×
You will be redirected back to your article in seconds

Fox News Sees Subscriber Traction on Streaming Fox Nation Service (EXCLUSIVE)

People who peek into Fox Nation end up wanting to move there.

Fox News’ top executive says 85% of people who take a one-week free trial of the company’s subscription-based Fox Nation streaming-video service are electing to stay on board, the latest signal of consumer interest in broadband-delivered video. The trend is surfacing as more traditional media companies are working to launch similar efforts.

“Direct to consumer is a new avenue for us,” says Suzanne Scott, the CEO of Fox News, in an interview. The company is focused on reaching its viewers no matter whether they use a TV set, a desktop computer or a mobile device, she says. “The faster this gets and the more effective the mobile devices and the web and the desktop get, people are just going to keep coming,” she says., “It’s going to be part of their daily habit, part of their daily life.”

The large Fox Corp. unit isn’t the only entity seeing demand for streaming video. Walt Disney said in February that its ESPN+ subscription-video service notched more than 2 million subscribers in less than a year, largely thanks to the rights deal it struck recently to show UFC matches. CBS Corp. also said in February that it had reached a goal of 8 million subscribers for “CBS All Access” and a broadband Showtime service, and raised its goal for 2022 to 25 million from 16 million.

AT&T’s WarnerMedia and Comcast’s NBCUniversal are expected to launch new subscription-based streaming portals in the next several months. Viacom, meanwhile, recently acquired the advertising-supported Pluto TV streaming hub for $340 million.

Fox News did not disclose how many subscribers Fox Nation has, but noted it has surpassed internal benchmarks.  The service, which offers short-form programming anchored by some of Fox News’ best-known personalities as well as documentaries, launched in November of last year.

Fox News has other innovations in the works for new-tech audiences. Scott says executives are “holding meetings” about a revamp of Fox Business Network’s digital presence. That, says Scott, “is the next adventure for us.”

More Digital

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Gay Chorus Deep South

    Why Airbnb Produced Documentary 'Gay Chorus Deep South,' Its First-Ever Film (EXCLUSIVE)

    The latest player to hit the film-festival circuit may be a bit unexpected: Airbnb, the travel-accommodations booking marketplace, developed, financed and produced documentary film “Gay Chorus Deep South,” set to premiere at the 2019 Tribeca Film Festival on April 29. It’s the company’s very first feature film. Directed by David Charles Rodrigues, “Gay Chorus Deep [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

More From Our Brands

Access exclusive content