×
You will be redirected back to your article in seconds

‘John Wick: Chapter 3 – Parabellum’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Lionsgate claims the top spot in spending with “John Wick: Chapter 3 – Parabellum.”

Ads placed for the action thriller had an estimated media value of $5.09 million through Sunday for 543 national ad airings on 28 networks. (Spend figures are based on estimates generated from April 29 through May 5. Estimates may be updated after the chart is posted as new information becomes available.) Lionsgate prioritized spend across networks including NBC, ABC and Adult Swim, and during programming such as NBA Basketball, “The Voice” and “Family Guy.”

Just behind “John Wick” in second place: Universal Pictures’ “A Dog’s Journey,” which saw 841 national ad airings across 35 networks, with an estimated media value of $4.47 million.

TV ad placements for Walt Disney Pictures’ “Aladdin” (EMV: $4.36 million), MGM’s “The Hustle” ($4.14 million) and Lionsgate’s “Long Shot” ($3.74 million) round out the chart.

Notably, “The Hustle” has the best iSpot Attention Index (113) in the ranking, getting 13% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.09M – John Wick: Chapter 3 – Parabellum

Impressions: 225,756,824
Attention Score: 89.95
Attention Index: 69
National Airings: 543
Networks: 28
Most Spend On: NBC, ABC
Creative Versions: 11
Est. Lifetime TV Spend: $15.98M
Studio: Lionsgate
Started Airing: 01/20/19

$4.47M – A Dog’s Journey

Impressions: 288,538,456
Attention Score: 93.82
Attention Index: 111
National Airings: 841
Networks: 35
Most Spend On: ABC, TNT
Creative Versions: 11
Est. Lifetime TV Spend: $10.77M
Studio: Universal Pictures
Started Airing: 01/31/19

$4.36M – Aladdin

Impressions: 228,765,498
Attention Score: 93.12
Attention Index: 101
National Airings: 625
Networks: 37
Most Spend On: NBC, ABC
Creative Versions: 25
Est. Lifetime TV Spend: $13.29M
Studio: Walt Disney Pictures
Started Airing: 10/11/18

$4.14M – The Hustle

Impressions: 302,385,687
Attention Score: 93.93
Attention Index: 113
National Airings: 710
Networks: 23
Most Spend On: NBC, ABC
Creative Versions: 18
Est. Lifetime TV Spend: $10.56M
Studio: Metro-Goldwyn-Mayer (MGM)
Started Airing: 04/07/19

$3.74M – Long Shot

Impressions: 327,724,465
Attention Score: 93.27
Attention Index: 103
National Airings: 908
Networks: 26
Most Spend On: NBC, ABC
Creative Versions: 21
Est. Lifetime TV Spend: $22.85M
Studio: Lionsgate
Started Airing: 03/12/19

1 Movie titles with a minimum spend of $100,000 for airings detected between 04/29/2019 and 05/05/2019.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content