You will be redirected back to your article in seconds

Facebook Watch Signs Content Pact With France’s M6, Unveils European Short-Form Slate

Facebook Watch has inked a content pact with French channel M6 and unveiled a slate of short-form content from European digital publishers for the platform.

The deal with M6 will see the French broadcaster place spinoff programming from some of its hit shows on Facebook Watch. M6 will run pre- and after-show clips, interviews, and spinoffs around some of its popular formats, such as “Le Meilleur Pâtissier,” “Zone Interdite” and “Les Princes et Les Princesses de L’amour” on the Facebook Watch platform.

The pact was announced at Mipcom, in Cannes, by Facebook’s global head of content planning and strategy, Matthew Henick. It follows a similar deal that Facebook Watch struck with German broadcaster ProSiebenSat.1 in June.

Henick also unveiled a slate of 27 short series that have been produced for Facebook Watch by digital publishers in the U.K., France, Germany, Spain and Italy, in collaboration with influencers and social media personalities.

In the U.K., Facebook has funded short-form content from digital publishers Tastemade, LadBible and Copa90. They include Tastemade’s “Date Fails” with Conor Maynard, a weekly 4-to-6-minute dating-meets-cooking format, which sees Maynard help individuals find love through food.

LadBible’s 6-to-8-minute weekly series “Beasted!” with Eddie Hall has a down-on-their-luck person given a training, nutrition and lifestyle makeover courtesy of one of the world’s strongest men.

Copa90’s “The Edge,” with Lisa Freestyle, is billed as a weekly 7-minute journey through the latest developments in sport science, nutrition and psychology, to help viewers get faster and better at soccer.

The German digital publishers are Brainpool and Burda, while France’s Brut is creating content for Facebook Watch. Ciaopeople and 2btube are the partners in Italy and Spain respectively.

Henick said: “The idea is to take the creativity and savvy of digital publishers who make great content and couple it with celebrities, influencers or personalities that have built up their own thriving fan bases.”

More TV

  • Dave Filoni, Jon Favreau and Werner

    Werner Herzog and 'The Mandalorian' Cast Reveal Their Reactions to 'Baby Yoda'

    (SPOILER ALERT: Do not read on if you’re not caught up on Disney Plus’ “Star Wars” spinoff series “The Mandalorian.”) Baby shark is yesterday’s news. Today, we celebrate the dawn of a new internet hero: Baby Yoda. Named for his resemblance to “Star Wars” icon Yoda (although fans are pretty adamant this is not the [...]

  • Emmys statue

    TV Academy Will No Longer Allow Inactive Members to Vote for Emmys (EXCLUSIVE)

    The Television Academy is introducing a vetting process to its Emmy-voting body, in a move that it hopes will “uphold the caliber of the Emmy Awards competition and the vibrancy of its membership.” In a letter sent to the organization’s membership on Friday afternoon, the Academy detailed new efforts to review Emmy voting status. Beginning [...]

  • Bill Murray

    Bill Murray to Star in Peter Farrelly Comedy Series at Quibi

    Bill Murray is the latest name to stop in for a quick bite at Quibi. The veteran “Ghostbusters” and “Groundhog Day” star will play a recurring role opposite Dave Franco in “The Now,” a comedy series which hails from “Green Book” director Peter Farrelly. “The Now” centers on Ed Poole (Franco), who is about to [...]

  • Live+3 Ratings for Week of Nov.

    Live+3 Ratings for Week of Nov. 4: 'The Little Mermaid Live' Surfaces in First Place

    After posting big numbers in the Live+Same Day TV ratings, ABC’s “The Little Mermaid Live” has emerged at the top of the charts for the week it aired after three days of delayed viewing. The live musical, which featured Auliʻi Cravalho in the titular role and a powerhouse performance from Queen Latifah as the evil [...]

  • Liz Astrof to Develop Comedy Series

    Liz Astrof to Develop Comedy Series 'Pivoting' at Fox

    Liz Astrof is set to write and executive produce the single-camera comedy “Pivoting” at Fox, Variety has learned. The series is set in a small, middle-class town in Long Island. It follows three close-knit childhood friends, after the death of another. During the grieving period, when psychologists advise not to make any big decisions, the three [...]

  • Christmas Town Hallmark

    How Hallmark Built a 'Brand Experience' Around 'Countdown to Christmas'

    A decade into Hallmark’s “Countdown to Christmas” initiative, the demand for original programming is higher than ever, with more holiday-themed projects across platforms. But for Hallmark, the only true competition comes from within. “We push ourselves every year to do even more — and ‘more’ may not mean volume, but to make high-quality stories, to [...]

More From Our Brands

Access exclusive content