in live broadcasts.

The key difference: Joyride’s app wasn’t home to just one trivia show, but multiple shows around topics like music, dating, fandom, and yes, trivia, all produced in the company’s Santa Monica studio. “Our focus was on building a platform,” said Kiwi CEO Omar Siddiqui.

A few weeks ago, the company took the next step on that journey, and opened up Joyride to everyone, giving users the ability to host their own live shows. “Anyone who downloads the app can start broadcasting,” Siddiqui said.

In conjunction with that launch, Joyride also started a partner program, which is currently available on an invitation basis to more successful community broadcasters. Some of these partner broadcasters are already making hundreds of dollars a day from their broadcasts, according to a company spokesperson.

And while Joyride’s hired hosts have been producing some 5 hours of live programming every day, the company says that it now streams 250 hours of broadcasts per day, thanks to shows produced by its community. Siddiqui added that the company had signed up “thousands” of broadcasters since opening up its platform. He declined to comment on Joyride’s number of active users, but a spokesperson said that returning users were spending on average around 20 minutes per day in the app, with subscribers spending around 70 minutes per day.

Joyride isn’t the first attempt to take on HQ Trivia, which became a sensation with fans soon after its launch 2 years ago. Some of HQ Trivia’s shows attracted over 2 million players at its peak. However, a number of startups failed to establish HQ Trivia clones. Siddiqui said that these community broadcasts were part of the company’s strategy to broaden its horizon beyond HQ Trivia-like quiz shows. “We’ve never been focused on one show format,” he said.

Unlike HQ Trivia, Joyride also isn’t as dependent on huge audience numbers for any single show; Siddiqui said that the company currently had no plans to strike brand sponsorship deals. Instead, Joyride relies entirely on in-app purchases and subscriptions.

That’s a strategy that worked well for Kiwi when it developed free-to-play mobile games, but it’s also one that can backfire when users find themselves inadvertently caught in the subscription funnel. Already, Joyride’s app store listings feature numerous reviews of consumers complaining about charges.

“If you choose, you can engage in the shows without paying,” said Siddiqui, who argued that the app was more about having fun than winning and spending money. However, he also acknowledged that monetizing free-to-play apps through in-app purchases and subscriptions can be tricky. “In the end of the day, it’s a fine line,” he said.

After opening up the Joyride platform to everyone, Kiwi is now in talks with media companies to who might be interested in hosting their own shows on the platform. The hope is that the company will ultimately attract a new type of professional producers to its platform.

Influencers and celebrities could use the platform not only to generate revenue, but also to interact with their fans, argued Siddiqui, pointing to the app’s community as one of its key assets. “People come for the show, but stay for the party,” he said.

More Digital

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

  • Hernán

    Conquistador Series ‘Hernan’ Snagged by Azteca TV and History Channel Latin America

    In the wake of its streaming rights acquisition by Amazon Prime, epic series “Hernan” has sold to Mexican broadcaster Azteca and pan-regional pay TV network, The History Channel, which have jointly acquired the series for their respective platforms. Produced by Mexico’s Dopamine, a Salinas Group unit, and Spain’s Onza Entertainment, the eight-episode mega-series marks the [...]

  • Facebook Logo

    FTC Approves $5 Billion Fine Against Facebook for Privacy Violations

    The Federal Trade Commission voted to fine Facebook around $5 billion for violations of the FTC’s consumer-privacy rules, according to multiple media reports — the biggest privacy-related fine in the commission’s history. The $5 billion figure may be a record-breaker, but it represents less than Facebook reported in net profit ($5.43 billion) for the first [...]

  • Weeknd

    The Weeknd's 'Can't Feel My Face' Crosses 1 Billion Views on YouTube

    The music video for “Can’t Feel My Face” became The Weeknd’s third video to cross 1 billion views on YouTube.  The singer achieved the feat before with “Starboy,” with more than 1.5 billion views, and “The Hills,” with more than 1.3 billion views.  The video was released in 2015 and directed by Grant Singer, who [...]

More From Our Brands

Access exclusive content