×

IMDb Scraps Freedive Name, Will Triple ‘IMDb TV’ Free Streaming Lineup With Movies From Warner Bros., Sony, MGM

Amazon’s IMDb is upping the ante in the free, ad-supported premium video game.

IMDb has dumped Freedive as the name for the service it launched in January — rebranding it as “IMDb TV” (somewhat confusingly, as it includes movies as well).

Over the next few months, IMDb will add “thousands” of new titles to IMDb TV, which it claims will triple the number of movies and TV shows available to watch for free for users in the U.S. (A rep declined to provide more specific figures.) In addition, the company says it plans to launch IMDb TV in Europe later this year.

IMDb’s expanded ad-supported VOD lineup comes through new deals with studios including Warner Bros., Sony Pictures Entertainment and MGM. New titles to become available July 1 on IMDb TV include Lionsgate’s “La La Land,” the Oscar-winning musical starring Emma Stone and Ryan Gosling — the first time it will become available on an ad-supported streaming service.

Others slated to join the service next month include “Sense and Sensibility” (1995) starring Emma Thompson and Kate Winslet, “Draft Day” starring Kevin Costner, and “A Knight’s Tale” with Heath Ledger. “Captain Fantastic,” the 2016 dramedy starring Viggo Mortensen, is available now on IMDb TV.

According to Amazon, IMDb TV runs half the ads of typical network TV broadcasts. IMDb is tripling down in the burgeoning AVOD space as it squares off against competitors including Tubi, the Roku Channel, Crackle, Viacom’s Pluto TV, and Walmart’s Vudu.

Here’s the logo for IMDb TV, which has replaced Freedive as the brand name across IMDb properties:

Content on IMDb TV spans multiple genres, including comedy, kids and family, romance, thrillers, sci-fi, documentaries, and horror.

According to the company, popular television shows on IMDb TV include “Fringe,” “Duck Dynasty” and “The Bachelor.” Movies available free to stream include “Drive,” “Donnie Darko,” “Monster” and Kevin Costner’s “Dances With Wolves.”

IMDb TV is currently available only in the U.S. It’s accessible on the IMDb website and as a free channel in Amazon’s Prime Video app across hundreds of devices. That includes Amazon’s own Fire TV streaming-media products, which the tech giant claims has over 34 million active users worldwide. IMDb TV streaming titles currently are not available on IMDb’s iOS and Android apps.

“IMDb TV brings some of the best free content into the living room,” Marc Whitten, VP of Amazon’s Fire TV, said in a statement. “We’re excited that our U.S. customers now have access to even more free TV shows and movies through the app and that customers in Europe can soon enjoy this great service on the biggest screen in their home.”

More Digital

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

  • Hernán

    Conquistador Series ‘Hernan’ Snagged by Azteca TV and History Channel Latin America

    In the wake of its streaming rights acquisition by Amazon Prime, epic series “Hernan” has sold to Mexican broadcaster Azteca and pan-regional pay TV network, The History Channel, which have jointly acquired the series for their respective platforms. Produced by Mexico’s Dopamine, a Salinas Group unit, and Spain’s Onza Entertainment, the eight-episode mega-series marks the [...]

  • Facebook Logo

    FTC Approves $5 Billion Fine Against Facebook for Privacy Violations

    The Federal Trade Commission voted to fine Facebook around $5 billion for violations of the FTC’s consumer-privacy rules, according to multiple media reports — the biggest privacy-related fine in the commission’s history. The $5 billion figure may be a record-breaker, but it represents less than Facebook reported in net profit ($5.43 billion) for the first [...]

  • Weeknd

    The Weeknd's 'Can't Feel My Face' Crosses 1 Billion Views on YouTube

    The music video for “Can’t Feel My Face” became The Weeknd’s third video to cross 1 billion views on YouTube.  The singer achieved the feat before with “Starboy,” with more than 1.5 billion views, and “The Hills,” with more than 1.3 billion views.  The video was released in 2015 and directed by Grant Singer, who [...]

More From Our Brands

Access exclusive content