×
You will be redirected back to your article in seconds

ESPN Inks Facebook Deal to Bring Exclusive Shows and Content to Watch Service

Disney’s ESPN is looking to expand digital reach across Facebook, under a new deal to distribute exclusive digital shows and content on the social giant’s Facebook Watch video platform.

At launch, ESPN’s Facebook Watch lineup includes additional segments from “Always Late With Katie Nolan,” the late-night sports/comedy show premiering this week on ESPN2; exclusive versions of college-football “Countdown to GameDay” and “Fantasy Focus Live,” and “The People’s MMA Show,” a weekly series about mixed martial arts fighters.

With the new content, ESPN will engage with fans through the Facebook Watch platform via Watch Parties, polls, or live talent Q&As.

“We are extending some of our most popular ESPN shows and creating new ones with content available only on Facebook and Facebook Watch,” said Ryan Spoon, ESPN’s SVP of digital and social content. “This allows us to connect with fans and drive the conversation around sports in a way that leverages what we and the platform do best.”

Added Rob Shaw, Facebook’s head of league and media sports partnerships: “ESPN produces world-class content, so we have no doubt that these shows will inspire the type of conversation and connection that makes Facebook Watch a unique way to experience sports.”

ESPN will deliver exclusive segments from “Always Late With Katie Nolan,” providing the Emmy-winning host’s perspective on the biggest news in sports. The show makes its linear TV debut this Thursday (Sept. 26) at 12:30 a.m. ET on ESPN2.

“Countdown to GameDay” on Facebook Watch is a pre-pregame companion show for ESPN’s Saturday “College GameDay” that will feature one of ESPN’s college football analysts and reporters on site throughout the college football season.

Facebook Watch also will include “Fantasy Focus Live,” a video version of ESPN’s popular fantasy sports podcast with experts Matthew Berry, Field Yates, Stephania Bell and Daniel Dopp providing player previews, injury reports, game overviews and strategies, as well as interviews with featured guests, throughout the NFL season. The exclusive version of the show on Facebook Watch will solicit fan questions and opinions.

Finally, in the all-new weekly show “The People’s MMA Show,” journalist Ariel Helwani explores the connection between the stories MMA fighters tell about their achievements inside the cage and their lives and passions outside of fighting. The show will incorporate viewer submissions, interactive polls, and live Q&As on the ESPN MMA Facebook page.

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content