×

Fox News Sees Subscriber Traction on Streaming Fox Nation Service (EXCLUSIVE)

People who peek into Fox Nation end up wanting to move there.

Fox News’ top executive says 85% of people who take a one-week free trial of the company’s subscription-based Fox Nation streaming-video service are electing to stay on board, the latest signal of consumer interest in broadband-delivered video. The trend is surfacing as more traditional media companies are working to launch similar efforts.

“Direct to consumer is a new avenue for us,” says Suzanne Scott, the CEO of Fox News, in an interview. The company is focused on reaching its viewers no matter whether they use a TV set, a desktop computer or a mobile device, she says. “The faster this gets and the more effective the mobile devices and the web and the desktop get, people are just going to keep coming,” she says., “It’s going to be part of their daily habit, part of their daily life.”

The large Fox Corp. unit isn’t the only entity seeing demand for streaming video. Walt Disney said in February that its ESPN+ subscription-video service notched more than 2 million subscribers in less than a year, largely thanks to the rights deal it struck recently to show UFC matches. CBS Corp. also said in February that it had reached a goal of 8 million subscribers for “CBS All Access” and a broadband Showtime service, and raised its goal for 2022 to 25 million from 16 million.

AT&T’s WarnerMedia and Comcast’s NBCUniversal are expected to launch new subscription-based streaming portals in the next several months. Viacom, meanwhile, recently acquired the advertising-supported Pluto TV streaming hub for $340 million.

Popular on Variety

Fox News did not disclose how many subscribers Fox Nation has, but noted it has surpassed internal benchmarks.  The service, which offers short-form programming anchored by some of Fox News’ best-known personalities as well as documentaries, launched in November of last year.

Fox News has other innovations in the works for new-tech audiences. Scott says executives are “holding meetings” about a revamp of Fox Business Network’s digital presence. That, says Scott, “is the next adventure for us.”

More Digital

  • Loic Barche on Short 'The Atomic

    Loic Barche on Short 'The Atomic Adventure,' Upcoming Feature Debut 'Feu de Paille'

    “The Atomic Adventure,” a contender in UniFrance’s online MyFrenchFilmFestival, is the third short from Loïc Barché (“Goliath,” “Le Commencement”). Variety talked to the director about the short, and his feature debut “Feu de Paille.” “The Atomic Adventure,” produced by young French outfits Punchline Cinéma and Leonis Productions, is set in 1961 in Algeria, where France [...]

  • The Isle of the Dead

    UniFrance Puts Spotlight on Emerging French VR Sector at Rendez-Vous

    France has a burgeoning eco-system of virtual reality and augmented reality producers, and is one of Europe’s leading VR/AR hubs. The UniFrance Rendez-Vous with French Cinema in Paris, a showcase of French projects that wraps Monday, included a VR/AR showcase, with recent projects demonstrated by Wide Management VR, VRrOOm and Atlas V. UniFrance’s online MyFrenchFilm [...]

  • Blood Oath

    MBC Studios to Launch Arabic TV Series 'Blood Oath,' Written by Britain's Tony Jordan

    MBC Studios, the Saudi-owned production unit of top Middle Eastern free-to-air satellite network MBC Group is set to launch “Blood Oath,” an Arabic crime series written by Britain’s Tony Jordan (“EastEnders,” “Life on Mars”). The announcement comes as Dubai-based MBC Studios, set up in 2018 and headed by former president of NBCUniversal International Peter Smith, is [...]

  • Spirited Away

    Netflix Secures International Rights to Studio Ghibli Animated Films

    The iconic animated features of Japan’s Studio Ghibli will be available in territories outside the U.S., Canada and Japan on Netflix starting in February. The move is a further change of position for the studio which has repeatedly resisted the idea that its beloved cartoons would be released on digital platforms. Netflix, sales agent Wild [...]

  • ‘Drag Race’ Producers Greenlight Two Docu-Series

    ‘RuPaul’s Drag Race’ Producers Greenlight Two Docu-Series for SVOD (EXCLUSIVE)

    “RuPaul’s Drag Race” producer World of Wonder has greenlit two docu-series: “God Shave the Queens!” and an “Untitled Trinity Taylor Pageant Project.” The announcement will be made Sunday at the first-ever DragCon U.K. convention, which is taking place at Olympia, London. “God Shave the Queens!” features the first-ever cast of “RuPaul’s Drag Race UK” and [...]

  • VRrOOm Launching VR Platform for Immersive,

    VRrOOm to Launch VR Platform for Immersive, Multi-User Streaming of Live Events

    French VR company VRrOOm is launching a six degrees of freedom (6-DoF) social VR platform that operates within the VRChat live platform, and enables multiple users to take part in live events, and includes the possibility of real-time photo-realistic representation. Louis Cacciuttolo founded VRrOOm in 2016 after working three years at THX in San Francisco. [...]

  • Any Given Wednesday With Bill Simmons

    Spotify in Talks to Acquire Bill Simmons' The Ringer: Report

    Spotify is in early talks to acquire The Ringer, the digital content and podcast network launched by ESPN alum Bill Simmons in 2016, according to a report in the Wall Street Journal. A representative for Spotify declined to comment on the report. Reps for Ringer did not immediately respond to a request for comment. Spotify’s [...]

More From Our Brands

Access exclusive content