×

Barry Diller’s Dotdash Buys Brides Magazine, Will End Print Edition of Condé Nast Title

A longtime newsstand staple is going by the wayside: Dotdash, a unit of Barry Diller’s IAC holding company, has acquired wedding and bridal property Brides from Condé Nast and will shut down the print edition of the 85-year-old title.

Terms of the deal were not disclosed. The deal news comes just two days after Condé Nast sold Golf Digest to Discovery in a deal reported to be worth $30 million-$35 million.

The six-times-yearly Brides print magazine will be discontinued after the August/September 2019 issue in the U.S. and the September/October issue in the U.K.

Dotdash is bringing on eight Brides editorial employees as part of the transaction, which a rep said is the majority of the existing editorial team. That includes Lisa Gooder, executive director of Brides at Condé Nast who has been at the magazine since 2011, will lead Brides at Dotdash as GM and will continue to oversee Brides’ strategy and content.

Dotdash said it will set a digital focus for the future of Brides, whose competitors include The Knot and WeddingWire, with content and resources to guide readers from a proposal through engagement, to their wedding and honeymoon. In March 2019, Brides had 3.6 million unique visitors (doubling in the last four years), according to comScore, while its print readership has declined 4% since 2014 to hover around 300,000, the New York Times reported.

Popular on Variety

“Adding Brides to our portfolio of brands gives us a powerful platform to take on the wedding space and extends our ability to reach young women at key moments in their lives,” Neil Vogel, CEO of Dotdash, said in a statement.

In the past two years, Condé Nast has been rejiggering its brand portfolio has print revenues have declined, shuttering print versions of GlamourTeen Vogue and Self. The company last month named Roger Lynch, formerly chief exec of Pandora and head of Sling TV, as its first global CEO, looks to mount a digital-led turnaround.

Brides joins Dotdash’s stable of brands aimed at millennial women include MyDomaine, The Spruce, Byrdie, The Balance, and Verywell. It claims to reach over 100 million monthly users. The division was originally called About.com, a site aggregating how-to articles on hundreds of various topics, which IAC acquired from The New York Times Co. in 2012 for $300 million. (The Times has bought About.com for $410 million in 2005.) IAC rebranded About.com as Dotdash in 2017.

In the deal, which closed Wednesday (May 15), Greenhill & Co. served as financial adviser to Condé Nast and Hughes Hubbard & Reed was legal adviser.

More Digital

  • YouTube-Rewind-2019

    YouTube Rewind 2019 Scraps Old Format After Last Year's Torrent of Dislikes

    YouTube has taken a brand-new approach with this year’s YouTube Rewind mashup video — dropping its tradition of highly produced original videos segments. Instead, the 2019 version is a montage of what the platform says were the biggest moments and milestones from around the world on YouTube. The move came after the 2018 YouTube Rewind [...]

  • PewDiePie

    PewDiePie Is the Most-Watched YouTube Creator of 2019 With 4 Billion Views

    PewDiePie’s Bro Army remains stronger than ever: The top YouTuber is the most-viewed creator of 2019 on the platform year-to-date, with more than 4 billion views this year, according to YouTube. The comedian, game vlogger and meme aficionado, whose real name is Felix Kjellberg, is also the most-subscribed individual YouTube creator, currently with 102 million [...]

  • Variety Summit Examines Streaming Options and

    Variety Summit Examines Streaming Options and Innovation

    Analytics, monetization and the expanding landscape of entertainment will be the focus of Variety’s Innovate Summit: Discovery & Data Science in Media on Dec. 5 in West Hollywood. The event is presented by PwC. The summit will feature 32 speakers, each considered industry leaders in the emerging world of streaming. Each panel will speak to [...]

  • Talas World Xandra

    Amazon Alexa Gets First Interactive Audio Original, Courtesy of Xandra (EXCLUSIVE)

    First there was “Bandersnatch,” now there is “Tala’s World.” Interactive media is making the jump to smart speakers, starting with a new serialized young adult adventure series produced by audio startup Xandra, and licensed exclusively by Amazon. “Tala’s World” consists of seven episodes, which invite listeners to come along on an audio adventure that involves [...]

  • Billie Eilish Dazzles Crowd With Intimate

    Billie Eilish Dazzles Crowd With Intimate Acoustic Set at Apple Headquarters

    “This is really insane. Nothing like this has ever been done on this stage.” Billie Eilish was addressing the packed crowd midway through her set at the Steve Jobs Theater at Apple Park in California’s Silicon Valley, marking the first time an artist has given a public concert at the iconic home to Apple’s keynote [...]

  • James-Charles-YouTube

    YouTube Reveals 2019 Top-Trending Videos, Most-Viewed Music Videos

    YouTube is out with its year-in-review lists for 2019, documenting the top videos, trends, creators, music, games and more. Leading the list of U.S. top-trending videos was beauty influencer James Charles’ “No More Lies” (pictured above), his video response to accusations of betrayal and misbehavior by vlogger Tati Westbrook. After the controversy blew up in [...]

  • Billie Eilish in Talks With Apple

    Billie Eilish Nearing Deal With Apple TV Plus for R.J. Cutler-Helmed Documentary

    Apple TV Plus is nearing a deal to acquire a yet-untitled Billie Eilish documentary, directed by R.J. Cutler and produced by Interscope Films, a source close to the situation confirmed to Variety. While reports have that said that film is part of a $25 million deal and has a budget between $1-2 million, a source [...]

More From Our Brands

Access exclusive content