×
You will be redirected back to your article in seconds

Disney Taps Goldman Sachs Exec Michael Cerda as Disney+ VP of Product

Disney has hired Michael Cerda, former chief product officer of Goldman Sachs’ Marcus online consumer bank division, as VP of product for Disney+.

Cerda will be responsible for the end-to-end Disney+ consumer experience across mobile and connected-TV devices for the subscription-video service, which is slated to launch in the U.S. on Nov. 12 at an aggressive initial price point of $6.99 per month.

Cerda — who also has had stints working at Live Nation Entertainment, Facebook and Vevo — reports to Jerrell Jimerson, SVP of product management, user experience (UX), and design for Disney Streaming Services, the streaming-infrastructure group formerly known as BAMTech that is majority-owned by Disney.

“Under Michael, the Disney+ team will drive the product strategy, partnering closely with the engineering, marketing, business development, and content organizations to drive the rapid growth of the Disney+ service around the world,” Jimerson said in an internal memo announcing his hiring.

The co-lead executives for Disney+ are Michael Paull, president of New York-based Disney Streaming Services (who oversees Disney+ design, development and operation) and Ricky Strauss, president, content and marketing, Disney+.

Cerda is based in Disney Streaming Services’ San Francisco office but will spend half his time in New York, according to Jimerson’s memo.

At Goldman Sachs, which he joined in January 2017, Cerda led product management and design for Marcus. Prior to that, he served as Live Nation’s chief experience officer for about a year and before that was head of media products at Facebook, where he led the launch of products including Facebook Live video. At music-video company Vevo he was SVP, product and technology.

Popular on Variety

More Digital

  • Verizon Stream TV

    Stream TV Review: Verizon’s New Streaming Device Is One Odd Duck

    Verizon has an answer to Roku, but it’s not talking much about it: The mobile carrier quietly released a new streaming device this week that promises to bring services like HBO, Hulu and YouTube to your TV. Dubbed Stream TV, the device is a solid streamer based on Google’s Android TV platform, albeit with a [...]

  • Hulu With Live TV Full Channel

    Hulu Hiking Price of Live TV Service 22%, to $55 per Month

    Hulu is implementing its second price increase in less than a year for its Hulu With Live TV product — with the base package of 60-plus live channels increasing 22%, to $54.99 per month. The price hike on the monthly base price of Hulu With Live TV will go into effect Dec. 18 for all [...]

  • Hulu With Live TV

    Hulu Live TV Tops Sling TV as No. 1 Streaming Pay-TV Service, Analysts Estimate

    Hulu With Live TV has edged out Dish Network’s Sling TV to take the crown as the biggest virtual pay-television service in the U.S., according to new analyst estimates. They were among the only winners amid the cord-cutting carnage that slashed through the sector in the third quarter. As of the end of the third [...]

  • Mubi India

    Mubi Launches Two VoD Channels in India

    Film specialist streaming platform Mubi launched on Friday in India with two channels, Mubi India and Mubi World. The channels are available together for an introductory offer of INR 199 ($2.75) for three months. Thereafter the channels will cost INR 499 ($7) a month or INR 4788 ($66.75) annually. For Mubi India, a channel dedicated [...]

  • U.K. Producer Barcroft Studios Sold to

    U.K.-Based Producer Barcroft Studios Sold to Future in $30 Million Deal

    Barcroft Studios has been bought by Future in a £23.5 million ($30.1 million) deal. The U.K.-based production outfit specializes in factual fare for channels and platforms, and its own branded channels on the likes of YouTube. Future is a U.K.-listed print and online publishing and events business. Sam Barcroft will stay on as CEO at [...]

More From Our Brands

Access exclusive content