You will be redirected back to your article in seconds

Listen: Entercom CEO David Field Pushes Radio Giant Into Podcasts

David Field has presided over a period of dramatic growth at Entercom Communications, from its acquisition of CBS Radio to a pair of podcast companies. Now he’s looking to supercharge the newfound scale of his audience with synergies to turn his business into a digital-audio juggernaut.

Last month, Entercom announced an agreement to buy full control of Cadence13, a New York-based podcast studio and distribution company — after acquiring a 45% stake for $9.7 million two years ago — in addition to the acquisition of podcast producer Pineapple Street Media. The deals helped pushed Philadelphia-based Entercom into the No. 3 spot among U.S. podcast publishers, after NPR and iHeartMedia.

Listen to the podcast here:

While podcasts are a small piece of the overall business for now, “the podcasting business is exploding, and if you don’t create a strong position today I think you’re lost,” Field said on the latest episode of the Variety podcast “Strictly Business.” Entercom would have moved into podcasting sooner, he added, except it decided to hold off as it integrated CBS Radio.

Entercom is housing Cadence13 and Pineapple Street under its Radio.com streaming division, which came via its CBS Radio acquisition. Field sees podcasts as a business that will work in synergy with Entercom’s 235 radio stations.

Popular on Variety

The company is the top purveyor of spoken-word radio in the U.S., Field said, and “there’s no better platform to cross-pollinate and to sample content than by taking podcasting, excerpts from podcasts, take out from personalities from podcast [and] expose them on our radio stations and vice versa.”

Radio.com, which now offers over 300 streaming stations and 3,000-plus podcasts, provided Entercom a foundational platform for digital expansion across music, news, entertainment, sports and other categories. “Without scale, realistically, we were in no position to compete nationally in the digital audio space,” Field said.

Strictly Business” is Variety’s weekly podcast featuring conversations with industry leaders about the business of entertainment. Past episodes include conversations with Discovery CEO David Zaslav and Dana Walden, co-head of 20th Century Fox Television and Fox Television Group. A new episode debuts each Wednesday and can be downloaded on iTunes, Spotify, Google Play, Stitcher, and SoundCloud.

More Digital

  • Cenk Uygur

    Bernie Sanders Retracts Endorsement of Young Turks Founder Cenk Uygur After Backlash

    Bernie Sanders pulled his support for Cenk Uygur’s congressional bid, with the Vermont independent in part acknowledging that Sanders’ supporters were “frustrated” about the endorsement. Sanders, who’s running for the 2020 Democratic presidential nomination, cited Uygur’s announcement Friday that he would not be accepting any endorsements. In a statement, Sanders alluded to sexist and other [...]

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th Annual Streamy Awards — honoring the best from YouTube and online video — were held Friday night in Beverly Hills. Tana Mongeau (pictured above) was named Creator of the Year and Rhett & Link’s “Good Mythical Morning” won Show of the Year in the two fan-voted Audience Choice categories. David Dobrik picked up [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

More From Our Brands

Access exclusive content