×
You will be redirected back to your article in seconds

Fox News Sees Subscriber Traction on Streaming Fox Nation Service (EXCLUSIVE)

People who peek into Fox Nation end up wanting to move there.

Fox News’ top executive says 85% of people who take a one-week free trial of the company’s subscription-based Fox Nation streaming-video service are electing to stay on board, the latest signal of consumer interest in broadband-delivered video. The trend is surfacing as more traditional media companies are working to launch similar efforts.

“Direct to consumer is a new avenue for us,” says Suzanne Scott, the CEO of Fox News, in an interview. The company is focused on reaching its viewers no matter whether they use a TV set, a desktop computer or a mobile device, she says. “The faster this gets and the more effective the mobile devices and the web and the desktop get, people are just going to keep coming,” she says., “It’s going to be part of their daily habit, part of their daily life.”

The large Fox Corp. unit isn’t the only entity seeing demand for streaming video. Walt Disney said in February that its ESPN+ subscription-video service notched more than 2 million subscribers in less than a year, largely thanks to the rights deal it struck recently to show UFC matches. CBS Corp. also said in February that it had reached a goal of 8 million subscribers for “CBS All Access” and a broadband Showtime service, and raised its goal for 2022 to 25 million from 16 million.

AT&T’s WarnerMedia and Comcast’s NBCUniversal are expected to launch new subscription-based streaming portals in the next several months. Viacom, meanwhile, recently acquired the advertising-supported Pluto TV streaming hub for $340 million.

Fox News did not disclose how many subscribers Fox Nation has, but noted it has surpassed internal benchmarks.  The service, which offers short-form programming anchored by some of Fox News’ best-known personalities as well as documentaries, launched in November of last year.

Fox News has other innovations in the works for new-tech audiences. Scott says executives are “holding meetings” about a revamp of Fox Business Network’s digital presence. That, says Scott, “is the next adventure for us.”

More Digital

  • Patrick Drahi

    Altice's Patrick Drahi to Acquire Sotheby's Auction House for $3.7 Billion

    Patrick Drahi, the owner of the telecom group Altice, is on track to purchase Sotheby’s, the high-profile auction house, for $3.7 billion. The acquisition would turn Sotheby’s into a privately owned concern after 31 years as a publicly listed company on the New York Stock Exchange. Drahi said the acquisition had “no capital link with Altice [...]

  • Soundgarden’s Immersive 'Artists Den' Experience Premieres

    Soundgarden’s Immersive 'Artists Den' Experience Premieres This Week (Exclusive Preview)

    There’s no question that the posthumous release is the most difficult to get right: Human beings are unpredictable, and trying to guess what a person’s intentions might have been is an unhill (if not a losing) battle. Yet posthumous releases ranging from Michael Jackson’s “This Is It” to recent Prince and Jimi Hendrix collections prove [...]

  • Dwayne Johnson Skyscraper

    People Really Want The Rock as the Voice of Their Smart Speaker

    Maybe Google was onto something when it used John Legend as the voice of its smart speakers: Nearly 1 in 3 participants in a recent Adobe smart speaker survey said that they want a celebrity as the voice of their AI assistant. Participants of the Adobe Analytics June 2019 Voice Report also had some clear [...]

  • jfk mooonshot ar app artwork

    JFK Presidential Library Releases Moon Landing Augmented Reality App

    The John F. Kennedy Presidential Library has released an augmented reality app (AR) to commemorate the 50th anniversary of the moon landing, and the role President Kennedy played in getting the U.S. to the moon. The app, which is available for free for iPhones and Android, lets users relive the Apollo 11 mission in their [...]

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

More From Our Brands

Access exclusive content