×

Barry Diller’s Dotdash Buys Brides Magazine, Will End Print Edition of Condé Nast Title

A longtime newsstand staple is going by the wayside: Dotdash, a unit of Barry Diller’s IAC holding company, has acquired wedding and bridal property Brides from Condé Nast and will shut down the print edition of the 85-year-old title.

Terms of the deal were not disclosed. The deal news comes just two days after Condé Nast sold Golf Digest to Discovery in a deal reported to be worth $30 million-$35 million.

The six-times-yearly Brides print magazine will be discontinued after the August/September 2019 issue in the U.S. and the September/October issue in the U.K.

Dotdash is bringing on eight Brides editorial employees as part of the transaction, which a rep said is the majority of the existing editorial team. That includes Lisa Gooder, executive director of Brides at Condé Nast who has been at the magazine since 2011, will lead Brides at Dotdash as GM and will continue to oversee Brides’ strategy and content.

Dotdash said it will set a digital focus for the future of Brides, whose competitors include The Knot and WeddingWire, with content and resources to guide readers from a proposal through engagement, to their wedding and honeymoon. In March 2019, Brides had 3.6 million unique visitors (doubling in the last four years), according to comScore, while its print readership has declined 4% since 2014 to hover around 300,000, the New York Times reported.

“Adding Brides to our portfolio of brands gives us a powerful platform to take on the wedding space and extends our ability to reach young women at key moments in their lives,” Neil Vogel, CEO of Dotdash, said in a statement.

In the past two years, Condé Nast has been rejiggering its brand portfolio has print revenues have declined, shuttering print versions of GlamourTeen Vogue and Self. The company last month named Roger Lynch, formerly chief exec of Pandora and head of Sling TV, as its first global CEO, looks to mount a digital-led turnaround.

Brides joins Dotdash’s stable of brands aimed at millennial women include MyDomaine, The Spruce, Byrdie, The Balance, and Verywell. It claims to reach over 100 million monthly users. The division was originally called About.com, a site aggregating how-to articles on hundreds of various topics, which IAC acquired from The New York Times Co. in 2012 for $300 million. (The Times has bought About.com for $410 million in 2005.) IAC rebranded About.com as Dotdash in 2017.

In the deal, which closed Wednesday (May 15), Greenhill & Co. served as financial adviser to Condé Nast and Hughes Hubbard & Reed was legal adviser.

More Digital

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

  • Crypt-TV-Facebook

    Facebook Signs Deal With Crypt TV for Slate of Five Horror Series

    Crypt TV, the digital studio founded by Eli Roth and Jack Davis and backed by Jason Blum, expanded its deal with Facebook, inking a content partnership to create a slate of five horror and monster-themed series exclusively for Facebook Watch. For Facebook Watch, it’s one of the first deals for a full slate of content [...]

More From Our Brands

Access exclusive content