×

For HQ Trivia ‘Lego Movie 2’ Promo Game, Host Scott Rogowsky Will Become an Animated Lego Character

Warner Bros. is turning to popular game-show app HQ Trivia to promote “The Lego Movie 2: The Second Part” with a special event next week that will see regular host Scott Rogowsky appear as a live, animated Lego character, Variety has learned.

On Wednesday, Feb. 6, at 9 p.m. ET, HQ Trivia will broadcast live from Sydney, Australia — from the headquarters of Animal Logic, the animation and VFX house that has worked on all of WB’s “Lego” movies, according to a source familiar with the event. The plan is for Rogowsky to host that night’s HQ Trivia game as an animated Lego avatar. (A rep for HQ Trivia wouldn’t officially confirm details of the “Lego Movie 2”-sponsored game.)

The game will run two days before “The Lego Movie 2: The Second Part” is slated to open Feb. 8. HQ Trivia players will compete for a prize pool of $75,000 cash (split among all players who successfully answer all questions). In addition, a few players will win a rare, limited-edition set of “Lego Movie 2” collectible figures.

It’s the fifth movie release Warner Bros. has worked with HQ Trivia before. Last year the studio paid more than $3 million to promote three movies — “Ready Player One,” “Rampage” and “Oceans 8” — in the trivia game, followed by “Fantastic Beasts: The Crimes of Grindelwald” last November.

Overall, HQ Trivia claims it has generated over $10 million in ad revenue since it began selling sponsorships in the first quarter of 2018.  Other advertisers have included NBC, Universal Pictures, Google, GM, Nike, Target, JPMorgan Chase, and MillerCoors.

Launched in August 2017, HQ Trivia has spawned numerous copycat competitors with the promise of letting users win real money. The company’s HQ Trivia games run weekdays at 3 p.m. and 9 p.m. ET and on the weekends at 9 p.m. ET. In the game’s regular format, players must correctly answer all 12 multiple-choice questions (with a 10-second time limit, to thwart cheating) that become increasingly difficult.

Popular on Variety

More Digital

  • Best Podcasts: 14 Podcasts You Should

    14 Podcasts You Should Be Listening to

    Here are a few of the informative, funny, thrilling and downright addictive podcasts that deserve your listening attention. Read Variety’s cover story, a deep dive into the podcast revolution with Conan O’Brien, right here. CaliphateThe New York Times Rukmini Callimachi’s reporting about the Islamic State is harrowing boots-on-the-ground journalism at its finest. Conan O’Brien Needs [...]

  • Lee-Daniels-headshot

    Lee Daniels Entertainment Announces Diverse Creative Workshop

    Lee Daniels Entertainment and the online entertainment network Represent by OMV have launched a diversity-focused creative workshop to promote a diverse group of new writers. The workshop will be held from Sept. 25-28 in Los Angeles, with travel provided by American Airlines. Industry professionals will mentor aspiring creatives from underrepresented communities with workshops, meetings with [...]

  • Apple-Card-on-iPhoneXs-screen

    Apple Card Launches in U.S. With 3% Cash Back on Apple, Uber Purchases

    Apple launched Apple Card, a new credit card tied to iPhones that it’s offering in partnership with Mastercard and Goldman Sachs, broadly in the U.S. The card, available to all qualified users in the U.S. starting Tuesday, is designed to encourage people to make more purchases from Apple and keep them in the iPhone ecosystem: [...]

  • Erika Nardini - Barstool Sports

    For Barstool Sports, Podcasts Are Now Around One-Third of Revenue

    Barstool Sports isn’t everyone’s cup of tea. The site trades in a style of raw humor and commentary that some find offensive. The company has a shoot-from-the-lip founder whose gags having included joking about union-busting, a move that would violate federal labor laws. But the brazen media outfit has drawn a large and loyal fanbase. [...]

  • Conan O'Brien Needs a Friend Podcast

    Conan O'Brien on Podcasting and Why Late-Night TV Rivalries Are Over

    “Conan O’Brien Needs a Friend” is an irresistible mixture of philosophical discussions about art and life and pure zaniness. It’s a program from the late-night host turned podcasting ringmaster that defies easy characterization, and a show that manages to move seamlessly from moments of hilarity to unexpected instances of confession. In one episode, Jeff Goldblum [...]

More From Our Brands

Access exclusive content